The Social Media Automation Strategy Every Marketer Needs. 5.3K Flares Filament.io 5.3K Flares × When I was in elementary school, my wardrobe was fully automated. I had a certain pair of sweatpants for Mondays, jeans for Tuesdays, Zubaz for Wednesdays, and so on. It was quite the system for a fourth-grader! Automation has been a big part of my life ever since.
The same holds for automation of one’s social media marketing. Curious for myself, I researched and delved into this question of automation and came up with some intriguing answers. First things first: Social media marketing should not begin and end with automation Have you seen the infomercials for the Ronco rotisserie oven? Social media is not a rotisserie oven. Instead, I like to imagine social media automation as more like baking cookies. Automate what you can while still remaining engaged on a consistent basis. The goal of automation is not to remove work entirely but rather to help you work more efficiently. With that in mind, let’s begin. The simple system for automating social media. Why Facebook is blue: The science of colors in marketing. 33.5K Flares Filament.io 33.5K Flares × Why is Facebook blue?
According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. “Blue is the richest color for me; I can see all of blue.” Not highly scientific right? After all, the visual sense is the strongest developed one in most human beings. So how do colors really affect us and what is the science of colors in marketing really? First: Can you recognize the online brands just based on color? Before we dive into the research, here are some awesome experiments that show you how powerful color alone really is. Example 1 (easy): Example 2 (easy): Example 3 (medium): Example 4 (hard): These awesome examples from Youtube designer Marc Hemeon, I think show the real power of colors more than any study could.
How many were you able to guess? Which colors trigger which feeling for us? Black: Green: Blue: For green, their intuition was this: Google Plus as Popular as Twitter in U.S., According to Forrester. Essential Social Media Tools & Apps (Infographic) Essential Social Media Tools & Apps (Infographic) Social Media Marketing Ranks High With Female Entrepreneurs. Despite optimism about their future, female business owners have a lot of worries keeping them up at night. Social media, however, isn't one of them. Among female business owners' chief concerns are growing their customer base, dealing with new health insurance and tax regulations and gaining much needed capital, a survey revealed. The survey was conducted by the National Association of Women Business Owners and Web.com Group Inc. Specifically, 90 percent of female business owners are worried about gaining new customers, while 81 percent are just as concerned about keeping their existing ones.
While they might be facing a lot of challenges, women entrepreneurs are also very upbeat about their own — as well as their peers' — future prospects. The research also gauged how female business owners are using social media to help grow their companies. 10 Smart Tips for Creating, Marketing and Sharing Content on Twitter. Twitter, the online texting service on steroids at only 140 characters is often a challenge for those with a traditional marketing mindset. It’s more about brutal brevity, smart succinctness and simple shortness than monstering the masses with multi-media sensory overload. It’s all about doing more with less. Creating and then marketing content with Twitter is more about tempting the click than revealing all your secrets at once.
Twitter should be seen as the teaser social network. It offers the promise of much more beyond the link. It’s unsophisticated ways are its charm and its fatal attraction for celebrities who dare to tweet while under the influence of substances, emotion or plain stupidity. The Twitter torrent Twitter is sometimes seen as an inbox when it is more like a fleeting torrent that streams and screams its content past you. This led to the creation of Twitter tools like Hootsuite that organises Tweets into lists for reading later. 3 key elements to a tweet #1.
. #2. . #3. . #4. Social Media Marketing Ranks High With Female Entrepreneurs. Most Essential Social Media Tools. In his book Tweet Naked, online marketing expert and Social Media Firm CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business.
In this edited excerpt, the author offers a quick look at the tools that can help you track your social media data. There are tools that can help you track all possible social media data. Most are easy to use if you take the time to learn them, and many have both free and for-fee versions, the latter offering more detail. The most useful tools are often those on the platforms themselves. A slightly more complex factor to understand is EdgeRank. To understand the algorithm, it's important to first understand what "edge" means. Affinity is the number of repeat interactions, including likes, sharing, commenting, etc., that a Facebook user has with a specific brand.
Weight is a value system created by Facebook to measure the various interactions. Blitzmetrics. Bottlenose. Essential Social Media Tools & Apps (Infographic) How Font Size, Style, Placement Affects Conversions. 5 Ways Women Drive Social Media. Brands have long known the importance of appealing to women. Studies show that the fairer sex are responsible for 80 percent of household goods. Now that social media has become such an integral part of a marketing strategy, it’s even more important for brands to relate to their female audience. Check out this amazing Infographic by Finances Online: “Why Women are the Real Power Behind Social Media.”
Numbers don’t lie: women are dominant on social media. The implications of that fact depend on the business you’re in, but however you use social media, you should understand the extent of the gender gap. Lets take a look at 5 ways women are driving social media: More Women Use Social Networks According to a Pew Study, women use every major social media channel more than men, with the exception of LinkedIn.
Women are on Social Media More Often Women tend to spend more of them time online on social media networks. Women are More Likely to Interact with Brands through Social Media. How to Integrate G+ Into Your Site | Google Plus Embed. There is a school of thought that asserts that Google Plus shares may be more valuable to the SEO value of your site than other social shares (because of the structure of G+ or affiliation with Google). Google Plus has been around for awhile, but the capability to embed posts from the network has only been around since September.
One of the major advantages for publishers to embed Google Plus posts is that any updates to content are appended to the embedded object, and readers can interact with the G+ post directly from your website. Embedding rich content within a post may be able to increase G+ activity around your content. What I want to do in this post is to discuss the options that you have to embed content from G+ onto your site.
Google makes embedding rather simple compared to YouTube, but the downside to that is that your customization options are likewise sparse. The basics Embedding a Google Plus post is pretty straightforward. There are two things of note here: How Font Size, Style, Placement Affects Conversions. Local Social Media Marketing. We tend to keep tabs on the huge companies out there who are really killing it on social media. Campaigns like those put forth by the likes of Oreo or Ford stay on our radar because they set the trends.
What you may not know is that social media marketing can extend into the local market as well. In fact, a report put together by BIA/Kelsey for Surefire Social showed that 60% of franchise businesses use their Facebook pages for local promotions. This well surpasses the percentage of national brands that use other promotional efforts to target the local space, with 43.2% saying they use newspapers and just 36.8% indicating they use email marketing. So how can you get in on this rising trend? We’ve put together some helpful tips for targeting the local market with your social media efforts. Step 1: Claim Your Local Profiles There are many social sites dedicated to providing information about local businesses. A few sites you need to sign up for and/or claim your profiles on include:
How Font Size, Style, Placement Affects Conversions. How Font Size, Style, Placement Affects Conversions. The power of visual storytelling - Global Business Hub. Consider the following data pulled by Buzzfeed. In just one minute, 208,300 photos are posted to Facebook, 510,000 photos are liked on Instagram, and 100 hours of video are being uploaded to YouTube. Combine the sheer volume of visuals shared with the engagement rates surrounding them and you’ve crafted a pretty compelling business case: Posts with an album or photo drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. This is why Facebook's News Feed, acquisition of Instagram and new mobile app Paper, have transformed the platform over the years into a never-ending visual magazine.
Engagement In The Era of Infobesity While it's tempting to just take this information and simply add more photos to your social media content calendar, the sheer volume of visuals and content shared creates a challenge and opportunity for marketers. A New Survey Reveals Which Social Media Brands People Are Most Attached To. To which social media brands do consumers feel the most attachment? Facebook ranked number one in a Brand Dependence Social Media Survey conducted by UTA Brand Studio in partnership with uSamp, a technology and consumer sampling company. Laurence Vincent, chief brand officer of UTA Brand Studio, the brand strategy arm of United Talent Agency, will present the findings of the survey at SXSW March 7. And we're not talking about "liking," apparently. To clarify, attachment, which is at the core of Brand Dependence research methodology, refers to the degree to which consumers believe a brand is like themselves and the degree to which thoughts and feelings about a brand come to mind, Vincent explains.
Academic research led by C. Now, back to the results of the survey: Facebook was followed by Instagram, then YouTube, Pinterest and Reddit in the February 2014 survey of 2,006 U.S. adults aged 18 and up. How about Twitter? Reaching People Who Tweet About Brands. 8 Fresh Customer Service Ideas Worth Stealing. Our ability to complain is enhanced by technical advances in communication. Tools like 4G networks, Google Glass, and phones that double as cameras ensure we have a continuous stream of ever more effective ways to complain. But, even today, customer service still is considered to be “revolutionary” and “proactive” if you just respond to customers on Twitter or Facebook.
In all seriousness, when was the last time we were wowed when Verizon or British Airways responded to us on Twitter? If you want to make your customers happy, there are tactics you can use, from handwritten notes to custom-made YouTube videos. 1. A few years ago, 37signals (now Basecamp) went public with their customer satisfaction ratings. Go public with your support ratings and wow your customers. 2. The release of the Kindle Fire HDX was one small step for Amazon and one giant leap for customer service. Using Mayday, users can talk directly to an Amazon employee over video, and get their problems resolved in seconds.
5 Facebook Business Page Check-up Tips. Best Social Apps and Tools for Networking and Optmization. Why YouTube Marketing is Important for Real Estate Agents. Essential Social Media Tools & Apps (Infographic) How Font Size, Style, Placement Affects Conversions. How to Tell if Your Social Media Efforts Are Paying Off. In his book Tweet Naked, online marketing expert and Social Media Firm CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author explains exactly why you must keep an eye on your social media campaign conversion rates and your return on investment. Social media success means different things to different businesses. Your initial goals for using each platform will determine which results will matter most to your business.
Conversion is a significant metric to track. Conversion is defined as the number of visitors, usually illustrated as a percentage, who take or complete a desired action. Conversions are typically determined by the action, or actions, the business expects visitors to perform. For example, if you had 200 total views and 6 conversions, you would divide 6 by 200 and get 0.03. The other significant metric to track is your return on investment (ROI). Getty makes 35m images free in response to rise in social media sharing | Technology. Getty Images, which holds one of the largest photo collections in the world, has changed its rights policy as a reaction to uncredited photo-sharing becoming increasingly straightforward.
Getty announced on Wednesday that it is removing watermarks from 35m images in its photo collection, and making those photos free for non-commercial use. The photos will incorporate an embed tool that includes photographer attribution and a link back to Getty’s home site starting on Thursday. The company said these policies make it easier for people to share their photos on social media and personal blogs. Traditionally, any organization that wants to use other people’s photos must pay for rights. Craig Peters, Getty’s senior vice-president of business development, content and marketing, told the British Journal of Photography that technological developments moved the company to make this decision. The Guardian. CJScribe : Have a fantastic... Google+ Pages Dashboards Now Link to Google Analytics. Essential Social Media Tools & Apps (Infographic) 6 Random Social Media Tips to Help You Improve Your Marketing Today.
2.5K Flares Filament.io 2.5K Flares × When it comes to helping you out with Social Media, we often like to categorize things. For example, we’d write about the optimal timing of your posts, or how to come up with the best headlines, and the like. What happened over the last few weeks though is that we collected a number of awesome tips to post on Social Media, that didn’t quite all fit together. So we thought, why not creating a list of unique tips, that might not have that much in common, but are hopefully still very useful for you! So, here we go, a list of 6 rather random Social Media tips to help you improve your marketing today: 1. Here’s a quick tip about a mistake that is made all the time on Twitter. Here’s Jay’s Tweet, which he used as an example: @HubSpot‘s reimagined blog is live! The mistake is an easy one to miss, but it all comes down to the very start of the Tweet. So, how do we solve this?
. Gary Vaynerchuck even created a 44-page slideshow for this one Twitter mistake. 2. How To Create A Simple Social Media Strategy [INFOGRAPHIC] 5 Social Media Profile Optimization Tips for Brands. CJScribe : Have a great. FACEBOOK HASHTAGS EXPLAINED | JOY GROUP OPEN SOURCE DRUPAL EXPERTS. The Importance of Creating Human Connections with Your Brand in Social Media. How to Analyze Your Social Media Activities With Excel Social Media Examiner. Leveraging Customers On Social Media 2.
CJScribe : Is your #Business #SocialMedia... A.pgtb. Win a Free Social Media Business Page Makeover! Win a Free Social Media Business Page Makeover! Social Networking and Sense. Your New Year Social Media Strategy: Analyze, Repeat, Rinse. Social Media Increasingly Important for B-to-B Marketers: Study. Social Media Mistakes. How to Keep Client Rants From Going Viral ~ Ryan Holmes in the WSJ. CJScribe : Signed up for SocialReport...
Data Shows Facebook Boasts Best Arena for Social Ads. Social Media and Customer Service Techniques. Lifehacker. 3 Concepts to Consider When Starting with Social Ads. 10 Kickass ways Vine can boost Social Media Marketing for Businesses. Regulators to Banks: Beware of Social Media - MoneyBeat. The real value of Google+ relationships. Social Media Engagement - Social Media and Content Marketing. Social Media Engagement - Social Media and Content Marketing. Warning to Facebook Business Page Users: Start Blogging. 50 Social Media Statistics from 2013 for Startups. Social media is not free - Facebook, Google want money for distribution. CJScribe : Simple, but important ideas:... Beginner Social Media Tips for Local Business Marketing.
Sources of Social Media Inspiration. Social Business and Capitalism. Welcome to Forbes. The latest on Facebook, Twitter, YouTube and more ... - Social Media and Content Marketing. The Evolution of Social Media. 24 Must-Have Social Media Marketing Tools. Just 47% of Facebook Users Get News From the Social Network.
Social Media and Content Marketing - Crackerjack Scribe: Social Media Services. CJScribe : Check... How to Expand Your Company's Online Presence. How Social Media is Changing Business — And Your Job Search. CJScribe : Fantastic advice--Don't Waste... CJScribe : Where #socialmedia users get... CJScribe : 10 Surprising Social Media... CJScribe : Social Media Drives Online...