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Image by Annie Siegal With the current overfocus on influence metrics, companies and nonprofits are left to wonder at the digeratti’s navel gazing via participation scores. While influencers play a role in social media, for a company or nonprofit that role is ultimately very small. After the influencer “graces” everyone with their presence, the organization’s community remains. After a sales or advocacy campaign winds up, the community remains.
Social media is crap. Social media is a waste of money and time. Social media can’t be measured so we’re just wasting energy.
Great corporate social-media efforts aren’t about technology. It can be fun to learn about the latest tools , but new gadgets aren’t what make companies great at engaging their customers — that has to come from sound strategic planning. At a recent panel at BlogWorld Expo 2010 , several leading voices in social media communications — including Ford social-media chief Scott Monty , former Kodak Chief Marketing Officer Jeff Hayzlett , Citibank’s Frank Eliason and Bonin Bough of Pepsico –got together to discuss the state of social media in the corporate space.
Rob Walker did this week. Read Monetizing Motherhood in the NYT Sunday Magazine column Consumed , my totally favorite favorite-est column. (Although I do adore Virginia Heffernan and Amanda Hesser and God, I love Randy Cohen.)
This past week, Chris Brogan wrote a very concise and useful post on how to use Twitter for business . In it, you will find ideas on creating an account, topics to consider for the medium, a check on Twittetiquette, and an assessment of both the minuses and the pluses of having a Twitter presence. Whenever I write up ideas for execution, I tend to sell the concept up front by addressing why you should consider this idea. If you are interested in listening in and interacting with individuals who may give you ideas on uses for products and services - yours or those of others - as well as catching a glimpse of what early adopters are working on and talking about , do sign up. The "why" can also be a "why not". A brief aside for eager marketers - Twitter is not another channel for pushing messages or ads.
In this article, learn how to... Identify inactive email-list subscribers Re-engage them via a reactivation email campaign Reach out to them via social media Use offline connections when online contact fails On any email list , there will be subscribers who signed up and never again showed signs of life . They may have opted in to a specific offer, then disengaged once they obtained the coupon, free content, or other benefit you promised. Or they joined your list while in the market for your product or service but soon afterward their needs were met and they never bothered to unsubscribe.
What's the first thing young women do when they wake up? Check Facebook . How do enterprise employees pass the time at work ? With social media .
Marketing & Facebook
Opinion June 19, 2010 07:00 AM ET Computerworld - Since the Web first came online in 1991, it has grown and improved beyond anyone's predictions.
While the opportunities for social technologies to change the world, business, and our individual lives continue to unveil, it’s also key to focus in on the challenges that impact the industry. For many folks who have decided to invest in social technologies to improve their careers and business, it’s even more important to pay attention to these challenges. First of all, have the right mindset.
Despite the technical difficulties we experienced at our biggest webinar— The Science of Facebook Marketing —many of our attendees' questions didn’t revolve only around sound issues. We received a bunch of thoughtful inquiries about marketing on Facebook and wanted to share those with you! Here are our answers to the top 10 questions companies asked us about Facebook marketing: 1.What is the best way to drive interactions on your Facebook page? Takeaway: Think Content. The most effective way to drive interactions on your Facebook page is by creating fresh and unique content .
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. With social media itself an exponentially growing trend that's here to stay, many companies both small and large are keeping tabs on new social technologies as they emerge. With new sites, services, apps and practices that help businesses connect more directly with customers coming online at a rapid pace, it's often helpful to zoom out a bit and keep an eye on upcoming trends on the cusp or just over the horizon.