Social Media
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branded content strategies
Case Studies (examples)
Image by Annie Siegal With the current overfocus on influence metrics, companies and nonprofits are left to wonder at the digeratti’s navel gazing via participation scores. While influencers play a role in social media, for a company or nonprofit that role is ultimately very small. After the influencer “graces” everyone with their presence, the organization’s community remains. After a sales or advocacy campaign winds up, the community remains.
Strength of Community Supersedes Influence | Geoff Livingston's Blog
The Age of Metrics — What can PR learn from social media
Surfin’ ain’t easy, and right now, you’re lost at sea. But don’t worry; simply pick an option from the list below, and you’ll be back out riding the waves of the Internet in no time.
Why Your Social Media Strategy Sucks | Social Media Today
Social media is crap. Social media is a waste of money and time. Social media can’t be measured so we’re just wasting energy.
Twitter stuff
Twitter Adder ? Professional Twitter Marketing Tools ? Automatic Twitter Software ? Automate Twitter Posts, Auto Twitter Follow, Automate Unfollow, Mass Tweets, Twitter Search, more ..
Twitter is today’s hot spot! Bill Gates, Ellen DeGeneres, Ashton Kutcher, CNN, your local news, and even your local radio stations and shopping malls, all have twitter accounts to grow their network of twitter followers. They promote themselves on twitter to generate new fans, leads, viewership, news hounds, and music listeners. Even the creator of R2D2 in Star Wars uses our program! Shouldn’t you be doing the same? Meet THE Ferrari of Twitter Marketing Software, Friend Adder and Promotion!
What does the future of corporate social-media strategy look like? | SmartBlog on Social Media
Great corporate social-media efforts aren’t about technology. It can be fun to learn about the latest tools , but new gadgets aren’t what make companies great at engaging their customers — that has to come from sound strategic planning. At a recent panel at BlogWorld Expo 2010 , several leading voices in social media communications — including Ford social-media chief Scott Monty , former Kodak Chief Marketing Officer Jeff Hayzlett , Citibank’s Frank Eliason and Bonin Bough of Pepsico –got together to discuss the state of social media in the corporate space.
Facebook trends
Rob Walker did this week. Read Monetizing Motherhood in the NYT Sunday Magazine column Consumed , my totally favorite favorite-est column. (Although I do adore Virginia Heffernan and Amanda Hesser and God, I love Randy Cohen.)
Can the NY Times write about mom blogs without snark?
This past week, Chris Brogan wrote a very concise and useful post on how to use Twitter for business . In it, you will find ideas on creating an account, topics to consider for the medium, a check on Twittetiquette, and an assessment of both the minuses and the pluses of having a Twitter presence. Whenever I write up ideas for execution, I tend to sell the concept up front by addressing why you should consider this idea. If you are interested in listening in and interacting with individuals who may give you ideas on uses for products and services - yours or those of others - as well as catching a glimpse of what early adopters are working on and talking about , do sign up. The "why" can also be a "why not". A brief aside for eager marketers - Twitter is not another channel for pushing messages or ads.
Conversation Agent: Business Uses for Twitter
Four Ways to Deal With Inactives on Your Email List : MarketingProfs
On any email list , there will be subscribers who signed up and never again showed signs of life . They may have opted in to a specific offer, then disengaged once they obtained the coupon, free content, or other benefit you promised. Or they joined your list while in the market for your product or service but soon afterward their needs were met and they never bothered to unsubscribe. In email lingo, we call such list members "inactives." The reality is that unless inactive subscribers specifically tell you why they haven't responded, you really never know for sure.
What’s the first thing young women do when they wake up? Check Facebook . How do enterprise employees pass the time at work ? With social media .
5 Huge Trends in Social Media Right Now
Millions of times a day, people use foursquare to check in and share where they are. Whether checking out a new restaurant, meeting up with friends, or visiting a favorite boutique, they are chronicling and sharing their adventures. As a business or brand on foursquare, you can be a big part of that experience.
foursquare
Marketing & Facebook
Computerworld - Since the Web first came online in 1991, it has grown and improved beyond anyone's predictions. Unlike the gray background, mono-spaced text and ugly graphics on the Web in those early years, today's Web is rich with video, interactive applications and other useful and distracting goodies. But even after all these years, the way we find, navigate and save content on the Web works pretty much like it always did.
Elgan: Why bookmarking is obsolete - Computerworld
15 Informative Social Media Monitoring Tools
What we came to know as social media a few years ago isn't exactly what we'd call it today because of how fast it's managed to evolve. Using social media to stay connected and up-to-date is a thing of the past, we now use it to market ourselves, businesses, and services. Which as designers is vital to the succession of a large part of our business. Having an array of powerful tools at your side will not only give you the edge you need (against competition), but it will also enhance the effectiveness of our strategies that are being implemented socially. Here we have 15 social media tools that will help you keep track of what's happening all around you socially. You can use these tools to monitor your brands popularity and/or conduct valuable research on clients within their current industry.Publications Your Half-Assed Social Media Strategy Is A Quagmire
I guess this is pretty much the definition of a craze: It appears that almost half the companies that use social media for advertising, marketing, PR, customer relations, or recruiting have jumped into the arena without first determining what they hope to achieve or the methods they will employ to achieve it. At least, that's the impression I get from the results of a new study of corporate social media usage by Digital Brand Expressions, aptly titled "Social Media Without a Parachute." According to DBE, which surveyed execs from 100 companies of varying sizes (ranging from under 50 to over 1,000 employees), 78% of respondents said their companies were using social media -- but just 41% said they had a strategic plan. Crunching the numbers, that means that 48% of respondents who are using social media have no strategic plan.While the opportunities for social technologies to change the world, business, and our individual lives continue to unveil, it’s also key to focus in on the challenges that impact the industry. For many folks who have decided to invest in social technologies to improve their careers and business, it’s even more important to pay attention to these challenges. First of all, have the right mindset.