Sugar: The Bitter Truth. Is Sugar Toxic? On May 26, 2009, Robert Lustig gave a lecture called “Sugar: The Bitter Truth,” which was posted on YouTube the following July. Since then, it has been viewed well over 800,000 times, gaining new viewers at a rate of about 50,000 per month, fairly remarkable numbers for a 90-minute discussion of the nuances of fructose biochemistry and human physiology. Lustig is a specialist on pediatric hormone disorders and the leading expert in childhood obesity at the University of California, San Francisco, School of Medicine, which is one of the best medical schools in the country.
He published his first paper on childhood obesity a dozen years ago, and he has been treating patients and doing research on the disorder ever since. Office Hours: Sugar Toxicity + The Latest on Saturated Fat & Heart Disease. How To Break A Sugar Addiction. Photo by joe.oconnell “I eat way too much sugar and have constant cravings for it that make me feel like I am addicted … do you have any suggestions for cutting back?”
There is still a debate over whether or not sugar is an addictive substance. From the data I’ve seen and people I’ve talked to, I’d guess it probably is. But whatever the answer, the important question for most of us is how to kill the cravings that have us eating so much sugar in the first place. Cravings exist in both the body and the mind, and you will have the best luck overcoming them if you address both simultaneously.