Advertising & Creativity - Le Journal de 20h de la pub. Ads of the World™ | Creative Advertising Archive & Community. Le Publigeekaire : Blog publicitaire et geek. LA PUBOTHÈQUE - La pub nous inspire. Advertising Times. Advertising, Branding & Marketing Archives. Whether you are picking our a color of ink, paint, fabric, or plastic- the choice you select is important.
When it comes to branding, color selection becomes even more essential, because if you choose the right color, people will recognize your brand even without any words. Companies like McDonald’s are excellent examples of this, as everyone knows what the golden arches on a red background mean, but to show true genius this kind of recognition could be even simpler. To highlight this concept, Pantone‘s new posters feature an extremely minimalist design. Pantone, Inc. is best known for the Pantone Matching System, a fan-deck of pages featuring a color on each page, with each color being displayed in various tints.
Today, the Pantone Matching System is used in various industries, including paints, fabrics, and printing, and it is in printing that color selection is most key. Pantone // Y&R; Shanghai [h/t] Fubiz.