How to Make Presentations for Business Appointm... This 2014, Make Your B2B Blog More Powerful By ... Analysis: The Information Gathering Process of ... Greatest of all time on Twitter:... Why People Don’t Trust Your Landing Pages Enough to Convert. You know how your mom always told you not to take candy from strangers? What do you think she'd say about giving away your contact information to a stranger? She'd probably advise you against that too, right? When it comes to effective landing page creation, the goal is to position yourself as a trusted resource, not a stranger.
If you fail to do so, visitor's aren't going to feel comfortable dishing out their 411. It's quite simple. In order to reduce friction and ease the skeptical mind of your landing page visitors, you have to focus on conveying your message in the most straightforward way possible. The following four questions are designed to get you thinking about the legitimacy of your existing landing pages to help you resolve reluctancy and start converting more leads. Did you match the message?
If your landing page offers aren't consistent with your calls-to-action, people are going to notice. Are you focusing on one goal? Eliminate the guesswork. Where's the proof? Or. Gerry Moran sur Twitter : Why People Don’t Trust Your Landing Pages Enough to Convert #contentmarketing. Five Trends Shaping the Future of Work | Leads ... What Online Marketers can learn from the Hollywood Awards Season. The Emmys. The Golden Globes. The Screen Actors Guild Awards. The BAFTAs. The Cannes Film Festival. And of course, the Oscars.
These are just some of the popular ones, but when you really look into it, there are countless more awards out there being dished out to actors and actresses for their performances in film and television. Publicity that promotes itself Whenever the awards season comes, so much global hype surrounds the Hollywood industry. What is it about these ceremonies that drive people nuts? Well, it’s all about marketing. Awards ceremonies, first of all, help sell more movies. In the B2B lead generation world, the competition is even fiercer. The best are the ones that sell And did you know that the Academy Awards is a campaign-driven process? Yes, for each film to be nominated and eventually bag that golden statuette, they have to carry out a massive and elaborate campaign to promote the film among the judging panel of the Academy. Even in the real world, this holds true.
Don’t believe these 6 Superstitions about B2B Lead Generation. What’s even worse is that despite of the challenge to utilize every strategy conceivable, marketers seem to be bound by certain beliefs that, although technically illogical, constrain them from using the full potential of their marketing campaigns. A post from DuctTapeMarketing.com highlights these ‘superstitions’ and why you shouldn't fall for such tall tales. Here’s an excerpt from that post: 1. Never Schedule Emails on a Friday Did you send an email blast today? On a Friday? Let’s be realistic. 2. It’s perfectly acceptable—even preferable, if you’ve covered everything on your topic—to publish a Top 6 list, a 9 Steps article, an 8 Benefits blog, or a 7 Signs guide. 3.
Visual content is huge. Want to know what’s legitimately frightening? There are a million ways to incorporate visual content—including original photos, video, and infographics. 4. …like saying “Bloody Mary” in front of a mirror three times. Used strategically, outbound links offer SEO benefits. 5. 6. Making the most out of Google + Circles - A Key... How Social Media Connects Us to the Things We L... What the Theory of “Disruptive Innovation... 30 Reasons Why You should Focus on Pinterest in 2014. After 5 Years, Email and Search still Beat Soci... Don't Let Perfect Cripple You. Get Stuff Done With These 3 Tips. As an entrepreneur, you want to put your best foot forward in every aspect of your life and business. While perfect is great, completed is often a very agreeable alternative.
Entrepreneurs often get hyper focused on details that prevent them from moving their idea, project or business forward. This isn’t an argument for poor quality work or half-assed efforts, but too many times entrepreneurs seek to make something perfect and get lost in analysis paralysis. Don’t let perfection get the better of you! Related: 4 Bulletproof Productivity Secrets Gleaned From the World's Great Achievers Here are three ways to help overcome analysis paralysis to actually get stuff done. 1. Maybe your efforts could be better, but perhaps those improvements and ideas could go into the next iteration of your product instead of holding you back from pushing forward.
Related: A Bad Decision is Better Than No Decision At All 2. 3. Related: 6 Steps to Salvage an Unproductive Day. In Case You Missed It: Google Chairman Says “Mobile Has Won” Google Executive Chairman Eric Schmidt was recently asked for his predictions for 2014 in an interview with Bloomberg. As the leader of most influential web giant, he surely has the credible foresight, and one of those declarations is that “Mobile has won”. What does that mean? Well, it only adds to the validity of the claim that mobile purchase and usage has already surpassed that of consumer personal computers.
Take note: Schmidt said mobile “has” won – it denotes an event in the past. So how is that a prediction if it already happened? He was making a prediction on the business aspect. According to MarketingLand.com: “This 2014, we’ll probably see US smartphone penetration hit 75 percent (from 65 percent today). “That doesn’t mean all smartphone-consumer behavior will be uniform but it does mean that for a significant percentage of smartphone (and tablet owners) these devices will be primary and the PC secondary”. Mobile lead generation Lead generation and social media on mobile. Why Social Media is no longer a Hype. The needs of the netizens have evolved through time. It’s not just about treating Google as the number resource station but treating social media as an important component of life. It’s becoming a life’s requirement and funny that humans prioritized this kind of technology over their ‘real’ needs. Social media had greatly affected our way of thinking and flooded the world with new born narcissists.
With all these social media trends, did it ever cross your mind if do Eskimos tweet? Here’s Do Eskimos Tweet? A Rare Insight on Global Social Media Use, by my colleague Belinda Summers, Business Development Consultant of Callbox, in her guest post at Social Media Hat Blog. Can your tweets actually reach Alaska? The idea of social media becoming “out of fashion” anytime in the future is just unthinkable. That can sometimes leave you wondering how other countries are taking a bite of this enormous power.
Facebook: King of the hill “Bosnia. The gang’s all here It’s no longer just a fad. The Number One Mistake on @Twitter by Gary Vayn... 16 Traits Of The World's Most Successful People. When the young journalist Napoleon Hill interviewed the industrialist Andrew Carnegie in 1908, Carnegie liked Hill so much that he decided he would share all of the strategies that turned him from a penniless immigrant into the richest man in the world. From that point forward, Hill dedicated his career to understanding the work ethics of highly successful people like Thomas Edison and Henry Ford, collecting them into his own philosophy and then packaging it into articles, books, and lectures for regular people wanting to achieve more in life.
His 1937 book "Think and Grow Rich" is one of the bestselling books of all time. Before he began writing books, Hill ran two magazines with articles that provided the foundation for his most famous work. In the inaugural April 1921 issue of Napoleon Hill's Magazine, Hill wrote about "The Magic Ladder to Success," an essay based on a speech he gave on a tour of the U.S. and would later adapt into a full-length book in 1930. 1. 2. 3. 4. 5. 6. 7. 8. How to Rule the World of Online Marketing – Beyoncé Style. When Beyoncé decided to surprise everyone by an abrupt album release on iTunes last December, she circumvented around standard methods for the music industry. As a result, it became the fastest-selling production in the history of the download site. It’s a classic illustration of creative marketing, in which she managed to keep the production process (which took almost a year and a half) a secret and then eventually catch the music world off guard with a surprise launch.
According to LA Times, the move “is stunning, and virtually unheard of, especially considering how the hype machine — singles, performances, interviews etc. — that propels pop music up the charts is often treated as equally, if not more important, than the work itself.” Jennifer Beever of NewIncite.com teaches us how to work our online marketing magic just like Beyoncé: 1. Connect to the right people on social media.
First, you need to connect with the right people and understand your audience. 2. 3. 4. How to Stop a Conversation From Going in Circles. Have you ever sat in a meeting and listened while the conversation went around and around in circles? It’s a frustrating experience—and one that sometimes leads to the faulty conclusion that discussion is a hindrance to action. Talking is actually critically important to good decision-making in organizations, but you have to do it right. Here’s why discussions get “stuck”—and what you can do about it. What’s Really Going on Here? Conversations often go in circles when everyone is advocating their own opinion.
The catch? Most of the time, people don’t know what it is they are disagreeing on! To do that, you have to understand a little about how our minds work. Let’s walk this back to the beginning: Every day, we are bombarded with information—sights, sounds, smells, words, colors, and more are all around us, and we unconsciously pick and choose what to take in, while filtering out everything we find unimportant.
Courtesy of Peter Senge, "The Fifth Discipline" What Can You Do About It? Domaindotcom : Our mission is to power the ... Making the most out of Google + Circles - A Key... The Three Most Common Pitfalls Entrepreneurs Face. I'm happy to see you around. You may want to subscribe to my blog. Thanks for visiting! There are many entrepreneurs in the world. Some are super successful while most entrepreneurs are trying to find their way. There are many mistakes that entrepreneurs make, but by closely analyzing the journeys of hundreds of entrepreneurs (any entrepreneur ranging from the billionaires to the startups), I have been able to identify the three most common pitfalls that entrepreneurs face in their journey.
The need to be perfect. Do you have an overwhelming need to be perfect and provide a product for everyone? Do any of those pitfalls apply to you? 5 Reasons Why Forum Participation is Beneficial... How Business Review Sites Can Perk Up Your Brand Image. While it’s typically a gateway for consumers to express their like or dislike of a business, review sites also exist for business-to-business (B2B) industries, particularly IT products and services. Sites like BestVendor.com, ITCentralStation.com and TrustRadius.com offer insights and recommendations regarding enterprise software and innovations. Apparently, these sites can help boost a business’s reputation and can even generate much-needed traffic for struggling online marketers. Below is a guide on how to take advantage of this opportunity, shared by Ann Handley, Chief Content Officer of MarketingProfs.
“In the e-commerce world,” says Handley, “reviews signify validity.” Check out her 4-point discussion from Entrepreneur.com: 1. Get yourself on the map. Spend an hour listing your business on all major directories. For companies that have multiple locations but have been managing their brand’s presence from a central page, setting up strong Facebook profiles is critical. 2. 3. 4. A Leader’s Responsibility. During workshops and talks I’m often asked about what to do when you’ve hired someone who just isn’t measuring up. Sometimes people actually tell me the person they hired is an idiot. I tell people don’t be so hard on yourself.
They get a bit of a surprised look on their face because they didn’t intend to be hard on themselves. They intended to point out that in their wisdom they, apparently for some reason, purposefully hired an idiot. The first problem of course is thinking that one of your people is an idiot. I believe that leadership comes with certain responsibilities. The responsibility to put people in their strengths zone is one example. You’re not going to like either one. The first one is that you simply hired the wrong person. The second possibility is that you did hire the right person but you’re not giving them the tools they need to succeed. Either way, if you’ve hired someone who is not succeeding it’s your responsibility. Now, let me stop a good number of you right now. Pufferfish, Pufferfish Pictures, Pufferfish Facts. Biologists think pufferfish, also known as blowfish, developed their famous “inflatability” because their slow, somewhat clumsy swimming style makes them vulnerable to predators.
In lieu of escape, pufferfish use their highly elastic stomachs and the ability to quickly ingest huge amounts of water (and even air when necessary) to turn themselves into a virtually inedible ball several times their normal size. Some species also have spines on their skin to make them even less palatable. A predator that manages to snag a puffer before it inflates won’t feel lucky for long.
Almost all pufferfish contain tetrodotoxin, a substance that makes them foul tasting and often lethal to fish. To humans, tetrodotoxin is deadly, up to 1,200 times more poisonous than cyanide. Amazingly, the meat of some pufferfish is considered a delicacy. There are more than 120 species of pufferfish worldwide. The diet of the pufferfish includes mostly invertebrates and algae. 8 Steps to Using LinkedIn for Lead Generation - Juntae DeLane.
If you target business professionals, then LinkedIn is a great place to acquire leads. I have worked with several clients who want to generate business leads but have not fully implemented a LinkedIn strategy. Below you will find 8 steps to using LinkedIn for lead generation that I often tell my clients. I hope this is helpful: 1. We all know the old adage: If you fail to plan, you plan to fail. Build your company pageCreate a content production and marketing planDevelop a plan to attract followers. 2. There is no reason to re-create the wheel. 3. Your company page is the cornerstone of your LinkedIn presence. Add a keyword-rich description of your business (so people can find you via LinkedIn search)Use an engaging cover image on the pageUpdate your page frequently (ideally, daily) so that your content shows up in your followers’ update feeds 4.
Start by asking employees, customers, and partners to follow your page. 5. Be mindful of the LinkedIn user types. 6. 7. 8. Is your Slow Lead Generation Website Losing you Money? Follow these tips. A slow-poke website is obviously a liability, especially if intended for e-commerce or online marketing purposes. The last thing a site owner would want to do is to test the patience of its site visitors. But efficiency is not the only reason a site should be optimized for speed; you would also want to protect the reputation of your business by offering a good website. For example, if you’re a business that sells, say, IT products and services, having a slow website is not exactly the best way to get a good first impression.
Luckily, there are ways to speed up your website and ensure the satisfaction of your potential prospects. Consider these tips from CrazyEgg.com, the leading insight source on website optimization: Minimize HTTP Requests The quickest way to improve site speed is to simplify your design. Reduce server response time Your target is a server response time of less than 200ms (milliseconds). Enable compression Minify Resources Optimize images. In Case You Missed It: Google Chairman Says &ld... A few insights from the 2014 Social Media Marketing Industry Report. 6 Powerful Ways to Target Your Customers with Facebook Ads. 6 Powerful Reasons Why you Should include Images in your Marketing - Infographic. 50 Ways to Promote and Market your Blog Posts. 6 Reasons Why Social Media is a Powerful Marketing Channel. Sales and Marketing - Community.