Men Explain Lolita to Me. Publit Helps Publishers Sell Direct To Consumers. Dodging the Middleman: Insights on Disintermediation in the Independent Music Sector. What happened to disintermediation? With the rise of the web in the 1990s came predictions of disintermediation.
In a world where the upstream players (the makers of products and services) could reach end customers directly through the internet, there was no longer a raison d’être for intermediaries. This was particularly true for information industries – banking no longer needed branches, music artists no longer needed CD stores or even record labels, writers no longer needed publishers or bookstores. We were looking out at a world of empowered small producers who could finally reach the end customer as easily and inexpensively as the massive marketing and distribution machines of the large intermediaries. Stephen King, the most popular novelist in recent history, self-published an electronically downloadable novel; As recently as 2007, Radiohead, the music band went one step farther and offered an album for download on a “pay what you want” basis. Neither model has caught on.
What has caught on are iTunes and Amazon. The Downside of Disintermediation. Skeptics of copyright are generally not too fond of “gatekeepers.”
Prior to the widescale adoption of the internet, these “gatekeepers”, the typical narrative goes, controlled what the masses read, watched, and listened to, reinforcing a dominant culture and creating the concept of media “consumers.” But the networked, one-to-one nature of the internet challenged this one-to-many model. The Disintermediation of Media: What's Your Value Proposition? I work from home, which, in many ways, is "living the dream.
" I roll out of bed, I put the kettle on, I boot up the computer, and I get to work. Sometime around midday, I put on some jeans, I grab a leash, and I take the dog for a nice long walk to break up the day. But working at home has some drawbacks. You don't get up and walk over to the water cooler or coffeepot and chat with your co-workers. No one stops by your desk to talk about so-and-so and what just happened at the big meeting. Apple TV Is The Latest Step In The Disintermediation Of Media. The trend toward direct connections between video content creators and their audiences is well underway, but the new Apple TV could finally push that trend into the living room.
Although direct-to-viewer relationships are the norm on the web, most premium TV content in the living room still passes through a cable television gatekeeper. Does Apple finally have enough momentum to break the grip of the content middlemen for good? The Three Trends Driving Digital Business. Amazon Is Ripe For Disruption. Who's Crazy Enough To Start A Record Label Today? Ed Sheeran, Miley Cyrus, And Others...Here's Why. How the Times-Picayune Got the Internet Right and Still Lost the Battle of New Orleans.
August 30, 2005 edition (Photo credit: Wikipedia) There is no absence of tragedy in the demise of a fine daily newspaper in a great American city like New Orleans.
But the diminishment of the Times-Picayune is also flavored with deep irony in an this era of digital disintermediation and newspaper defeat: the New Orleans daily heroically and effectively moved to the Internet to tell the story of Hurricane Katrina and its aftermath, providing an early model for online excellence.
The publisher of the Times-Picayune, Ashton Phelps Jr., announced in a memo today that the newspaper will cease daily publication and go to three days a week this fall, a move that will accompanied by cutbacks to the staff. This makes New Orleans the largest U.S. city without a daily newspaper. The Long-Term Corrosive Effect Of Digital Disintermediation. Disintermediation. Singer says that talent retaining the creative & distribution rights to content is critical to success @BroadwayVideo. #StoryTeching.
"I knew it's about the instant click & a short attention span." @quintabrunson on making successful comedy on Instagram #StoryTeching. You can have the most advanced tech in the world, but if you don’t know your business, you’re going to run into trouble #AtlanticSmallBiz. .@gstrompolos on types of creators and what's next for Fullscreen #storyteching. The Battle Is For The Customer Interface. Editor’s note: Tom Goodwin is senior vice president of strategy and innovation at Havas Media.
Yes, There Is a War on Advertising. Now What? Apple has been scaring up apocalyptic predictions for the future of advertising ever since it said its forthcoming mobile operating system would make it easier for apps to block ads in Safari browsers on the iPhone.
Encouraged by the company, the scenario goes, consumers will shut marketers out to surf a perceived faster, cleaner, less-invasive web -- until the free internet collapses for lack of ad revenue. But the truth is the horsemen were in the saddle well before the new operating system, which arrives on Wednesday. Consider: IPhone owners could already easily erase marketers' messages from mobile web pages and apps.
Digital pitchforks: Turning social media complaints into brand wins. Your brand is on trial in the court of public opinion.
There are 2.1 million negative social mentions about brands in the U.S. alone ... every single day. We polled over 11,000 U.S. consumers and surveyed 1,003 that recently complained to brands over social media, so that you'll have the tools and techniques you need to keep your brand sentiment clean. Social media: We complain 879 million times/year (and Facebook is our top target) We complain about brands an astonishing 879 million times a year on Twitter, Facebook, and other social media networks.
A full 10 percent of us find something to be angry about publicly every single day. The most-targeted brand? Facebook. That’s just one of the results of a new study by VB Insight on social media, complaints, and how brands can turn social vinegar into the sweet wine of a cash register’s ring. More than 50% of Instagram's biggest fans hate ad increase. Instagram Just Stepped Up Its Advertising Game. Instagram officially debuted its advertising API this week as part of a major push to turn the app into a major mobile advertising platform.
Using the API, advertisers will be able to automate Instagram marketing campaigns and buy ads in a similar manner to what they currently do for Twitter and corporate parent Facebook; until now, marketers had to manually purchase ads. This considerably simplifies the process for major brands of operating an Instagram presence. Earlier this summer, Fast Company reported on Instagram’s efforts to attract advertisers to the platform.
"The Instagram Ads API will help us make ads more relevant to the community, serve more diverse business objectives, and make buying on the platform easier for advertisers," an Instagram spokesperson told Fast Company. "We started working with a group of Facebook Marketing Partners a few weeks ago and they’ve brought great experience and technological savvy onto the platform. Instagram Testing 3D Touch Ads. Instagram is experimenting with new advertisements that use the iPhone’s 3D Touch functionality. The advertisements, which are believed to be still in the testing and development phase, let customers apply added force to their clicks in order to browse between multiple photos. Digiday’s Garett Sloane, who broke the story while citing unnamed advertising industry sources, says the move by Instagram is part of an ongoing initiative to add more e-commerce features to the platform, as well as more ways to display and interact with products.
One of the main uses of the 3D Touch functionality is to quickly toggle between multiple shopping offers inside Instagram ads. In a statement, an Instagram spokesperson told Digiday, "Mobile commerce is definitely a space we are looking at closely. An IRL place to buy the Internet's most popular makeup. Die-hard beauty fans can now test and purchase products from their Instagram feeds in one IRL location. Ricky’s NYC, a chain beauty store with a mix of indie and established brands, opened a concept cosmetic store called “#” (pronounced "Hashtag"), which sells 20 beauty brands made famous by Instagram.
The store features eclectic brands like Cocoa Brown, LASplash, Makeup Eraser and Sugar Pill. The idea for # was developed in response to consumers who were interested in obtaining social media-famous brands outside their online community. When YouTube Stars Make a Movie, Superfan Marketing Is Baked In. A straight-to-DVD or video-on-demand movie might raise suspicion. But in the maturing world of digital-first talent and production, it's the only logical way. YouTube stars Grace Helbig, Hannah Hart and Mamrie Hart just made the leap from small screen to slightly less-small screen in Camp Takota, a feature film released on Feb. 14. For $10, fans can download or stream the movie, with extras including a behind-the-scenes documentary, movie posters and t-shirts packaged at incremental price tiers.
And like many in the music, comedy and gaming worlds before them, its producers felt empowered to bypass traditional studio distribution because legions of rabid fans were already baked into the balance sheet. "Our entire idea going into this project was that we wanted to respect our digital audience and give them the full look at what it's like to make a film," Helbig tells Mashable. 4 social media lessons brands can learn from media companies. This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. Of all the content creators on social media, it can seem like brands are the red-headed stepchild. They don't get as much attention as YouTube stars or Instagram celebrities, they aren't followed as closely as news and media organizations and they get low reach without paying. It doesn't have to be this way.
In fact, the best-performing brands on social reach a huge audience and don't spend much in promoting their posts. The reason? Facebook will let you buy products from retailers' Pages. You'll soon be able to buy a lot more stuff on Facebook. The social network is testing a shopping experience that allows users to buy items directly from business' Facebook pages. The new shopping feature, first reported by BuzzFeed, will allow retailers to turn their Facebook pages into mini storefronts outside of their main websites.
Facebook confirmed the new shopping features to Mashable Wednesday, saying it's currently being tested among a small number of users and a handful of retail and e-commerce companies. On mobile, the shopping features will appear in a new "shopping" section on the page, as pictured in the mockup image, below, while on desktop the shopping section will appear as a separate tab on the page in the same area where the Timeline, About, Photos and other tabs are currently located. In the shopping section, companies will show off products in a format that appears to be similar to the way photos are laid out. Image: Facebook, via BuzzFeed. Why Barneys New York is acting like a publisher. Publishers Cool on Facebook. Three magazine publishers winning at Instagram. Instagram as a platform may not be the biggest traffic driver, but magazine publishers are finding unique ways of using it to push their brands.
Facebook's traffic to top publishers fell 32 percent since January. While Facebook makes headlines for cooking up new initiatives with publishers, the actual traffic it’s sending those publishers has fallen sharply. Referral traffic (desktop + mobile) to the top 30 Facebook publishers (as defined by their reliance on Facebook) plunged 32 percent from January to October, according to SimpleReach, a distribution analytics company.
Toshiba’s new humanoid will give Tokyo mall visitors information in three languages. It’s time to stop asking “creatives” to work for free. My Paradoxical Quest to Build a Personal Brand. Here's What Happens When Ad Blockers, Publishers and Agencies Get Together to Talk About You-Know-What. Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of consumers fed up with ads that clutter and slow down websites—and doing something about it—has reached critical mass. OracleVoice: Why Generational Theory Makes No Sense. OracleVoice: Mobile UX: We're No Longer Slaves To The System.
Are Ad Blockers an Invasive Species or a Catalyst for Innovation? National Geographic Is Reportedly No. 1 in Social Media Among Publishers. 7 Tips On Making Your Social Media Campaign Effective. 9 Facebook Marketing Tips That Every Socially Awkward Penguin Should Know. Trying to keep up with the kids. NatGeo Is King of the Social Media Jungle in New List of Top 25 Brands. Captain Morgan stance is tough for posers. McDonald's Fabricates Awkward Internet Meme With #Shamrocking. Uk.businessinsider. OracleVoice: The Keys To Surviving Digital Disruption. OracleVoice: Digital Disruption: It's Not What You Think.
The most popular chat apps of 2015. OracleVoice: (Apologies To Marshall McLuhan But) The Message Is The Medium. OracleVoice: Miley Cyrus And The Future Of Disintermediation. A New Netflix Study Reveals When Viewers Get "Hooked" On Their TV Shows. Creating a Market for Diverse Books: An Interview With First Book CEO Kyle Zimmer.