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English is often seen as the Internet’s ‘lingua franca,’ but the truth is that most of the world’s population speaks no English at all – and even 85% of those who do speak English as a second language won’t buy from an English-only website, according to a study by the market research group Common Sense [...] Read the full article → First mover advantage is great, except when it’s not.Alltop - Top Marketing News
Welcome to the brand new blog of the MarketingYOGI! We’re definitely proud to introduce MarketingYOGI to each one of you, readers! Well, to start with, who is this MarketingYOGI? Is he a Marketing geek?
Unsolicited manuscripts are welcome, although submission is always on speculation. Most articles run as part of our coverage of Knowledge Base topics cited on Marketing News’ editorial calendar or as point-of-view articles written by experts in their particular field. We also actively solicit bylined articles for the four special-focus issues, detailed on the editorial calendar. When articles are rejected, it’s usually because: (1) We’ve already covered the material, or (2) Because the article essentially pitches the author’s product or services rather than focusing on trends and issues of interest to marketers in general.
Marketing News - American Marketing Association
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Branding Your Business | Entrepreneur.com
Brands & Branding - BusinessWeek
Businesses scrambling to fix a failed ad campaign, adapt to social media, or improve internal communications are turning to a self-styled scholar of Aristotelian rhetoric