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Tools for assessing your e-marketplace

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Chapter One

IAB UK | Defining the future of digital advertising. Technology Research | Gartner Inc. Forrester.com. How To Do Keyword Research - The Beginners Guide to SEO. It all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking.

In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche. How to Judge the Value of a Keyword How much is a keyword worth to your website? Keyword Research Resources. Home - ABC. Analytics for a Digital World - comScore, Inc. Nielsen Online, BuzzMetrics and Mobile Client Logins. Consumer insights that drive marketing results – Experian Hitwise. Alexa - The Web Information Company.