Why You Shouldn’t Fear Your Competition in Online Business. Meet the Competitors Twitter: @Garyvee Gary Vaynerchuk Gary Vaynerchuk aka “The Wine Library TV guy or Gary V.” – If you’ve been exposed to the online world for any length of time you’ve probably heard of Gary V. He’s become something of a social media legend to many. From his crank-you-up speeches to his bestselling books Gary V. has become the poster child for the power of social media and a personal brand. Twitter: @bottlenotes Alyssa Rapp Bottlenotes aka “The Match.com of Wine Community” – Rapidly gaining in popularity, bottlenotes.com is an online community of 20- and 30-somethings who gather together virtually, and in-person, to learn about the world of wine.
The Rules of The Game Now for the purposes of this case study, let’s assume some things that may or may not be true surrounding circumstances for The Wine Library and Bottlenotes. Obviously, The Wine Library and Bottlenotes are competitors. Now, for some assumptions. Apparently, Alyssa Rapp didn’t think so. How They Are Similar. Riesling Wine From Pacific Rim — Riesling Rules! Social Media Marketing for the Wine Industry by @JoeyShepp. Adegga. Adegga is an online service that helps you track wines you are drinking and get recommendations from people you know. For every wine there’s a list of ratings, tasting notes, technical information and a list of blogs posts. you can also check which friends have tasted, bought or want this wine. Adegga has developed an ISBN for wines called AVIN. The AVIN makes the job of organizing online wine information easier by uniquely identifying every wine.
For example with the AVIN it is possible to know what is being said about any specific wine online. Adegga has also developed a search engine for Wine Blogs and is currently indexing 500 wine blogs. Adegga also includes a price comparison engine that gets wines prices directly from wine shops linking directly from a wine page to the buying page on each shop. Recent Milestones Adegga added Emidio Santos as Co-founder. Videos Screenshots Traffic Analytics Compete Sources. Home - Adegga.com. Resources. Cork’d case study. Online Wine Community | The Daily Sip | Wine Events | Wine Registry - Bottlenotes. Snooth | Buy Wine Online - Wine Gifts, Ratings and Recommendations. CellarTracker - Wine Reviews & Cellar Management Tools.