Usaddict - l'ergonomie pratique. Ergonomic garden. Ergonomie web, logiciel & mobile _ Utilisabilité, Architectu. Earning Trust In Streams = Attention + Influence. Several months ago I did some thinking around the notion of "paid and earned media". I wanted to continue that vein of thinking a bit, perhaps broaden it and provide some new context.
Let's put marketing aside for a moment. Let's even put the social web aside. Before our obsession with "social media" existed, we had e-mail, which as imperfect as it is has become very relevant when we think about things such as attention, action and even influence. Let's say you are a brand that someone trusts.
Managing Multiple StreamsNow let's fast forward beyond e-mail (without excluding it). Getting Access To Our StreamsThere are all kinds of ways people are trying to gain access to your "streams". Trust = Attention While "getting in the stream" may be doable from both technical if not clever means (PR firms know how to do this), trust is another story. Anyway, just a few thoughts I've got rolling around in the noggin at the moment. Ergonomie web et logiciel, architecture de l'information, u. Guide d'auto-évaluation | modernisation.gouv.fr.