A totally new medium for storytelling 6,000 Stories You Can Take With You (And Counting) With the Broadcastr app, there is a new story to discover around every corner. Available for free download on the iPhone, the location-aware app allows users to automatically stream stories about their surroundings. Or, if you feel moved by the muse, you can record your own stories and pin them to the map for other users to enjoy. Download your Broadcastr app here! Need a Social Media Strategy? The Motivated Community Member.. This is the second instalment of four blogs on developing an effective social media strategy. In my last blog Need a Social Media Strategy? Start thinking Community... I introduced the importance of building community in your social media strategy and the 5P concept of community. 5 Ways a Filmmaker Could Use Broadcastr to Promote Their Film » Beyond the Box Office As some of you may have seen from my tweet during DIY DAYS I was impressed by Broadcastr and its capabilities. Scott Macauley, editor of Filmmaker Magazine (who was nice enough to allow me to pick his brain for a bit after the talk) had a fireside chat with Scott Lindenbaum of Broadcastr and Electric Lit. Broadcastr is a mashup (remember when those were novel?) of audio recordings and a Google Map and you can access it on the Internet, or an iPhone/iPad/Android application. From the site: “Users can take a GPS-enabled walk as stories about their surroundings stream into their headphones, like a museum tour of the entire world.
5 Ways the Advertising Industry Is Preparing for a Digital Future Chris Schreiber is director of marketing at social video advertising company Sharethrough. A leading expert on social content strategy, Chris recently presented a two-hour workshop on viral video at the Cannes Lions festival, entitled "Making Videos Go Viral: Creative, Social, and Technological Techniques." Last week, the world's top brands and agencies descended on the Cannes Lions festival to discuss creativity in modern advertising and to anoint the campaigns that most effectively captured our imaginations. While the conference was renamed this year to the "International Festival of Creativity" (previously the "International Advertising Festival"), it featured an unprecedented amount of participation from blockbuster technology companies such as Google, Facebook and Microsoft. Over the course of the week, the significant relationship between the powerful new forces in technology and the creative output from the advertising industry became quite clear.
My Favorite App at SXSW There are many apps on your smart phone. How many do you really use? Me: Yelp, Facebook, Twitter, Huffington Post, Lastfm, and Google maps. My 100 other ones collect dust because they don’t solve a problem or are a bad imitation. At SXSW I discovered an unique app called iTouru: remember listening to an audio tour at a museum, now imagine if the entire world had an audio tour. Does the Internet Help or Harm the Environment? [INFOGRAPHIC] As Earth Day draws to a close, we'd like to leave you with an uncomfortable but significant question: Is it possible that our gadgets and online activities themselves might be harming the planet more than they help? After all, we know that the data centers that power our favorite applications and sites are far from green — although Google and Facebook are attempting to change that, both in the kinds of energy we use and how much energy is needed. Still, environmental organization Greenpeace warns that the same companies have caused consumers' "addiction to dirty energy" and are increasing their energy consumption by around 12% each year. And everything we do online, from web searches to spam emails, leads to a certain amount of CO2. On the other hand, the Internet is making it possible for many more workers to efficiently and effectively telecommute; this "WFH" revolution is saving the environment that many more cars on the road each morning and evening.
Telling stories through Foursquare: Derby 2061 Richard Birkin of production company Mudlark is experimenting with using Foursquare as a storytelling platform, turning it into a wormhole to the future. The project is called Derby 2061, and imagines a future where a company has used the vast amounts of personal data being made public online to allow people to experience the memories of other people. The result is a memory economy, where people's emotions, thoughts and feelings can be bought and sold. Birkin has set up more than 50 Foursquare locations around Derby city centre and Darley Abbey, exploring what the city might look like in half a century's time.
7 Google Tools You Don’t Know About…Yet! We all know Google Search. And Google Documents. And Google Earth. But... there are many uncharted Google tools in Google Labs (many not even released yet!) A Private Realtime Platform for Location Sharing Public Alerts The Hawthorne Bridge will be closed Saturday from 9am to Noon. Energy Saver You forgot to turn the lights off at work again! Good thing we did it for you! Big Red Box