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Column by Janine Popick, Inc.com " Female CEOs " August 20, 2009 I'll admit it, I love watching any TV show with Gordon Ramsay in it, but "Ramsay's Kitchen Nightmares" is my current favorite.
There has been some research around whether using “buttons” on your website and in your email marketing campaigns as a call-to-action instead of words with links drives more clicks. It’s one of those things that every company really has to test for themselves. For businesses that market to consumers, you’ll probably find buttons like “Sign Up Now” or “Buy Now.” If you’re marketing to businesses and you offer a white paper you might use the text “Download Now” or if you’ve got a tutorial for your viewers to watch it might be “View the Demo.” At any rate, an “actionable” word will usually work better than a passive one on your button. Instead of saying “Free Trial” you might try something like “Start Your Free Trial.”
Noah Goldsteinâ€™s, Steve Martinâ€™s (no, not that Steve Martin â€™s) and Robert Cialdiniâ€™s Yes! 50 Scientifically Proven Ways to Be Persuasive is a pop psych book, where a bunch of research in psychology is distilled into one readable volume. 50 scientifically proven ways constitute 50 chapters of the book, longest of which take 7 pages.
Column by Janine Popick, Inc.com " Girl Power Female CEO's " August 5, 2010
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