Innovations in Digital Publishing. Jeanniey Mullen | September 14, 2012 | 0 Comments inShare24 Whether it’s dynamic redirects for specific platforms, purchasing in Twitter, projectable purchases, or stickers and QR codes, innovation for the digital publishing industry is still on the rise.
To say it’s been an interesting time for anyone in the magazine publishing industry is like explaining a tsunami as some choppy waves. The magazine publishing teams on the front lines are battling challenges from every turn: Newsstand sales are going down.Technical distribution platforms are becoming more stringent in their rules, regulations and “participation fees.”Renewals are a key challenge.Advertisers are asking for more data, more accountability and bigger results. Yet, through all of this, innovations for the digital publishing industry are still on the rise. Some of these are not crazy, or even super new, but they are innovative. Dynamic Redirects for Specific Platforms Purchasing in Twitter Purchasing Inside the Issue.
Digital Publishing Remits: Getting 75% from Apple. By Don Nicholas • 04/16/2012 John Bolton, group publisher at Interweave, has been negotiating, if you could call it that, with Apple, Zinio, Barnes & Noble and other digital affiliates.
As he points out, the negotiation is pretty one-sided. He has, however, figured out a way to receive five extra points from Apple and it’s incredibly easy to do. His method: becoming an Apple affiliate. Any website owner can become an affiliate and when you’re selling your own apps, it’s an easy way to get an extra five points. Discover digital publishing tips for creating digital magazines in a tablet magazine publishing world when you download our FREE Digital Magazine Publishing handbook today. John went on to recommend putting pages on your website that describe your books, magazines, and apps, and point into the Apple store so you can get the extra five percentage points for affiliate sales. Promoting your own stuff This includes driving your own product sales in the various digital newsstands. 5 Essentials for Digital Magazine Publishing Success. By Chris Sturk • 07/12/2012 If you’ve already worked out the formatting, design and content structure of your digital magazine publishing efforts, then it’s time to consider some aligned essentials.
Digital magazine publishing success relies on having great content and finding the most devoted audience members. The following five digital magazine publishing essentials focus on ways to promote your content throughout digital platforms, and how to educate your audience about the digital magazines you offer. Digital magazine publishing essentials Digital magazine publishing essential #1: Social media – Social media has been used to maintain relationships with audience members and inspire the sharing of content through audience members’ networks.
PressPad – Let Us Help You With iPad Strategy - iPad Publishing. iPad Magazines - Tablisto. Digital Magazines for iPad, iPhone, Android, PC and Mac. Treesaver.js. Google Digital Newsstand & 2 Other Industry Myths. By Don Nicholas • 03/19/2012 I had the pleasure of spending the evening recently with a group of publishing industry colleagues – most of them company CEOs.
Unsurprisingly, the conversation turned to digital publishing, digital newsstands, and the programs offered by Apple, Amazon, Barnes & Noble, Zinio, and the rumored Google Digital Newsstand. Digital Newsstand Remit Rates Rumor #1: The Apple digital newsstand will soon drop its 30 percent commission on single copy sales and subscription sales due to pressure from the new Google Digital Newsstand. Further, there is no precedent for anything as high as a 30 percent commission rate or on charging commissions for subscription renewals. Fact: Apple is holding steadfast on its 30 percent commission.
When I was running Blue Dolphin Magazines in 2003, our average new order commission across 1,400 magazines, newsletters, and newspapers was 83 percent. Sharing customer data Many unknowns Some things we do know Related Posts Leave a Comment. The top 10 ways to create digital magazines. Create a mobile website for your blog, magazine or newspaper from your existing website. Onswipe. Meograph: New Tool For Four-Dimensional Storytelling. YouTube co-founders silently introduce magazine publishing app, Zeen. Zeen. On Magazines and the iPad.
Reading magazines on the iPad is an exercise in frustration.
Don’t let anyone tell you otherwise. As great a device and, more importantly, platform as Apple has created, magazine publishers have done nothing short of fumble the snap in their own end zone. I read a lot of magazines. They are great for people with short attention spans like myself, available on a variety of diverse topics and are usually pretty well designed. On paper that is. I’m convinced that the people who actually write for magazines, edit them and publish them have never actually tried using their iPad versions for more than a few moments.
There is so much wrong with these magazines that I could write a 5000 word cover story on it. GQ was one of the first magazines to be updated to support Apple’s Newsstand Kit framework in iOS 5. It’s all downhill from there. The first thing you see when you launch the app is a giant splash screen with the GQ and Condé Nast logos for a full 5 seconds. Remember, kids. OK. Fuck it. Publication Network - Youblisher.com - turn pages / flippable pdfs - pdf's zum umblättern. Issuu - You Publish. Zinio - The World's Largest Newsstand.