The Rise of Social Media Influencers • Crowd. “Influencer” is the biggest buzzword at the moment. Social Media Influencer Marketing is becoming one of the most effective ways to attract customers and opens up a new channel for brands to connect with consumers directly, amplify their message and increase buzz and brand awareness. Influencer marketing may be a trend right now, but it isn’t new at all. Brands have been using celebrities, athletes and leaders for years to promote their products and services. Only a few years ago brands started to accept the rise of social media and the beginning of a new generation of influencers. Technology is opening more doors for digital communication and is creating a new way to connect with consumers.The rise of social media has been turning the traditional model on its head which was limited to TV, print and radio, whereas now the digital world allows brands to reach an audience in real-time and create campaigns that work across social media, paid online advertising and e-commerce.
Does the rise of Social Media Influencers reflect the dying trade of print press? – Marketing Communication News. As more and more branding activities move online, is it time for print media to hand over their advertising spot to influencers? According to the Advertising Association and Warc Expenditure Report which was released in 2016, UK businesses spent: Over £10 billion on digital marketing methods – an increase of 13.4% increase on 2015’s figure.Over £3 billion on mobile marketing – a figure which is predicted to increase by 30.4% in 2017 and 20.8% in 2018.
Print advertisement spending fell by 10% in 2016, with further falls of 7.4% predicted this year – a huge sign that digital has overwhelmed print marketing to the point of near-extinction. 86% of marketers using influencer-based campaigns throughout 2016, and most of those brands are planning to increase their efforts during 2017. Consumers are driving this trend, with 82% saying that they are more likely to make a purchase after seeing a social media recommendation from a micro-influencer. Source: Influencer Champions. The Rise of Brand Influencers for Businesses - Fuse Agency. It’s a new term that has taken the marketing world by storm – the social influencer. Brands – large and small – have made influencer marketing part of their strategy as they see the scope for influential individuals to drive engagement and bring in new audiences. Brand advocates and social influencers are increasingly being used to advertise, promote and sell their products and/or services.
Our Fuse PR and Marketing strategists frequently utilise brand advocates, ambassadors and influencers to promote our clients’ products and services. This month we give you the rundown on what influencers actually are, the difference between the various types of influencers, how you can find them, how they can help, and we dish out our opinion on whether they’re really worth it. So, what are they? What’s the difference between a social influencer and a brand advocate or ambassador? How can you find them? The power of social media allows brands to source influencers with ease. A YouTube Example. The Rise Of The Everyday Social Media Influencer. A New Marketing Royalty: Why Digital Influencers Are on the Rise. As online platforms become cluttered with ads, marketers are challenged to find new ways to connect with their customers.
One rising trend they should pay attention to is “influencer marketing,” or using the power of popular people to reach your target market, according to this opinion piece by Aprajita Jain, a brand marketing evangelist at Google. You are in your mid-30s, single, sipping a coffee at your favorite coffee shop. Suddenly a stranger approaches your table and asks if he can sit with you. Instinctively drawing your purse a little closer, you make an excuse and leave.
A month later your best friend tells you about someone she wants you to meet and gives you a very unbiased opinion on his virtues and vices. Knowing your friend has the best of intentions, you agree to meeting this person. As you walk into the restaurant you see the coffee shop guy sitting at a table waiting for you! Brands are learning from this real-life psychological hack. Attention equals currency. The Rise Of Social Media Influencers And What This Mean. Social media influencers are the newest marketing tools that a lot of businesses employ. Linking with such influencers has shown to be extremely effective and has resulted in desirable results in forms of boosted revenues, lead generation and getting brand loyal customers. If you too think of joining this marketing trend but are not still convinced of its reliability or effectiveness, here are the top benefits that businesses reap by linking with social media influencers. Read on and you will not be disappointed.
Enhanced social media presence A large number of people use social media every day. Improves your SEO Search Engine Optimization helps your business website appear first in search engine results. Identify and generate potential leads When you link with the right influencers, it is a sure way to boost your brand’s visibility among a relevant market. Increases brand loyal customers Increased ROI Do you need a strategy for your social influencer? The Rise of Social Influencers: A New Age of Digital Marketing | influence.co Perspective. “Best way to sell something—don’t sell anything. Earn the awareness, respect, & trust of those who might buy.” —Rand Fishkin @randfish via Twitter Traditional Sales Tactics are Dead. Media consumption has changed dramatically as well in the recent years, and social media has changed the way we do everything. Viewers now decide when, where, and how they will interact with programs, and the producers of media have shifted decidedly away from the big networks.
With this change, there is more segmentation and fragmentation of who watches what—and where or when they will watch it. That makes it even more difficult for advertisers to reach their core demographic. It’s also led to a new age of advertising, where the device in our pocket can show us advertisements in nearly any form—be it video, images, or audio.
Consumers simply tune out, or never see them at all. Blunt-force ads on social media are no less problematic. This is where the social influencers step in. The Rise of Influencer Marketing. Social Media and the Rise of Brand Influencers - Digital Marketing.