You'll just have to watch the new OK Go to appreciate its geeky awesomeness. But a little bit of background: The video, directed by James Frost, began with a sketch dreamed up the band. Then, they put it to Mindshare/Synnlabs , a collective of engineers and geeks that consults on ambitious art projects, to pull it off: Of course, the OK Go video isn't the first mind-blowing machine of this sort.
Last.fm is a music website, founded in the United Kingdom in 2002. It claimed 30 million active users in March 2009. [ 1 ] On 30 May 2007, CBS Interactive acquired Last.fm for UK£ 140m ( US$ 280m). [ 2 ] Using a music recommender system called "Audioscrobbler", Last.fm builds a detailed profile of each user's musical taste by recording details of the songs the user listens to, either from Internet radio stations, or the user's computer or many portable music devices . This information is transferred ("scrobbled") to Last.fm's database either via the music player itself ( Rdio , Spotify , Clementine , Amarok ) or via a plugin installed into the user's music player . The data is then displayed on the user's profile page and also compiled to create reference pages for individual artists.