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Why Ad Agencies Should Act More Like Tech Startups | Co.Create: Creativity \ Culture \ Commerce
Recently, I tweeted : @reiinamoto: "In order for agencies to stay relevant, they must embrace the Culture of Code.” This topic came out of a conversation I was having with a friend at another agency (a traditional one, that is). The tweet got more passionate responses than any other thoughts I’ve tweeted of late. One said that I should replace “code” with “technical know-how.” Another one rather defensively tweeted back “code without ideas is just ones and zeros.”
This week, I’ve been reading The King of Madison Avenue —an interesting biography of ad man David Ogilvy (aff). I’ve always been fascinated with Ogilvy and see a lot in what he’s done as relevant to bloggers. So here’s some of his more famous quotes, with a few thoughts on how they relate to our medium. 1. “The consumer isn’t a moron; she is your wife.”
10 David Ogilvy Quotes that Could Revolutionize Your Blogging
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