S January 2011 Trend Briefing covering 11 CRUCIAL CONSUMER TRENDS FOR 2011. The INTERNET OF CARING THINGS means connected objects that serve consumers' most important needs: physical and mental wellbeing, safety, security, oversight of loved ones, and more.
You're probably already familiar with the innovations that have blazed an early CARING trail. The Nest smart thermostat*, NIKE fuelband and Fitbit, for example. But now, as consumer demand and technological capacity converge, the INTERNET OF CARING THINGS will evolve in exciting new directions. Check out the examples below – divided into five categories of CARING – for a glimpse of these... S February 2009 Trend Briefing covering GENERATION G. To be a greedy pig or a free cone, that’s the question First published: February 2009 | Sometimes big events and ongoing trends clash in a beautiful way, only to converge soon after.
Consider the following: GENERATION G | "Captures the growing importance of 'generosity' as a leading societal and business mindset. As consumers are disgusted with greed and its current dire consequences for the economy—and while that same upheaval has them longing more than ever for institutions that care—the need for more generosity beautifully coincides with the ongoing (and pre-recession) emergence of an online-fueled culture of individuals who share, give, engage, create and collaborate in large numbers. In fact, for many, sharing a passion and receiving recognition have replaced 'taking' as the new status symbol.
S December 2010 Trend Briefing covering 11 CRUCIAL CONSUMER TRENDS FOR 2011. English not your preferred language?
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