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S December 2010 Trend Briefing covering 11 CRUCIAL CONSUMER TRENDS FOR 2011

S December 2010 Trend Briefing covering 11 CRUCIAL CONSUMER TRENDS FOR 2011
English not your preferred language? Read this Trend Briefing in: Français 中文 Nederlands Türkçe Español Português Deutsch 한국어 Introduction | Another year, another roller coaster of threats and opportunities. As this is all about trends, and as 'trends' still can mean everything from 'Ageing populations in Central-Europe' to 'Spring 2012's skirt lengths', we need to clarify that: We’re tracking consumer trends. In 2011, expect companies to monitor consumers' public moods and act upon them with random acts of kindness...marketing may never be the same ;-) Read more » Are you ready for hundreds of millions of more daring, more experienced consumers? Flash sales, group buying, GPS-driven deals: this year, pricing will never be the same... Expect an increasing number of 'Western' brands to launch new products or even new brands dedicated (if not paying proper respect) to consumers in emerging markets... Urbanization remains one of the absolute mega trends for the coming decade. Group buying. P.S.

Reveals Top Predictions for IT Organizations and Users for 2011 and Beyond STAMFORD, Conn., November 30, 2010 View All Press Releases Predictions Show Clear Linkage of IT Investments and Business Results Becoming an Imperative for IT Organizations   Gartner, Inc. has revealed its top predictions for IT organizations and users for 2011 and beyond. Analysts said that the predictions highlight the significant changes in the roles played by technology and IT organizations in business, the global economy and the lives of individual users. More than 100 of the strongest Gartner predictions across all research areas were submitted for consideration this year. "With costs still under pressure, growth opportunities limited and the tolerance to bear risk low, IT faces increased levels of scrutiny from stakeholders both internal and external," said Darryl Plummer, managing vice president and Gartner fellow. Mr. Contacts Christy Pettey Gartner +1 408 468 8318 christy.pettey@gartner.com Laurence Goasduff Gartner +44 1784 267195 laurence.goasduff@gartner.com About Gartner

Trends to watch in 2011 Many news publishing related trends built up speed and began taking hold in 2010, and are worth watching and considering further in 2011. In no particular order, those trends are: Coupons and daily deals Leading the pack in 2010 was Chicago-based Internet coupon service Groupon Inc., which turned down a US$6 billion buyout offer from Google in early December and secured $500 million (of $950 million) at the end of the month. Publishers around the globe are trying out Groupon-like daily deals as a way to engage readers, and are beginning to see success. Social networking If 2009 was the year your mom joined Facebook, then 2010 was the year everyone else did, from your grandfather to your 12-year-old niece. Social networking continued to build up steam and surpassed Google for the first time ever as the most visited website in the United States for most of 2010. iPad and tablet computers Apple launched its iAd advertising platform in mid-December, with a bar to entry at $1 million. Paid content

KissKissBankBank — Let's fund creativity together! What's Next: Top Trends | The diary of a supposed futurist ? observations on current and future trends Top Trends for 2011 #7. Food inflation Food has been cheap in many countries for a long time and people now view ingredients that were once considered luxuries as necessities. But this situation is about to change. The primary problem is population. According to Nomura, the investment bank, “the surge in commodity prices in 2003-8 was the largest, longest and most broad-based of any commodity boom since 1980.” Implications Higher food prices and price spikes are one consequence, but also look out for changing eating habits.

Top Trends of 2010: Social Shopping In 2010, we've seen the rise of so-called "social shopping" services. They rely heavily on technologies such as social networking, crowdsourcing and smart phone scanners. Here we present five of the main social shopping developments of 2010. This kicks off a series of posts that will be published over November and December, looking back on the biggest web technology trends of the year. The Web has of course always had an impact on shopping, from the dot.com flame and burns (Boo.com anyone?) to e-commerce success stories like Amazon.com and eBay. ReadWriteWeb's 2010 In Review: Daily Deals One of the biggest success stories of 2010 has been daily deals provider Groupon. Why has social software caught on with shopping? Groupon isn't the only game in town for daily deals - we mentioned some of its competitors in September. Real-Time Social Shopping In June, Amazon bought online auction phenomenon Woot. Location Check-ins Facebook Shopping Bar Code Scanning

5 Crowdsourced Consumer Trends To Watch In 2011 Almost anyone you meet in marketing will usually be a fan of getting their data and insights about major trends in consumer behaviour from research reports. After all, we generally pay a lot of money for them, and (ironically) many of the most authoritative are BRANDED either by a research organization, or by an authoritative institution such as a renowned business school. To some degree, this is valuable and much needed ... since anyone can publish the results of any unscientific poll or survey done hastily on Twitter and more weight to the "data" produced than they should. For those of you who actively read and digest information about the world around you - Trendhunter.com has a home for your thoughts. The team at TrendHunter was kind enough to share an exclusive link to a sample of the report with the TOP 20 TRENDS and lots of great insights for FREE and you can get the 35 page report right here. Charitable Deviance. Connect: Authored by: Rohit Bhargava See complete profile

Le Bijou Kabyle Le bijou kabyle entre symbole et esthétique Portrait d’une femme kabyle par l’artiste peintre Azal Belkadi On définit généralement, le bijou comme un petit objet précieux, mais il représente toute une culture du symbole, du mythe et des légendes. La Kabylie est sans doute la région du Maghreb la plus féconde en bijoux et la réputation incontestée des bijoux kabyles revient au travail des « Iheddaden nel’fetta », artisans bijoutiers des Ath Yenni dont les ancêtres, joailliers émérites du Royaume de Koukou au XVIème siècle, avaient introduit des techniques nouvelles telles l’émaillage, le filigrane, etc. Ces accessoires indispensables des parures de la femme restent le témoin fidèle de notre peuple et de notre culture comme en témoignent d’anciennes gravures, portraits de femmes parées de diadèmes, de lourdes chaînes en argent retenues par des fibules imposantes sur les deux épaules, de colliers qui couvrent presque entièrement la poitrine. 1/- matériau : 2/-Technique : 3/-Ornementation :

Check-in - Check-IN demain - 2012 sera une année F.O. R.M.I.D.A.B.L.E 2012 sera une année F.O. R.M.I.D.A.B.L.E Publié le 16 janvier 2011 Que nous réserve 2011? En principe pas grand-chose de très excitant. Depuis quatre ans, l'équipe du planning stratégique de Australie passe à la loupe les grandes tendances de l'année écoulée afin d'aider ses clients à anticiper leur communication. Alors que nous réserve 2011? Alors, comment aborder positivement cette "traversée du désert", alors même qu’en France, c’est la morosité qui l’emporte? «Face à cette conjoncture, une première réaction l’emporte. Face à cette pause, cette quasi hibernation mentale, comment réagir ? Alors si en 2011, on travaillait sur ces signaux positifs? - Premier signal: les consommateurs attendent que les marques mettent de la valeur dans ce qu’elles font. - Deuxième signal: le consommateur s’informe et se mobilise pour mieux maîtriser: il compare, négocie, vend, revend et achète, et se regroupe pour acheter moins cher. - Troisième signal: le consommateur soigne sa relation aux autres.

Trends for 2011 #8 “Long land” According to the World Bank, agricultural production must increase by 70% by the year 2050. Why? The primary reason is demographic – there will be more people in the future and they will want something to eat. The second reason is consumption habits – more people with more money means switching to meat-based diets, especially in Asia (see Food inflation, trend #7). The third reason is bio-fuels. For example, according to the World Bank, purchases of land in developing regions increased tenfold in 2009 to 45 million hectares. Implications Expect a global land grab by wealthy foreign investors (especially Chinese and Middle-Eastern sovereign wealth funds) to increase substantially over the coming years – but also expect protectionist backlashes over the purchase, or attempted purchase, of land by foreign investors.

Top Trends of 2010: Content Farms The Web has always rewarded quantity more than quality, but over 2010 this truism became even more pronounced with the growth of Content Farms. These are companies which create thousands of pieces of content per day. Much of it is in the form of how-to articles and is often referred to as "evergreen" informational content, because it's relevant for much longer than news. By the end of last year, two of these content farms - Demand Media and Answers.com - were firmly established inside the top 20 Web properties in the U.S. as measured by comScore. ReadWriteWeb's 2010 In Review: Demand Media's IPO Demand Media is the epitome of a content farm and by far the largest example of one, pumping out 7,000 pieces of content per day. The company operates based on a simple formula: create a ton of niche, mostly uninspired content targeted to search engines, then make it viral through social software and make lots of money through ads. Portals Move In: Yahoo! Video Content Farms

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