Logopond - Identity Inspiration. Brand identity style guides from around the world. This is great! The University of Connecticut has a nice one designed by Peter Good. Web and link to PDF version. (Get the PDF version!) Peter did a great job of differentiating the three identities a university typically has. – The academic and marketing identity (what most would think of as the main identity). – The athletics or mascot identity. Not designed by Peter and very clearly just for and controlled by the athletics department.
UConn has a pretty simple color palette but, many academic systems also include extra Pantone colors to be used for marketing or just for the presidential or university seal (gold, etc.). Stanford University just redid their system too! I also like Vanderbilt University’s. The Principles of Good Logo Design. Logo design is playing an increasingly vital role in the personalisation of companies, products, and services. As the cornerstone of brand identity, a good logo helps set the stage for the development of a successful and long-lasting brand. Designing an exceptional logo is time consuming and a lot of hard work. To be able to interpret a design brief and come up with a design concept that distills the very essence of a company takes a very unique individual. Aside from having a combination of raw talent, communication skills and a lot of patience (to name a few), it is essential that the designer develops an astute understanding of the basic principles of what makes a good logo design.
A good logo should be; simple, distinctive, relevant, memorable, timeless, and versatile. Lets take a look at those principles in more detail. 1. Example: Seven Network (Australia) Logo Designed by Ken Cato, in 2003 A good logo is simple in its construction, but not in its concept. 2. 3. 4. 5. Avoid trends. 6.
The ULTIMATE GUIDE to logo design: 25 expert tips | Graphic design. Great logo design requires a complex mixture of design skills, creative theory and skilful application. Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Exclusive offer: Save 15% on Adobe Creative Cloud now Of course, logo design is just one small sub-set of branding, but the logo or brand mark remains the centrepiece of most branding schemes.
We've spoken to branding professionals about the intricacies of good logo creation, and what qualifies as a great logo. Logo design research and strategy Before pen hits paper on any new logo design project, thorough research is essential. 01. Before you even start working up a logo design concept, ensure you research your target market thoroughly. Compare all the logos in their competitive set. But bear in mind that many of the world’s most recognisable logo designs stand out specifically because they eschew trends and think differently. 02. Why are we here? 03. 04. 05. Iconic logo designers.