It's all very well producing the perfect brief on paper but after all that work to get it right, what happens if it doesn't motivate your creative team? Chris Whitson, planning partner at Stephens Francis Whitson , explores the different ways of making sure your team is just as enthusiastic and inspired as you are.
Creativity can be a positive result of small group work. Although we generally think of creativity as something that arises from individuals, creativity ultimately stems from social processes.
Creative / Technology Synergy in Research Development Tools forthe Information Society Technologies Programme DT (facts and figures on good practice in creative and industrial collaborations in the IST Programme to date)