Media Consolidation: The Illusion of Choice. Map.jpg (JPEG Image, 2400 × 1507 pixels) - Scaled (43%) Big-bank-theory-chart-large.jpg (JPEG Image, 1200 × 776 pixels) - Scaled (91%) The 14 Most Powerful and Effective Words in Marketing. In Go Mobile, the book I’ve written with Jeanne Hopkins from HubSpot, we review a list of the 14 most powerful words in marketing so that readers can use them in their mobile marketing campaigns. This post gives you a sneak peak at the list that’s included in the book. Enjoy. Have you ever bought a product that you didn’t really need? You know the kind — they’re often found in the aisle displays at Lowe’s, WalMart or Barnes & Noble. You grab it off the shelf, pay for it, then get home and say, “Why did I just buy something I didn’t really need?” Or, you may have been told about a deadline to buy concert tickets, join a health club or even buy a car for 0% interest.
What’s up with that? This week, I’ll be posting blogs on this very topic. Below, you’ll find the 14 most powerful and effective words in marketing. I’ll cover this entire topic in depth when I speak at the SXSW conference. FreeNowYouSaveMoneyEasyGuaranteeHealthResultsNewLoveDiscoveryProvenSafety. How to prevent China espionage and piracy. By: Steve Dickinson (from Venice Beach) While waiting for my plane in the faceless, cyborg style Seattle airport, I noticed the recent issue of Bloomberg Businessweek with the catchy title “Hey China! Stop Stealing Our Stuff.” Since this is my field, I purchased it and read the article “It’s Not Paranoia if they Steal Your Secrets: Inside the Chinese Boom in Corporate Espionage.”
Briefly, the article relates the sorry tale of a U.S. company that claims a Chinese manufacturer stole their proprietary software for use in a Chinese wind turbine project. Behind the lurid headlines, the story does show almost precisely how NOT to protect your intellectual property and trade secrets in China. Not true. So when you clear away the titillating headlines and look at the facts, the article does nothing beyond showing that nothing has changed in China. So what are the facts about the theft of intellectual property and trade secrets in China? Back to the beach. The Noob Guide to Online Marketing – A beginners guide to internet marketing [INFOGRAPHIC] Digital100.png (PNG Image, 1000 × 3215 pixels)