How to Use Only 9 Metrics to Crush Google Analytics. Humanlytics Google Analytics Video Series Episode 3: Welcome to another episode of our Google Analytics Video series where we publish short videos (around 10 min) about one area of Google Analytics every two weeks to make Google Analytics easier for you. In this video, we are going to cover three simple questions: What defines a good metric? What are the 9 most important metrics in Google Analytics? Where do you find these 9 metrics in Google Analytics? If you have any questions about anything covered in this video, feel free to email me at bill@humanlytics.co. Please give us any feedback you may have in the comments section. Follow us on Twitter, Facebook, Linkedin, and Medium to get updated on more content like this one! Notes What Defines a Good Metric? Before discussing the metrics utilized in Google Analytics specifically, let’s first talk about how to choose a good metric in general. Let’s use an example.
In the business world, a good metric usually has the following attributes: 10 Tips on How to Choose the Right Product KPIs. 1 State the Business Goals of your Product To choose the right key performance indicators or KPIs, you must be clear on the business goals your product serves. If your product directly generates revenue, then revenue is likely to be a key indictor, for example. If you are not sure what the business goals are, then ask yourself how the product benefits the company and why the business invests in it. Then take the next step and state the goals using, for instance, my Product Vision Board. 2 Make the Goals Measurable Knowing the business goals of your product is a prerequisite for selecting the right KPIs. 3 Use Ratios and Ranges Work with ratios and ranges to quantify your goals, as Alistair Croll and Benjamin Yoskovitz recommend in their book Lean Analytics. 4 Avoid Vanity Metrics Stay clear of vanity metrics, measures that make your product look good but don’t add value. 5 Don’t Measure everything that can be Measured 6 Use Quantitative and Qualitative KPIs 9 Leverage Trends Summary Author.
How to Get Organizational Alignment with your Product Roadmap. One of the constant tensions that product managers around the world deal with on a regular basis is creating product roadmaps that align with the expectations and needs of all of their stakeholders – particularly the management or executive team whose understanding and agreement is essential to executing against the plan presented. Many of the issues related to obtaining alignment with your senior leadership lie in educating them about the reasons why we plan the roadmap the way that we do, the underlying assumptions about how we will execute that roadmap, and ultimately building a culture that is agile in its approach to definition and delivery against the vision and strategy of the company.
What is Your Product Roadmap Anyway? Roadmaps mean different things to different people: It really can’t be said any better than Marty Cagan does on his Silicon Valley Product Group blog: Feature-Based Product Roadmaps Don’t Work Objects on the horizon may be larger than they appear. Educate As You Go. The Art of Stakeholder Management • Girl's Guide to Project Management.
Twebook perspectives estimation 1. 20 Product Prioritization Techniques: A Map and Guided Tour. Prioritization is a top concern for most Product Managers. It’s by far one of the most popular topics on PM blogs, Q&A sites and other online communities. Although it’s not what we are hired to do, it’s something that we have to do to achieve our real goal: creating successful products that bring value to our customers and to the business. The need to prioritize comes from a very simple fact: we just don’t have enough resources to work on everything we can come up with. Thus, we need a process to determine the sets (and sequence) of things that should be done on the product to deliver the most value at each point in time, given our constraints. If we break this statement down, a core group of questions then need to be answered: How can we know what’s valuable?
What this guide is all about If you search around, you’ll find countless articles with recommendations, techniques and approaches to this very hard problem. The Periodic Table of Product Prioritization Techniques Thanks! The Kano Model.