The Dragonfly Effect - Small Acts Create Big Change. Make stories part of your culture — and more than that, the integrity of your culture.
All-hands meetings can be pivotal here. Stories are often the best way to relate how a company is doing, what people are doing well, and what they could be doing better. And when leaders do this with transparency, honesty and humility, they make their employees feel good about their work — even if things aren’t all peachy. In practice: Capturing moments, good or bad, in story form can authentically connect your employees to your company, and increase their commitment to their work.
Consider kicking off staff meetings with stories instead of progress reports. 7. The best tactic here is to create an internal “story bank,” or database of stories, where employees and even customers can write and submit stories complete with titles. Nike, Apple and eBay all harness stories as tools to crowdsource ideas — especially what their consumers are really passionate about. ONG et Réseaux sociaux. Blogs. In the first class of our five week course, Mastering Your Mix: A Practical Approach to Integrated Communications, we focused on finding your core audience and how your communications should be tailored to their wants.
We had a lot of great questions from the session, many of which were answered by our co-presenter and communications expert Chris Tuttle in the chat. Since communications integration is a complicated topic, and audience segmentation can sound more difficult than it is, we thought we would re-post our in class answers for everyone to learn from. How can we find demographic information? Looking at Google Analytics can be a great place to start. Facebook also has an insights tool which can help you discover who your followers are, and your broadcast email tool may have some valuable information as well. I think it's terrific to create different versions of content for specific audiences and/or channels.
Marketing for Nonprofits. Social media marketing for non-profits – by John Haydon. Weber Shandwick Social Impact is a global agency team that works with nonprofits and foundations. Kick-ass social media advice for the real entrepreneur. Companies For Good. By Allison McGuire | @CaliMcG We're excited to announce the release of our newest Good Card case study!
Datalogix, a company that provides marketing infrastructure for the data driven era by connecting digital advertising to offline sales, uses Network for Good's, Good Card® to incentivize employee referrals. As part of this referral program, Datalogix’s human resources team sought to create a rewards program that reflected its culture of giving. The addition of the referral program, enables employees to receive a $1,000 Good Cardwhen a referral joins the Datalogix team.
Key case study findings include: → Employees are motivated to shape the Datalogix work culture. The addition of the Good Card to the existing referral program gives employees great incentive to refer top talent. . → Employees contribute to charities of all shapes and sizes. Beth Kanter's Blog. Convince and Convert: Social Media Strategy and Content Marketing Strategy — Social Media Strategy Social Media Consulting Content Marketing Strategy Content Marketing Consulting. Katya's Non-Profit Marketing Blog. The Online Community Guide. Doing well. Doing Good. The Overview. Geoff Livingston on Marketing and Strategy. Chrisbrogan.com — Building the Digital Channel - Beyond Social Media. Online Fundraising, Advocacy, and Social Media - News from the NTEN Connect Blog. Kivi's Nonprofit Communications Blog — Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments.
Recent Posts From All Categories A Day in the Life of a Nonprofit Communicator – Beth Ritter Ruback Apr 14Posted by Kristina Leroux, Community Engagement Manager Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.
Beth Ritter Ruback serves as Communications & Development Director for The Crisis Center of Johnson County,... Read More The 2014 Nonprofit Benchmarks Study – Good News and Bad News #2014bench Apr 11Posted by Kristina Leroux, Community Engagement Manager M+R and NTEN released The 2014 Nonprofit Benchmarks Study earlier this week. Nonprofit Annual Report in an Infographic [Real-World Example] Apr 10Posted by Kivi Leroux Miller Annual reports don’t have to be long, boring documents with pages and pages of financial statements that no one wants to read (even if they did understand all the accounting jargon!).
Load More Posts What Do You Do in a Typical Day? The Duck Call. Allison Fine. A Social Media Guide for Nonprofits. Social Media Explorer — Social Media Consulting, Public Speaking and Education. Amy Sample Ward’s Version of NPTech. Social media consulting for nonprofits.