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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. How to make your application viral. Everyone wants their application to “spread virally”.

How to make your application viral

And why shouldn’t they? Viral growth resolves at least part of the expensive and complicated headache of actually marketing your application, by getting the application to grow all by itself. The Best Damn Web Marketing Checklist, Period! - Search Engine G. Marketing a website isn't particularly difficult.

The Best Damn Web Marketing Checklist, Period! - Search Engine G

It's usually just a matter of knowing what to do, how to do it and having the skills and time to get it done. With that said, marketing a website isn't particularly easy either. There are so many factors and variables in play that at any given time that the job can be quite overwhelming. Obviously I can't address the issue of whether or not you have the skills or time, but I can help you out with the "what to do" piece of the puzzle.

I've always been a lover of checklists, especially when it comes to getting things done. Below is my master website marketing checklist covering over 400 specific items over 23 topics. For the sake of brevity, I have kept each check point to its briefest form providing very little explanation. Over the next couple of weeks I'll provide some additional explanation and insights to the lists below. Download a PDF version The Best Damn Web Marketing Checklist Browser issues (click heading for additional details) How Google's Panda Update Changed SEO Best Practices Forever - Whiteboard Friday. It's here!

How Google's Panda Update Changed SEO Best Practices Forever - Whiteboard Friday

Google has released Panda update 2.2, just as Matt Cutts said they would at SMX Advanced here in Seattle a couple of weeks ago. This time around, Google has - among other things - improved their ability to detect scraper sites and banish them from the SERPs. Marketing in the semantic web. What should be the role of marketing in the semantic web?

Marketing in the semantic web

Should there be any? According to the W3C, the semantic web is about common data formats that make it easy to integrate and combine data from diverse sources. Houston Search Engine Marketing and Optimization Services " If you read Internet marketing and SEO blogs on a regular basis, you undoubtedly come across posts about free SEO tools quite often.

Houston Search Engine Marketing and Optimization Services "

While there are a lot of great free tools on the Internet for SEOs, I have recently noticed that almost all of these posts profile the same core set of free tools (such as SEO for Firefox). Since you most likely already use the most popular free SEO tools, I want to look at five SEO tools today that are very useful, but simply don’t get as much attention as they deserve:

How to Write Magnetic Headlines. 10 ways to measure social media success. Seven Inspirational Site Tweaks Used to Raise Online. By Anne Holland, PresidentAs Sherpa reported in a Case Study last week (link at the end of this Blog), increased revenues 30% last year to hit approx. $1.3 billion.

Seven Inspirational Site Tweaks Used to Raise Online

A small part of the rev gains were from their "Bill Me Later" program, which is what we did the Case Study about.However, Marketing Director Stuart Wallock and VP Howard Tong also told me their HUGE site revamp last April helped, too. "Our conversion rate did dip a little for a few months because customers needed to get adjusted again to the site. Review: 5 free apps that make project management easier. Review By Howard Wen June 30, 2009 12:01 AM ET Computerworld - Putting together a project plan can sometimes seem more daunting than completing the project itself.

Review: 5 free apps that make project management easier

When you need to track each step of a project, along with your costs, staff, and other factors, you probably need a project management application. Project management applications are usually centered around Gantt charts, where each step in a project is represented as a bar in the chart. It's a simple idea, actually. For example, because of its brand and its place in the market, Microsoft Office Project is a popular choice for beginners. Traffikd. 2011: The Year the Free Ride Died - ReadWriteCloud. Top Ten Eyetracking Blogs « The Acagamic. Background Information When going on the prowl for a new article, the young academic researcher, who is not too familiar with all the big names, research venues and journals typically starts their research looking the desired topic up in books, wikipedia (or other dictionaries) and most recently also in blogs (which happen to be increasingly written by academics in their spare time).

Since I started adapting that practice a while ago for fields in which I lack proficiency, I thought why not share this idea. As an academic, you usually often want to give back to the community that nurtures you. 50 Youth Marketing Keywords You Need to Know PART ONE (Graham Br.

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Retail news discussions and analysis. RetailWire ...Plug in. Fre. Publications - Home of MediaDailyNews, MEDIA and OMMA Magazines. Resources for Online Business Owners. How we made $1 million for SEOmoz—with one landing page and a few emails. When we first published this case study, Moz was called SEOmoz.

How we made $1 million for SEOmoz—with one landing page and a few emails

Even though the company has since rebranded, the techniques described below are still as relevant as ever. In this talk, Moz’s CEO, Rand Fishkin, raves about the work we did, explaining how the money that we generated enabled Moz to develop from a membership site into a web app. Overview Moz is one of the world’s largest providers of tools and resources for online marketing. The company was already highly successful, having a list of Fortune 500 clients as long as your arm. Nevertheless, in the first split test that Conversion Rate Experts conducted for Moz, we generated a 52% improvement in sales. Within the first four months of work, we increased annual revenues by $1 million.

Community of Digital Marketing and Ecommerce Prof. Small Business CRM Resource Centre - Your Free Guide To CRM Help.