Future

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Apparently there’s a roaring interest in a model for the advertising agency of the future. http://whatconsumesme.com/2010/posts-ive-written/who-says-the-future-needs-an-advertising-agency/

who says the future needs an advertising agency? / what consumes me, bud caddell

For those of you with the moral fortitude and infinite patience (possibly with the help of a few drinks) to have stayed with me this long, we are nearly at the end of the journey.

Confessions Of A Mad Man: The Agency Of The Future — Part I @PSFK

http://www.psfk.com/2012/02/confessions-of-a-mad-man-the-agency-of-the-future-part-i.html

L’avenir de la publicité est (totalement) numérique » Article » OWNI, Digital Journalism

Les stratégies publicitaires évoluent constamment, et s'adaptent aux nouvelles habitudes des consommateurs. http://owni.fr/2011/03/21/l%e2%80%99avenir-de-la-publicite-est-totalement-digital/
http://www.telegraph.co.uk/finance/businessclub/people/8676619/Geeks-to-inherit-the-Mad-Men-legacy.html “It’s not enough to do a milk round, just visiting the universities at the relevant time of year.

Geeks to inherit the Mad Men legacy - Telegraph

Don Draper's Revenge

Everyone is waiting for Omnicom, Interpublic, WPP, and Publicis to fade away. But these lumbering advertising behemoths have advantages over smaller, cutting-edge firms John Seifert, the chairman of Ogilvy & Mather North America, shakes his head. http://www.businessweek.com/magazine/content/10_49/b4206074203079.htm