Twenty creative directors, planners, media strategists, and account executives from agencies across the country are down on all fours on the floor of a 100-year-old tenement on Manhattan's Lower East Side. They are each staring down at a blank poster-size sheet of paper, contemplating their most abject fears about their careers, their livelihoods, and their future.
08 Feb, 2010 – 120 comments
For those of you with the moral fortitude and infinite patience (possibly with the help of a few drinks) to have stayed with me this long, we are nearly at the end of the journey.
Les stratégies publicitaires évoluent constamment, et s'adaptent aux nouvelles habitudes des consommateurs.
John Seifert, the chairman of Ogilvy & Mather North America, shakes his head. It drives him crazy, he explains, when people portray contemporary New York admen as sushi-munching, Scotch-slurping dinosaurs, far removed from the concerns of digitally connected consumers and out of touch with a changing industry. It happens a lot.