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Measuring the value of search - McKinsey Quarterly - Marketing & Sales - Digital Marketing
Searching the Internet has become an almost reflexive act. Each day, tens of millions of global citizens fire up their personal computers and handheld devices to troll for information on products or to glean insights that will help guide business decisions. Yet the economic value of this enormous current of search activity remains largely unknown. Current estimates rely mainly on brute measures, such as the number of searches performed or advertising revenues reported by search companies themselves. These estimates fail to take account of how trillions of clicks combine to boost productivity, open new pathways to problem solving, or simply make life easier.
Web Design for ROI is a book that had huge impact not only on myself. It has changed the way the SEO industry approaches web design and finally made people embrace usability to it’s full effect. Sadly the web developer community wasn’t impacted to the same extent yet. Many web designers and developers, especially of the “failed artist” kind seem to assume that web design is more about flashy animations, fancy graphics and beautiful decoration than real business value or ROI/Return On Investment.
50 Must Read Web Design for ROI, Usability and SEO Articles
Technology … is a queer thing. It brings you great gifts with one hand, and it stabs you in the back with the other.
The Battle Between Art & The Algorithm
<img alt="Photo: Mauricio Alejo" src="/magazine/wp-content/images/18-03/ff_google_algorithm_f.jpg" title="When it comes to finding stuff, there's Google — and there's everyone else." width="315" height="473" /> When it comes to finding stuff, there's Google — and there's everyone else. Photo: Mauricio Alejo Want to know how Google is about to change your life? Stop by the Ouagadougou conference room on a Thursday morning.
How Google’s Algorithm Rules the Web
Islamic Search Engines
If you’ve heard Islamic search engines , have given them a try, you’ve reached the same conclusion we have, they simply don’t work. The need to search the internet safely has been a real catapult for launching many business around the world, starting with child safe content such as Yahooligans (later branded as Yahoo! Kids) and Google SafeSearch are only two examples portraying the size of this market.
Have a say in what Google says about you
by Gina Trapani Someone out there's trying to find information about you right now, whether it's a potential employer, date or a long lost friend. What happens when they Google you?