background preloader

Stratégie & Marketing

Facebook Twitter

In a Future of Rapid Change, These 7 Things Will Stay the Same. I'm constantly inquiring about the impact of exponential change over the next 20 years.

In a Future of Rapid Change, These 7 Things Will Stay the Same

An equally important question is, what won't change over the next two decades? For entrepreneurs, understanding what is constant and what is changing can give you an enormous competitive edge over those who don't. Constants: Lessons from Amazon's Jeff Bezos The first time I heard this question answered was from Amazon's CEO Jeff Bezos. Jeff was on stage at a press event, and a reporter asked him, "Jeff, what do you think is going to change most in the next 10 years? " Les entrepreneurs de la génération Y sont-ils meilleurs? Plus d'entreprises, créées plus tôt et qui réussissent mieux.

Les entrepreneurs de la génération Y sont-ils meilleurs?

Selon l'étude de HSBC les entrepreneurs de la génération Y (personnes nées entre le début des années 80 et le milieu des années 90) réussissent mieux que leurs aînés avec des entreprises dont le chiffre d'affaires est en France 5 fois supérieur en moyenne aux entreprises d'entrepreneurs de plus de 55 ans. LA raison pour laquelle être first-time entrepreneur est si difficile. On répète souvent que les problèmes proviennent de l’execution d’une startup mais c’est avant tout l’ambition du first-time entrepreneur qui lui est le plus dommageable.

LA raison pour laquelle être first-time entrepreneur est si difficile.

Les deux situations qui reviennent la plupart du temps sont : Le syndrome du « Je me lance demain ! » J’ai une idée révolutionnaire, je veux plus que tout créer ma startup, mais pas aujourd’hui. Promis, je le fais demain, mais aujourd’hui je ne peux pas : j’ai encore un prêt étudiant à rembourser / une promotion arrive dans ma carrière / il faut que je fasse ceci et cela avant pour préparer le projet… Content marketing: the art of corporate storytelling. Pourquoi et comment mesurer l’impact d’une stratégie social media. Creating A Powerful Niche Powerful Business, Product or Service. Why Startups Like Uber, Airbnb, and SpaceX Succeed, While Others Fail. Why Startups Like Uber, Airbnb, and SpaceX Succeed, While Others Fail.

Why Startups Like Uber, Airbnb, and SpaceX Succeed, While Others Fail

When Are New Technologies Ready For Business Development? When Are New Technologies Ready For Business Development?

When Are New Technologies Ready For Business Development?

Exponentially advancing technologies (networks and sensors, infinite computing, artificial intelligence, robotics, synthetic biology, 3D printing, etc.) are producing disruptive growth and have begun transforming our world. However, the “expert only” nature of their interfaces and their stratospheric price tags have kept them primarily in the hands of billion-dollar companies. But this is starting to change. Decreasing prices, increasing performance, and the development of far friendlier user interfaces are making these platforms available to any and all. Thus each of these technologies hover on the verge of widespread adoption, and for those entrepreneurs able to stay ahead of this curve, the opportunities are considerable.

LE FOSSOYEUR DE FILMS - Les Midnight Movies. Business plan. The One Thing You Must Do to Succeed in Business – and 6 Ways to Do It! Someone once said that “the key to failure is trying to please everybody.”

The One Thing You Must Do to Succeed in Business – and 6 Ways to Do It!

In saying so, they touched on the one thing that you must do if you want your business to succeed. Positive Thinking Doesn’t Work; Here’s What Does. We were told for years, by Oprah and others, that positive thinking was the key to achieving our goals.

Positive Thinking Doesn’t Work; Here’s What Does

Now mounting evidence suggests exactly the opposite: that spending a lot of time thinking about your hopes and dreams may make you less likely to put in the work required to actually achieve those dreams. So if positivity is out, what should goal-oriented people replace it with? This week on the “Psychology Podcast” — a newish venture from cognitive psychologist Scott Barry Kaufman — New York University psychologist Gabriele Oettingen talked about a four-step plan she’s come up with from her years of research. (Oettingen is the author of the new book Rethinking Positive Thinking: Inside the New Science of Motivation, which Science of Us ran an excerpt of in October.) Tim Leberecht: 3 ways to (usefully) lose control of your brand. What Are The Best Times to Post on Social Media. Predicting the Success of Design Driven Startups  In stark contrast to previous decades, starting a new venture can be accomplished on a shoestring budget.

Predicting the Success of Design Driven Startups 

This is due to the diminishing cost of information and tools combined with the relatively high value of knowledge, skills and experience that founders bring to the equation. Bootstrapping is now often possible up to Round A Financing. This is where capital is required for marketing to scale rapidly and New Product Development is required to deliver high quality offerings. Starting a design driven entrepreneurial venture requires a passionate belief, risk-attitude, adaptability, human and social capital as well as true grit ("never, never give up"). However, with most entrepreneurial endeavors failing, there most likely will come a point when, despite pivoting the business model multiple times and accumulating sunk cost, the best course of action is simply to leave the table and pursue other opportunities. - Supporting Philosophy - Design Expression - Technology Risk.

Barry Schwartz: The paradox of choice. Seth Godin: How to get your ideas to spread. Cameron Herold: Let's raise kids to be entrepreneurs. Richard St. John: Success is a continuous journey. Alexis Ohanian: How to make a splash in social media. Michael Shermer: The pattern behind self-deception. Geoffrey West: The surprising math of cities and corporations. Sam Harris: Science can answer moral questions. Malcolm Gladwell: The unheard story of David and Goliath.