Theconversation. Il ne se passe pas un jour sans que l’innovation ne soit au cœur de l’actualité des entreprises. Le cabinet Boston Consulting Group (BCG) établi d’ailleurs, depuis 2005, un classement des 50 entreprises les plus innovantes. Les GAFA (Google, Apple, Facebook et Amazon) et NATU (Netflix, Airbnb, Tesla et Uber) en occupent depuis plusieurs années les premières places, et on les retrouve souvent en tête des autres classements également. Qui plus est, leur offre de services ne cesse de s’élargir, et menace désormais les acteurs traditionnels. Ainsi Uber propose maintenant des services de livraison de produits à domicile, tandis qu’Amazon ouvre des magasins physiques très novateurs, devenant de ce fait l’épouvantail de la grande distribution… Comment ces entreprises sont-elles devenues les plus innovantes du monde, en l’espace de quelques années seulement pour certaines d’entre elles ?
Raisonner en écosystème Identifier finement les besoins Adopter une orientation « data analytic » In a Future of Rapid Change, These 7 Things Will Stay the Same. I'm constantly inquiring about the impact of exponential change over the next 20 years. An equally important question is, what won't change over the next two decades? For entrepreneurs, understanding what is constant and what is changing can give you an enormous competitive edge over those who don't. Constants: Lessons from Amazon's Jeff Bezos The first time I heard this question answered was from Amazon's CEO Jeff Bezos. Jeff was on stage at a press event, and a reporter asked him, "Jeff, what do you think is going to change most in the next 10 years? " Jeff replied, "That's a good question. He went on to say that, from his perspective at Amazon, what won't change is people's desire for lower prices and faster delivery.
"When you have something that you know is true," says Jeff, "even over the long term, you can afford to put a lot of energy into it. " What Else Won't Change? My friend Tony Robbins often speaks about the six fundamental human needs. The six basic human needs include: 1. 2. 3. Les entrepreneurs de la génération Y sont-ils meilleurs? Plus d'entreprises, créées plus tôt et qui réussissent mieux. Selon l'étude de HSBC les entrepreneurs de la génération Y (personnes nées entre le début des années 80 et le milieu des années 90) réussissent mieux que leurs aînés avec des entreprises dont le chiffre d'affaires est en France 5 fois supérieur en moyenne aux entreprises d'entrepreneurs de plus de 55 ans.
Leur fortune personnelle s'en ressent: celle des entrepreneurs de la génération Y atteint 4,8 millions de dollars contre 3,7 pour la génération précédente. Et le nombre d'entreprises créés par les entrepreneurs de la génération Y est supérieur à celui de leurs aînés. "Il y a un net rajeunissement de l'âge des entrepreneurs quand ils lancent leur business", explique Nick Levitt, directeur stratégie et expérience Client chez HSBC. Les plus de 55 ans ont créé leurs entreprises à 42 ans en moyenne alors que pour la génération Y, la moyenne d'âge est de 28 ans (dans les 8 pays où cette étude est réalisée). LA raison pour laquelle être first-time entrepreneur est si difficile. On répète souvent que les problèmes proviennent de l’execution d’une startup mais c’est avant tout l’ambition du first-time entrepreneur qui lui est le plus dommageable. Les deux situations qui reviennent la plupart du temps sont : Le syndrome du « Je me lance demain !
» J’ai une idée révolutionnaire, je veux plus que tout créer ma startup, mais pas aujourd’hui. Promis, je le fais demain, mais aujourd’hui je ne peux pas : j’ai encore un prêt étudiant à rembourser / une promotion arrive dans ma carrière / il faut que je fasse ceci et cela avant pour préparer le projet… Le syndrome du « Ok, tu as bien rigolé pendant 2 ans avec tes délires de startup, mais maintenant y’a plus d’argent en banque, ce serait bien que tu trouves un vrai travail. » Ma startup n’a réussi ni à générer suffisamment d’argent, ni à lever les capitaux nécessaires à sa croissance (et à me payer) suffisamment rapidement. Le problème :On vise trop haut. La solution :Créer des « muses » Voici quelques exemples de muses : Content marketing: the art of corporate storytelling | Stavros Papagianneas.
Pourquoi et comment mesurer l’impact d’une stratégie social media. Creating A Powerful Niche Powerful Business, Product or Service. What’s the best way to create wealth today? Answer: To create a powerful product or service niche. It’s the last frontier for the little guy. Relax, it’s easier than you think when you know how, I’ve created dozens myself. I got C’s and D’s in high school, if I can do it anyone can. You make 100% of the profits when you create what you sell … That’s when wealth comes. A niche you create is the one secret behind every successful product or service. If you already have a product or service:(hopefully created by you or the jokes on you … You’re only helping someone else get rich) I’ll show you how to give it more & niche power,” and turbo charge your sales. To make money you have to sell what people are buying … Now! And what are people buying? Be Niche- minded: You’ve got to start thinking niche all the time.
Look at what your competitors are doing – or not doing: There is an old Jewish proverb that says “If you want to get rich, do what others won’t do. By Zoe Conors. Why Startups Like Uber, Airbnb, and SpaceX Succeed, While Others Fail. Why Startups Like Uber, Airbnb, and SpaceX Succeed, While Others Fail What's most important for the success of your project? Is it the team? Funding? Timing? Idea? This blog is a summary of Bill Gross's excellent talk. 5 Key Success Factors Bill investigated how 5 key factors affected the success of the 125 companies in his portfolio at Idealab and 125 companies outside of his portfolio. The factors he considered were: The Idea: How new is it?
Of these 250 companies, Bill picked 10 in each category: five companies that turned into billion-dollar companies, and five that everyone thought would be billion-dollar companies but failed. The question: Which variables accounted more for successes? What Was the MOST Important Factor? The no. 1 thing that mattered was TIMING. Timing accounted for 42 percent of the successes relative to failures. No. 2 was team and execution. No. 3 was the idea. No. 4 was business model, and last was funding. The Explanation Idea: You morph the idea. Two options… When Are New Technologies Ready For Business Development? When Are New Technologies Ready For Business Development? Exponentially advancing technologies (networks and sensors, infinite computing, artificial intelligence, robotics, synthetic biology, 3D printing, etc.) are producing disruptive growth and have begun transforming our world.
However, the “expert only” nature of their interfaces and their stratospheric price tags have kept them primarily in the hands of billion-dollar companies. But this is starting to change. Decreasing prices, increasing performance, and the development of far friendlier user interfaces are making these platforms available to any and all. Thus each of these technologies hover on the verge of widespread adoption, and for those entrepreneurs able to stay ahead of this curve, the opportunities are considerable. If we want to stay ahead of this curve, it helps to understand a little more about the nature of exponential deception. Gartner hype cycle. Take the personal computer. The Internet was born of frustration.
LE FOSSOYEUR DE FILMS - Les Midnight Movies. Business plan. Un article de Wikipédia, l'encyclopédie libre. Le business plan, plan d'affaires, ou plan de développement[1] ou encore stratégie d’affaire, découle du modèle d'entreprise ou business model et formalise par écrit les projections d'évolution de l'entreprise. Utilité[modifier | modifier le code] La formulation d'un plan de développement est la deuxième étape incontournable en cas de création d'entreprise, elle suit l'évaluation du projet. Le plan d'affaires est aussi utilisé lors de la mise en place de nouvelles activités. C'est l'outil qui permet d'approfondir un projet tout au long de sa conception, de juger de sa faisabilité et de suivre la trajectoire réaliste de son évolution. C'est également l'outil privilégié sur lequel s'appuyer pour réussir la recherche et la collecte de financement.
A contrario, les dérives constatées en matière de plan de développement ont été pointées au début des années 2000, à l'occasion des excès ayant conduit à l'éclatement de la « bulle internet ». The One Thing You Must Do to Succeed in Business – and 6 Ways to Do It! | 365 Days of Marketing. Someone once said that “the key to failure is trying to please everybody.” In saying so, they touched on the one thing that you must do if you want your business to succeed.
I’ll explain, and give you six ways to do it! It’s almost the first question you need to answer before you launch a new product or start a business: Who needs what you are going to sell? And yet it’s easy to fall into thinking that everyone should want our product, our service or our customer experience; unfortunately, it just isn’t so! The key to success in business is not coming up with a genius idea. The key to success in business is about finding and filling a niche – a gap, if you will – filled with people or organizations with key needs or wants that are going unfulfilled. No matter how great your product, service or customer experience, no one product, service or business is perfect for everyone. Take water, for example. If you already have a product (or one in mind), service or business concept: Like this: Positive Thinking Doesn’t Work; Here’s What Does -- Science of Us. We were told for years, by Oprah and others, that positive thinking was the key to achieving our goals.
Now mounting evidence suggests exactly the opposite: that spending a lot of time thinking about your hopes and dreams may make you less likely to put in the work required to actually achieve those dreams. So if positivity is out, what should goal-oriented people replace it with? This week on the “Psychology Podcast” — a newish venture from cognitive psychologist Scott Barry Kaufman — New York University psychologist Gabriele Oettingen talked about a four-step plan she’s come up with from her years of research.
(Oettingen is the author of the new book Rethinking Positive Thinking: Inside the New Science of Motivation, which Science of Us ran an excerpt of in October.) Oettingen explained the plan to Kaufman; it’s a delightful little acronym that spells WOOP. Wish: First, define your goal. “Think about a wish that is dear to you,” Oettingen said. Tim Leberecht: 3 ways to (usefully) lose control of your brand. What Are The Best Times to Post on Social Media. Predicting the Success of Design Driven Startups | Soren Petersen.
In stark contrast to previous decades, starting a new venture can be accomplished on a shoestring budget. This is due to the diminishing cost of information and tools combined with the relatively high value of knowledge, skills and experience that founders bring to the equation. Bootstrapping is now often possible up to Round A Financing. This is where capital is required for marketing to scale rapidly and New Product Development is required to deliver high quality offerings. Starting a design driven entrepreneurial venture requires a passionate belief, risk-attitude, adaptability, human and social capital as well as true grit ("never, never give up"). However, with most entrepreneurial endeavors failing, there most likely will come a point when, despite pivoting the business model multiple times and accumulating sunk cost, the best course of action is simply to leave the table and pursue other opportunities. - Supporting Philosophy - Design Expression - Technology Risk.
Barry Schwartz: The paradox of choice. Seth Godin: How to get your ideas to spread. Cameron Herold: Let's raise kids to be entrepreneurs. Richard St. John: Success is a continuous journey. Alexis Ohanian: How to make a splash in social media. Michael Shermer: The pattern behind self-deception. Geoffrey West: The surprising math of cities and corporations. Sam Harris: Science can answer moral questions. Malcolm Gladwell: The unheard story of David and Goliath.