Solve for X - Sara Menker - Making Food Globally Cheap and Abundant. Six Foods.
Shopping. Recycling. Donation. Supporting. Ressources. Mad World. Why philanthropy is R&D for business. We often measure the impact of corporate philanthropy by counting the number of individuals who are helped by a particular program.
In my experience, however, philanthropy can also help companies reduce business risk, open up new markets, engage employees, build the brand, reduce costs, advance technology, and deliver competitive returns. Corporate philanthropy is usually defined in contrast to various “shared” or “blended” value approaches to corporate social responsibility (CSR), in which companies seek to do well by doing good. However, I define corporate philanthropy as a discovery phase in investment in a social issue.