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Argumentation & Persuasion

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The 6 Elements of Persuasion (Infographic) Join us live at Entrepreneur's Accelerate Your Business event series in Chicago or Denver.

The 6 Elements of Persuasion (Infographic)

Secure your spot » The word "influencer" gets thrown around a lot in business, but how does the power of the persuasion really work? An infographic from U.K. -based virtual phone service Everreach, explains the elements companies can utilize to impact their customers and get to "yes. " The list is based on the teachings of Dr. For businesses, the principles of "reciprocity" and "scarcity" are big factors in the persuasion game. Related: Want to Gain Influence on Social Media? Customers are also big on trust. For more on how to influence your customers and potential clients and the importance of consensus and finding common ground, check out the infographic embedded below. Click to Enlarge+ The Science of Persuasion: How To Get People to Agree with What You Say. 7.1K Flares 7.1K Flares × “A large state does not behave at all like a gigantic municipality” – Nassim Nicholas Taleb What does this statement make you think?

The Science of Persuasion: How To Get People to Agree with What You Say

Disagree at all? When I first read that line, I thought “Oh really? Here are some reasons why a large state could in fact behave like a gigantic municipality...” Perfect Persuasive Messages. Craft messages that change minds using these 20 principles of persuasion, all based on established psychological research.

Perfect Persuasive Messages

Perfection is hard to achieve in any walk of life and persuasion is no different. It relies on many things going just right at the crucial moment; the perfect synchronisation of source, message and audience. But even if perfection is unlikely, we all need to know what to aim for. To bring you the current series on the psychology of persuasion I’ve been reading lots of research, much more than is covered in recent posts. As I read, I noticed the same themes cropping up over and over again. Here are the most important points for crafting the perfect persuasive message, all of which have scientific evidence to back them up.

How To Win An Argument. The Ten Golden Rules of Argument. ​​“You don’t have to attend every argument you’re invited to.” — Anonymous Arguments are tricky.

The Ten Golden Rules of Argument

We spend a lot of our time trying to persuade others. We think that if we show them the facts that we have they will, logically, reach the same conclusions we did. Unfortunately that’s not how it works. When is the last time someone changed your mind this way? Sometimes we don’t want to argue. In his book, How to Argue, Jonathan Herring outlines positive ways of understanding and looking at arguments. They needn’t be about shouting or imposing your will on someone. We should treat the ability to argue as a skill that needs to be practiced and developed. ​​ “The aim of an argument, or of a discussion, should not be victory but progress.” — Karl Popper Arguments, and for that matter discussions, should be about seeing things through the other person’s eyes.

La minute management : Convaincre son public: les leçons de Jaurès. The 6 Scientific Principles Behind Influence and Persuasion. At the core of much of our marketing activity is one simple desire: to influence and persuade our audience.

The 6 Scientific Principles Behind Influence and Persuasion

How does it actually work, though? Are we just throwing things out into the universe and hoping that someone, somewhere will find our content influential and persuasive? UK-based virtual phone service Everreach took a deep dive into the science behind these oft-used but little understood terms, based on the teachings of Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion. They were able to identify six universal factors that guide decision making. Customers are heavily influenced by authority, for example. Employing the consistency principle is another fantastic tactic for building persuasion. Learn more about the science of influence and persuasion and how you can use this knowledge to build your business in the infographic below: Illusion cognitive, la dépendance au contexte. Vous avez déjà rencontré sur ce site certaines illusions classiques.

Illusion cognitive, la dépendance au contexte

On peut y ajouter également la très fameuse illusion de Müller-Lyer demandant de comparer la taille de deux traits : Ces illusions ludiques nous renseignent sur les erreurs systématiques que commet notre cerveau lors de l'interprétation d'une image. Cependant, vous saurez qu'en tant qu'erreur du cerveau, des illusions peuvent affecter l'ensemble de nos sens voire directement le raisonnement même.

On parle dans ce dernier cas d'illusion cognitive. Et tout comme les illusions standards, ces illusions cognitives sont très difficiles à reconnaître et à éviter. L'illusion qui va m'intéresser aujourd'hui concerne la dépendance au contexte. Vous êtes un nouveau ministre chargé de mettre en place un système d'impôt dans une logique d'aide aux pauvres. Bien sûr, c'est la première proposition qui est visée. 25 techniques de Désinformation. Décodage de 25 techniques de désinformation Voici quelques techniques courantes utilisées par différents organes de pouvoir – publics ou privés – cherchant à occulter des vérités qui dérangent.

25 techniques de Désinformation

Il est utile de garder ces concepts à l’esprit lors de la lecture d’informations relatives à des sujets controversés (ils sont nombreux) … pour autant, règle n°1, que vous sachiez même qu’ils le sont. Faites le test. Arguments Rhétologiques Fallacieux.