Social Media Thinking
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By Jeffrey L. Cohen B2B marketers have long known that to succeed with social media they can’t view it as a stand alone campaign or tactic, but must integrate social media into their marketing plans.
I’ve been asked quite a few times over the past couple of weeks for examples of social media marketing being used in a B2B context. This is actually more prevalent than a lot of marketers appear to realise – and is certainly something that’s not new to the marketplace. Here’s some great examples of B2B organisations using social media with commercial purpose. Some are old, some new, some you might be familiar with, others perhaps not.
<img alt="Photo: Garry McLeod" src="/business/wp-content/gallery/20-05/ff_klout_f.jpg" title="Feature" width="660"/> Photo: Garry McLeod Last spring Sam Fiorella was recruited for a VP position at a large Toronto marketing agency. With 15 years of experience consulting for major brands like AOL, Ford, and Kraft, Fiorella felt confident in his qualifications. But midway through the interview, he was caught off guard when his interviewer asked him for his Klout score. Fiorella hesitated awkwardly before confessing that he had no idea what a Klout score was.
by Anthony J. Bradley and Mark P. McDonald | 2:57 PM November 1, 2011 In the real estate world, there is a saying: "The three considerations that most impact value are location, location, and location." In the world of social media, they are purpose, purpose, and purpose. Nothing impacts the success of a social media effort more than the choice of its purpose.
Bringing Old School to New Media “It ain’t so much the things we don’t know that get us into trouble. It’s the things we know that just ain’t so.”
Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More Social media marketing works for B2B. Leads generated from social media offer an advantage over traditional cold-leads being used by many B2B sales teams. Learn how to start generating B2B leads with social media tools, including LinkedIn, Twitter, and Facebook, on this free webinar. In this webinar, Kipp Bodnar and Jeffrey L.
When it comes to the care and tending of corporate blogs, Twitter accounts and Facebook pages, a new study suggests big business social media may be suffering from neglect. In recent report by the Center for Marketing Research at the University of Massachusetts Dartmouth social media use among America's largest companies is losing steam. Specifically, less than a quarter of the nation's top 500 companies as ranked by Fortune magazine now have a public-facing blog -- the same percentage reported in last year's study. When UMass Dartmouth began counting blogs within the Fortune 500 in 2008, that figure was 16 percent, growing to 22 percent in 2009. The use of Twitter and Facebook among Fortune 500 companies was similarly stunted. This year, 62 percent of those corporations took advantage of the Twittersphere, up just 2 percentage points over 2010.