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PR2.0
PR and the new architecture of information « BuzzMachine
PR, flackery, public information, press agentry, whatever you call it, its mission has always been spin: telling their side of a story. But in a world of links, in our new architecture of information and news, PR and original sources of information have a new role and responsibility. They can’t just spin anymore.
Of PR and social media « point being:
“Always pitch the bigger picture. [...] Reporters are writers. They like to write stories with a protagonist, a villain and a plot.” “Before you start talking to the media, get ahold of your metaphor. [...] Journalists will use your metaphor in their story because they can’t come up with one on their own.”Web2.0 is all about content, and it's all about branding by sharing. Blogs, customer reviews, ezines, whitepapers, complimentary ebooks, message boards, customer communities, open-forum discussions, user-contributed opinions and company responses to those opinions -- all public, all free ... all incredibly time-consuming. Maintaining your company image and establishing your company as an industry leader are more challenging than ever. Unless, of course, you have a staff of on-call copywriters who are on top of your social media campaign. To get started, let's decide what type of social media marketing campaign makes sense for your company. Which of these statements best describes your company's goals?
Social Media Marketing Campaigns, Internet PR, Blogs & Online Reputation Management
CEO’s of large organisations are being constantly tracked. While individuals and organisations can be getting great coverage online, the search engines may project a different image! ORM is the art a CEO’s of large organisations are being constantly tracked. While individuals and organisations can be getting great coverage online, the search engines may project a different image!
Online Perception & Reputation Management Case Study
Why Web2.0 Matters: Preparing for Glocalization - Marketing & Strategy Innovation Blog
I may be dim, but I love this ad. A dad leans through an open window of a car door, dispensing driving advice to his 7 year-old daughter who’s behind the wheel. The little girl is giggly cute and after a bit tells her dad she’ll be fine. Cut to dad who winces his agreement, then back to the daughter, only now we see her as she really is — not through her dad’s eyes — and she’s a mature-looking teen.
Web2.0 and your business reputation
A recent video clip posting from web consultant and fellow Linked In Business Strategist Lars Hilse usefully explains how companies can optimise their business reputation: He's made some very important points about how modern social media methods (e.g. blogs) allow a disgruntled customer to tell not just 3 friends but 3000 people ( highlighted in Pete Blackshaw's new Book ) . He has also put forward a few comments on how to address this. What I'm also glad to see if his use of portable video content for blogging. This paints a rich picture in a matter of minutes and gets a lot of information across. Great work so far Lars, lets hope we see some more of these.
Measuring Web2 0 Technologies Webtrends Marketing Lab
Busin ess Challenges Today , consumers have more media to choo se rom, and they expect to have more control over their online experience. Companies are investing in Web 2 .0 technologies to meet this need; however they are challenged with developing an accurate reporting ramework and Key Perormance Indicators (KPIs) to measure the impact their investment has on improving the visitor experience. Because these technologies are only part o the web site experience, it’s also critical to understand how visitors move in and out o these applications—and the role they play in driving conversion, as well.
How do you measure the impact of your social media campaign? Kelsey Ruger’s presentation on some of the things that you can track and measure in a social media campaign. From the Pop Labs SEM Wor
Social Media Measurement
Posted by Tom Foremski - July 30, 2009 This is a great time to be in PR. That's what Jason Mandell from Launchsquad said in a recent guest post on SVW, and that's also the view of Emilio Robles, over at Ogilvy blog Tech PR Nibbles . I agree.
The Pandora's Box In Measuring The Value Of PR - SiliconValleyWatcher
La réponse est tombée hier, mettant fin au suspens insoutenable qui vous tenait tous en haleine (ou pas) : votre hôte ne s'exilera donc pas en Haut-Languedoc. L... Lire la suite
How to measure ROI for Social Media - Paperblog
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Text near the engine trumpets 40% lower maintenance costs than comparable helicopters and a "health and usage system" that ensures the S-92 "always operates at peak performance." Next to a view of the cockpit, you learn that the thermal imaging system lets rescuers find people they can't see. Other text notes fuel efficiency that allows "more rescues per gallon" and paint with few compounds that harm the environment. "You don't have to understand everything we do to profit from it," crows the tagline. The underlying theme: UTC is a great investment because it is a leader in innovation and eco-friendly technologies that help the bottom line. More research went into crafting those messages than you might imagine.