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antoinegrillon
antoine grillon
barcelona
www.surfing-dormouse.com
Born French, I m currently living and working in Barcelona
24 Hours » The Kickstarter Blog — Kickstarter
entreprise 2.0
generation y
generation gap
marketing
Millennials think of their resources in terms of both time and money. Attention is a resource and they make strategic decisions about how they will spend it. In order to gain their trust, a brand has to show respect for their time as well as their money. They look particularly for products and services that contribute to their quality of life by making their lives more efficient. They are constantly looking for tools like Bing, Mint.com, and Google Wave that can make their lives run more smoothly. For more articles on what makes marketing to Millennials different, see:
Millennial Marketing: What’s the Difference? | Millennial Market
hoteliers
veille
travel
Entrepreneurship
vc
internet
branding
apps
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