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Are you looking for creative ways to discover what your readers’ interests are? Imagine your online community is a group of hungry people who walk up to a table where you have a spread of finger foods and appetizers. That’s your online content. By watching which items disappear quickly, you learn what your audience truly wants . That’s the content that satisfies their hunger.
The Sailthru Concierge slider is an on-site recommendation widget that is a part of the site you are browsing. It's similar to sliders that you've seen on sites like the New York Times, but ours will recommend content that is actually relevant to you! The Concierge is constantly measuring, in real-time, the popularity of all the articles on the website you are browsing and will automatically try to share the most popular recent stories with you while taking into account articles that you have already read. Additionally, our slider will try to recommend topics that you might like based on your previous behavior on the website.
Converse are one of those brands that continue to re-invent themselves on an ongoing basis and one of the reasons they are so successful is that they have genius marketing strategies like these. This is a very visual campaign that also used social media channels to increase awareness around the brand and engage a whole new audience. The key here is that it is nearly impossible to walk past the shop window without noticing the contraption that they had installed and as you can see sales went up a whopping 50% as a result. <p style="text-align:right;color:#A8A8A8"></p>
Editor’s Note: Dr.