8 Ways to Discover Content Ideas From Your Readers. Are you looking for creative ways to discover what your readers’ interests are? Imagine your online community is a group of hungry people who walk up to a table where you have a spread of finger foods and appetizers. That’s your online content. By watching which items disappear quickly, you learn what your audience truly wants. That’s the content that satisfies their hunger.
And that’s what you need to give them. In this article I’ll show you 8 ways to discover what topics satisfy the hunger in your online community. #1: Ask your community Most businesses assume that they know what their online community wants to hear from them. Start by creating a list of 10 topics you believe your audience wants to hear. Ask them to say “yes” or “no” for each topic.Ask them to rank the topics in order of interest.Ask them to pick their 3 favorite topics. Always include an option for “other” so they can fill in any topics that you didn’t include in your list. . #2: Check your blog comments It’s Your Turn. What Is Google Plus? Concierge. Brilliant marketing case study video for Converse all stars in London.
The Six Simple Principles of Viral Marketing. Editor’s Note: Dr. Wilson first published this article in 2000. He then updated it in 2005. We updated it a third time, in 2012. I admit it. The term “viral marketing” is offensive. Call yourself a viral marketer and people will take two steps back. But you have to admire the virus. In a few short generations, a virus population can explode. Viral Marketing Defined What does a virus have to do with marketing? Off the Internet, viral marketing has been referred to as “word-of-mouth,” “creating a buzz,” “leveraging the media,” “network marketing.” The Classic Hotmail Example The classic example of viral marketing is Hotmail.com, one of the first free web-based email services.
Like tiny waves spreading ever farther from a single pebble dropped into a pond, a carefully designed viral marketing strategy ripples outward extremely rapidly. Elements of a Viral Marketing Strategy Accept this fact. Let’s examine at each of these elements briefly. 1. 2. 3. 4. 5. Most people are social. 6. It worked.