10 Tips on Writing from David Ogilvy. By Maria Popova “Never write more than two pages on any subject.”
The better you write, the higher you go in Ogilvy & Mather. People who think well, write well.Woolly minded people write woolly memos, woolly letters and woolly speeches.Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:Read the Roman-Raphaelson book on writing. This, and much more of Ogilvy’s timeless advice, can be found in The Unpublished David Ogilvy: A Selection of His Writings from the Files of His Partners, a fine addition to my favorite famous correspondence. Via Lists of Note Donating = Loving Bringing you (ad-free) Brain Pickings takes hundreds of hours each month. You can also become a one-time patron with a single donation in any amount: Brain Pickings has a free weekly newsletter.