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10 Tips on Writing from David Ogilvy. By Maria Popova “Never write more than two pages on any subject.”

10 Tips on Writing from David Ogilvy

The better you write, the higher you go in Ogilvy & Mather. People who think well, write well.Woolly minded people write woolly memos, woolly letters and woolly speeches.Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:Read the Roman-Raphaelson book on writing. This, and much more of Ogilvy’s timeless advice, can be found in The Unpublished David Ogilvy: A Selection of His Writings from the Files of His Partners, a fine addition to my favorite famous correspondence. Via Lists of Note Donating = Loving Bringing you (ad-free) Brain Pickings takes hundreds of hours each month. You can also become a one-time patron with a single donation in any amount: Brain Pickings has a free weekly newsletter.

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