SEO tips for e-commerce sites. Here are several SEO-related ideas you might find useful for your e-commerce site.
Because I’d like to keep the information current, this post may update without notice. 1. Perhaps think twice before requiring (or requesting) your potential buyers to do anything beyond making a purchase. Because with every extra click you can lose buyers, streamline the purchase process. If possible, avoid requiring users to login or register since this step can eliminate buyers. Overlays and interstitials prior to purchase can distract your shoppers. 2. Unfortunately there’s no such thing as a “temporarily out-of-stock” HTTP status code. If you think users won’t be frustrated by your few temporarily out-of-stock items, then returning a 200 response code with a helpful message to users is likely your best bet. 3.
Let’s say “My Memoir (1st edition)” either sold out or is no longer in production. 301 to a helpful, related alternative for the user. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content - SEW. Content issues plague many sites on the web.
Ecommerce sites are particularly at risk, largely due to issues that can stem from hosting hundreds or thousands of product pages. Typical issues with ecommerce product pages are: Duplicate content.Thin content.Too much content (i.e., too many pages). Left unchecked, these issues can negatively impact your site's performance in the SERPs. If you run an ecommerce site and you've seen traffic flat-line, slowly erode, or fall off a cliff recently, then product page content issues may be the culprit. Let's take a closer look at some of the most common content woes that plague ecommerce sites, and recommendations on how to can fix them.
Duplicate Content There are typically three types of duplicate content we encounter on ecommerce sites: Copied versions of the manufacturer's product descriptions.Unique descriptions that are duplicated across multiple versions of the same product.Query strings generated from faceted navigation. Copied product descriptions. 7 Critical SEO Errors of E-commerce Websites. It’s common for online merchants to think that by simply listing hundreds or even thousands of products on their e-commerce website, search engine traffic will start rolling in.
It turns out that is far from reality. The sad fact is, optimizing e-commerce websites for SEO (Search Engine Optimization) is much harder than it is for blogs or simple 5 page company websites. By having lots of product pages constantly shuffling on and off the site, numerous problems arise that make SEO very difficult for e-commerce websites. Today we are going to go over 7 common SEO errors of online stores and e-commerce websites. 1. From my experience, this error usually is made by online gift stores (in the broad sense) and online clothing shops. For example, these boots. A great way to measure how much unique content you need is to measure the default word count of a blank product page. 17 SEO Best Practices That Could Double Your E-Commerce Sales.