Legislation

Quelles normes encadrent les pratiques de marketing d'influence au Canada? Grâce à leurs communautés fortes et engagées, les influenceurs et les youtubeurs offrent aux marques des opportunités marketing si intéressantes qu’on pourrait aujourd’hui parler d’une véritable industrie de l’influence.

Les questions concernant la qualité des contenus, la sélection des communautés et du Brand Fit pour les marques ont déjà largement été couvertes. Aussi, bien qu’elles ne soient pas encore unanimes, les bonnes pratiques des compagnies envers les influenceurs ainsi que des influenceurs envers leurs publics ont évoluées et se sont raffinées au cours des dernières années, suivant l’évolution du phénomène d’influence 2.0. Le placement produit: définition et réglementation. Le placement de produit n' a pas attendu le cinéma ou la télévision pour apparaître.

Déjà à la fin du XIXème siècle, des produits étaient mis en avant à travers des spectacles, des tableaux ou même des livres. Pendant longtemps, le placement de produit a connu son âge d'or au cinéma mais depuis un assouplissement de la loi en 2010 en France, il est de plus en plus utilisé à la télévision. Le placement de produit, kesako ? Influencer marketing and the law – Scott Guthrie. Influencer marketers need to know how legislation covering product promotion and advertising affects their work on vlogs and Twitter – writes Scott GuthrieNote (Disclaimer): This article does not constitute legal advice.

It is offered to PR professionals and marketers who may wish to identify some of the legal issues which surround working with influencers in the UK. PR practitioners and marketers are increasingly working with influencers to promote and create content. To help launch products and organise events . To provide SEO and even to assist in crisis management. Influencers bring with them access to relevant audiences which can help brands build relationships and sell more stuff to their target audiences. This article identifies the legislators, the body which enforces the legislation related to promotion and advertising and offers some suggestions for how marcom professionals working on influencer marketing campaigns can meet business objectives without having their work banned.

Influencer marketing, tempo di far rispettare le regole? - Matteo Pogliani. Tempo di lettura: 3 min. e 43 sec.Scritto ascoltando: Jaselli – The End Influencer marketing e trasparenza, un binomio che fa sempre più discutere.

Sono tante le discussioni sugli usi spesso limite degli influencer e su un’attività che in molti casi (troppi) è una semplice attività di advertising travestita (male). Dubbi che hanno fondamento certo, ma che non sono certo risolutivi o portatori di novità. Anche perché come dice il buon Piero (Tagliapietra) le leggi per evitare tutto ciò già ci sono. Basterebbe solamente metterle in pratica. Finché gli influencer sono “retribuiti” con omaggi, inviti, esperienze, non sussiste problema. Sponsored Posts: The Nitty-Gritty Fine Print For Social Media.

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Social media provides brands with a unique opportunity to reach millions of consumers who spend hours each day watching YouTube videos, scrolling through Instagram photos, and reading blog posts. The Updated 2016 FTC Endorsement Guidelines [Infographic] For the latest authoritative marketing news, trends, and stats on social media, digital stars, and influencer marketing, subscribe to our industry digest newsletter!

The FTC's new endorsement guidelines for sponsored content rests on a simple assumption: consumers are likely to react differently to recommendations that come from trusted friends (or social media stars) than from people who receive compensation to endorse a product. To that end, the FTC is attempting to create more transparency in sponsored social media content by placing more onus on brands (and in some cases, on influencers too) to openly divulge the relationship between companies and the digital stars who recommend their products or services. Based on our experience developing sponsored social media content for global brands, we've identified what we believe to be the most important FTC endorsement rules below. Related Post: FTC Lessons Learned From Lord & Taylor, Machinima, and Warner Bros. 4 tendances en chiffres du marketing d'influence. De plus en plus de marques et d’agences travaillent avec des influenceurs pour promouvoir des produits ou des services.

Cette pratique s’est accélérée il y a quelques années poussée par un développement rapide des points de contact d’influence. Si auparavant le blog était le canal le plus demandé, à présent Instagram, Snapchat, ou Twitter viennent se greffer aux campagnes. Les consommateurs sont sensibles à l’authenticité des messages, ce qui rend les influenceurs puissants et très demandés par les marques. Econsultancy a mené une étude afin d’analyser qui sont les influenceurs, et quels sont leurs attentes ou leurs besoins. Beaucoup travaillent à côté.

What you Need to Know About FTC Compliance – Markerly Blog. Earlier this month, influencer marketing was thrust into the media spotlight again after accusations came to light that several members of the Kardashian family were not properly disclosing their relationships with the companies/brands they were promoting in their social media posts as is required by federal law.

The idea here is that there needs to be transparency on social media that a celebrity is a paid endorser of a product, as there is for TV commercials, print ads, and billboards. When we see a TV commercial of Jennifer Aniston endorsing a facial cream, we all know she was paid to do so.