Three Ways to Be a Social Media Power Player. Sure, there are dozens of ways to sit down and socialize with people on social sites like Twitter, Google+, and Facebook, but what is the right way? Is it even fair to say there's a right way and wrong way to use social networks? Being socially active online is, after-all, exactly the same as being social in the real world (right?). You show up, listen, and offer insights when the appropriate time comes up and you're golden. That's all there really is to social networking. There, now you know the secret. However, the good old-fashioned "be somebody worth knowing" approach to social networking takes a lot of time. Even with the ubiquitous and instantaneous connect-ability of the web, building a social network will take time. Unless you use some one of the following strategies for getting your social networking right, of course.
Be really interesting, all of the time If being interesting all the time sounds like a big task, it is. Be helpful, not annoying Be a familiar face. Ten types of social media complaints. The good news is that, through our many years of experience, we have successfully dealt with just about every type of customer complaint you can think of - and many more. Before preparing to tackle the wide array of topics, questions and issues that your customers will pose, it's important for the social media team to understand the different types of complaints and work out how to respond to each. I've highlighted 10 tough posts you might encounter and suggestions on how you can best handle them: The simple query/complaint"Hey brand X, I can't find where to upgrade my membership? "These can usually be answered using an FAQ or general knowledge of the company at hand. These are generally simple enough to solve on the spot; just be sure to follow up with the customer to make sure everything was sorted out to prevent an escalation.The rant"I'm sick of Brand X's excuse for customer service.
How to Monetize Social Media. Many business executives have not found sites such as Facebook, Twitter, YouTube, Myspace, and Linkedin useful in making money. Building genuine online relationships that are also good for the bottom line is not so easy. There is a lot of trial and error. But while monetizing social media is difficult it is not impossible. There are companies that are getting the word out about their brands using social media and are turning a profit. Take The New York Jets.
The NFL team launched their Ultimate Fan social game in September 2010, which was the first revenue generating Facebook app to be backed by a pro sports team. The application lets football fans do online what they would normally do at home and in stadiums—root for their favorite teams and players, predict game scores, and hold a virtual tailgate party with other fans from across the globe. The Jets also communicate regularly on Twitter. Like many companies, your social media efforts have started small and grew organically.
6 reasons to use Pearltrees. Pearltrees is the first and largest social curation community on the Internet. It’s a place to organize, discover and share all the cool content you find online. However, beyond this basic definition, a question remains: why would I want to use Pearltrees? Well, what I want to share with you are six major use cases (or reasons) we’ve identified as being most popular across our entire community of web curators. In addition, I’ll also share with you a couple of interesting ways in which I have put Pearltrees to use for myself. Hopefully, you’ll not only get value in learning how the community uses Pearltrees, but also be inspired to find even more clever and creative ways to use our software yourself.
(And if you do, we really hope you’ll share them with us. Just send a note to participation@pearltrees.com or @ message me on twitter: @owstarr) Here are the most popular general ways to use Pearltrees: 1. 3. Oliver Starr is the Chief Evangelist for Pearltrees.com. You’re The Social Media Marketing Team. Now What? You are not looking to hire a social media company. And you’re definitely not interested in reading about the 50+ questions we think you should ask if you were. Why? Because you ARE your company’s social media marketing team. Whether you fought for this role (are you insane??) Or your boss simply plopped you in the role, being the front person for your company’s social media success or failure can be a little daunting. Especially if you’re not sure where to start and your boss expected 10,000 new followers by yesterday.
If this sounds like you and if you’ve been appointed to the role of Social Media Marketing Team (because, really, why would that ever require more than one person?) 1. You’ve been put in charge of managing your company’s social media efforts. If you don’t know – ask. 2. What social media does is amplify your brand. 3. Before you take a step into social media, you want to put together your social media plan to help guide your course. 4. 5. 6.
15 Case Studies to Get Your Client On Board With Social Media. Jonathan Rick is a social media strategist in Arlington, VA. You can follow him on Twitter @jrick and read his blog at JonathanRick.com. In business, definitions are everywhere. They’re your first line of defense in mission statements, job descriptions, expense accounts, statements of work, accounting principles and the like. If you fail to define the parameters and jurisdiction of a tool or concept, you’ll be left with U.S. Supreme Court Justice Potter Stewart’s famous but ultimately vague application: "I know it when I see it. " Understandably, the plague of ambiguous definitions is why a plethora of pundits have sought to corner the elusive term “social media” within the scope of the dictionary. In order to sell the field that everyone is talking about, but on which few can illuminate, we first need to reframe the conversation.
In these contexts, “social media” refers not to platforms, but to what those applications enable: social interaction. Social Media: 3 Steps from 3 Great Companies. I recently attended a digital media conference in with several well-known brands and companies openly discussing their social solutions. As we talked through sessions, over coffees, dinners, and into the wee hours of the night, 3 viewpoints came up time and again.
We will call this “the social media 3-step:” Strategy, Enablement, Content . . . Cha Cha Cha! What I love about some of these conferences (and let’s face it, we have all been to bad ones), is that you can validate your thinking by hearing other great leaders. So I will get out of the way and let the folks from Bloomberg, Thomson Reuters, and Fizz tell their piece of the story. It all starts with strategy: People are still scratching their heads with how to handle social media. Enablement is part of your DNA: Thomson Reuters sees a similar need for their strategy. Content through effective storytelling: Word of Mouth Marketing agency Fizz believes that selling more things to more people comes down to storytelling.
Give social media giants your real name or say goodbye to your friends. Illustration by Cathy Wilcox. Read the full story here. GOOGLE and Facebook are trying to remove anonymity from the web by forcing people to sign up using their real names and banning those who use pseudonyms. But critics say that internet companies are not demanding real names to make the web a more civilised place, as the net giants say, but to exploit our information and mouse clicks for more money. Facebook has been known to ban people who use unconventional names such as Australian, Elmo Keep and, separately, US citizen Mark Zuckerberg, who has the same name as the site's chief executive. Now Google is doing the same with its rival to Facebook, Google+. Advertisement Gavin Smith, lecturer in sociology and social policy at the University of Sydney, said people may even have to start paying for privacy.
One such user is the Australian technology writer for ZDNet, Crikey and the ABC, Stilgherrian, who had his name legally changed to a mononym about 30 years ago.