The 4-Step Social Media Content Strategy. In a crowded online marketplace where smaller retailers are forced to vie against large ones, creating useful content is one way to garner consumer attention and trust.
This is especially true when it comes to attracting prospects in social media. At the recent Dreamforce 2012 conference, sponsored by Salesforce, Scott Monty, head of social media at Ford Motor Company, said, “Content is the currency of social.” What Monty was saying is that successful social media marketing involves creating content that engages consumers, stimulates dialogue, and evokes a response. Demystifying social media - McKinsey Quarterly - Marketing & Sales - Digital Marketing. Executives certainly know what social media is.
After all, if Facebook users constituted a country, it would be the world’s third largest, behind China and India. Executives can even claim to know what makes social media so potent: its ability to amplify word-of-mouth effects. Why Google Should Buy Pinterest. Should Google buy Pinterest?
It’s a question that matters to the world’s widely-used search engine. Especially when the other giant that is Facebook has acquired a visual platform like Instagram along with its users. Social Media News and Web Tips – Mashable – The Social Media Guide.