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The SEO benefits of using Pinterest. Last week I wrote about the growth of Pinterest and how it can be used by businesses in the construction industry . The article proved to be very popular so I decided to approach it from another angle and specifically look at the SEO benefits. If you decide to create an account and start using Pinterest, it’s also a good idea to add Pinterest buttons to your website (yes, ANOTHER button).

Since social signals are becoming increasingly important for ranking positions, encouraging your audience to pin and share your images/videos can only help increase your online visibility. To add these buttons to your site visit: 1. The main reason Pinterest has been making headlines over the last few weeks is because of the vast amounts of traffic it’s driving. Referral traffic report When marketing to architects, imagery is very important so product manufacturers can make use of this to showcase their products and different product applications. 2. 3. Using hashtags to categorise pins 4. 5. Niche Social Networks Deliver Big Results.

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Niche Social Networks Deliver Big Results

When small businesses contemplate a social media strategy, Facebook and Twitter get lots of attention. However, niche social networks and online communities offer additional opportunities for brands to connect with consumers in an environment that’s highly targeted and often less congested. Let’s look at how a different brands are using Instagram, Pinterest and Foodspotting to reach out to potential customers in novel ways. 1. Instagram: “Mod” Photos Take Center Stage Instagram is a photo-sharing app that makes it easy for anyone with an iPhone to snap a photo, apply a filter and share it with friends on Instagram and other networks, including Facebook, Twitter, Flickr and Tumblr. ModCloth, an online retailer of vintage and retro clothing from independent designers, joined Instagram this summer. 2. Facebook 3.0 May Be The Most Useful App On The iPhone Yet.

When Facebook launched the 2.0 version of its iPhone app in September of last year, it was a huge upgrade from its original app that launched with the App Store last July.

Facebook 3.0 May Be The Most Useful App On The iPhone Yet

And now it’s on the verge of launching the 3.0 version of the app, and having tested it today, we can safely say that it once again takes Facebook on the device to the next level. In fact, it may be the most useful app on the iPhone now, period. This new version simply improves upon the old one in just about every way imaginable. Not only does it have a wide range of new options and features, many of which we went over previously, but it’s actually faster. And the design is rather brilliant. Features Nowhere is this new look more evident than on the new Facebook home screen. The main screen that you were probably used to from the old app now resides in the upper left corner of the main screen, as the “News Feed.” The “Profile” area is the next button on the main screen. What’s Missing Overall. Sonar. 23 Brands Using Instagram And What They're Doing Right.

By Jason Keath at SocialFresh: The brilliance behind the Polaroid camera was instant gratification.

23 Brands Using Instagram And What They're Doing Right

No wonder Instagram has adopted the nostalgic camera tech as it’s logo inspiration. Instagram has indeed captured the childlike wonder of many iPhone users (yes we know, they NEED an android app). How many? Well, even though the 6 person company will be a year old in October 2011, they are on the verge of 10 million total users and have over 200 million photos uploaded so far.

That’s 15 photos uploaded per second. Is Instagram worthwhile for businesses? So the question is, can brands get real business value out of a photo sharing app that is not focused on link sharing or buying products or distributing specials to fans? Instagram For Business Best Practices I researched and followed these 23 brands for about a week, checking in to the app a few times a day for updates. Rule #1. Rule #2. Rule #3. Rule #4. Rule #5. Sign up now for more social fresh insights 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. SXSW 2012: Instagram’s Android app prototype makes appearance. Additionally, Systrom confirmed that Instagram has grown to over 27 million registered users, nearly double the 15 million announced back in December 2011.

SXSW 2012: Instagram’s Android app prototype makes appearance

He explained much of the enormous growth came from the launch of the iPhone 4S, followed by Apple highlighting the app as App of the Year. Speaking of SXSW, the star of the tech conference may be Highlight, a location-based social app. The Post’s Hayley Tsukayama reports: The South by Southwest Conference and Music Festival has kicked off in Austin, Tex., and the annual “Woodstock for geeks” comes with its normal dose of big, big buzz.

The app that’s been flagged as the one to watch this year is Highlight, an iOS-only app that hooks into users’ Facebook accounts to let them find others who’ve installed the app. Highlight runs in the background, but sends users’ push alerts when the app finds other users in their general area. Gowalla’s website now loads to a page that says, “”Thank you for going out with Gowalla. 10 Little Known Social Media Tools You Should Be Using. Editor's note: A version of this article previously appeared at

10 Little Known Social Media Tools You Should Be Using

Social media is everywhere. It's in our homes, places of worship, schools and, of course, our businesses. Everywhere you look, people are using social media and are talking about it. And it seems that every week a new type of social site pops up. And as the number of social networking sites grows, so does the number of services that are created to measure, track and monitor those services. To help you cut through the clutter, here are the 10 must-use social media tools that can not only help you make sense of your social media efforts but make them more effective. 1. With it, you can get a snapshot of your month-to-month content with the calendar feature. Who should use it and why: Any business owner who manages a multi-author website should give EditFlow a look. 2. 3. If you'd like to be an affiliate, you can use ArgyleSocial's white label brand and resell the social media platform to your clients. 4. 5. 6.

Tearin' Up My Heart Music Video. Why Pinterest is 2012's hottest website. Pinterest, the web-based "pinboard", which launched almost two years ago, barely got a mention until 6 months ago.

Why Pinterest is 2012's hottest website

Unique visitors to Pinterest grew 400% from September to December 2011Pinterest drives more visitors to third-party websites than Google+, YouTube and LinkedInIt's a visual social network that organizes by topic and lets you reshare with one click Editor's note: Pete Cashmore is founder and CEO of Mashable, a popular blog about tech news and digital culture. He writes regular columns about social media and tech for (CNN) -- Pinterest is the breakout social network of 2012, but even technology addicts could be excused for missing its rise to success. The web-based "pinboard," which launched almost two years ago, barely got a mention on Silicon Valley news sites until six months ago, when early adopters suddenly realized that a site with millions of monthly users had sprung up almost unnoticed by the tech press.

Pete Cashmore is the founder and CEO of Google Yourself: What Will You Find? « synapses. Google Yourself If you haven’t done so by now, do it.

Google Yourself: What Will You Find? « synapses

You will be surprised with what you find. We have all seen those witty ads before, “What happens in Vegas, stays on Facebook.” Which raises an interesting yet important question, how does the internet change how people perceive you? This is an exercise I like to do somewhat regularly. Can we change it? -Dan Like this: Like Loading... The Future of Social Media. At the beginning of the month I was asked to speak at a panel that discussed Social media, Social Networks and “What’s Coming Up Next”.

The Future of Social Media

In research for this discussion, I came up with a few insights on what I foresee coming up next in the world of social media. Here are my top 10 insights: 1) The physical and digital worlds will be more highly connected than ever before – already today we are able to run in the park and track our progress online while sharing it with our friends or track our weight loss, or even our ovulation (well, some of us, that is) with iPhone apps that connect to our Facebook and twitter profiles and enable us to keep track of our progress as well as share the data with our friends.

Robert Scoble had a brilliant presentation on this topic at the last TNW Conference in Amsterdam. You can see it here. 2) Facebook, Twitter and other major social networks will become increasingly what Fred Wilson coins “Social Dashboards”. Ali @ Watson Theater. The Sorting Hat Scene From Harry Potter. RotoloClass: Try me on and I will tell...   Free Hashtag Report.  Twitter Hashtag Tracking and Analytics. Ali @ Watson Theater.

Ali @ Watson Theater. Trust Agents: Chris Brogan and Julien Smith.

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On Social Media Becoming Social Business - David Armano. By David Armano | 12:15 PM July 5, 2011 For a clue to social media’s future, we need not look much further than Washington.

On Social Media Becoming Social Business - David Armano

On the one hand, you have “Weinergate,” former NY Senator Anthony Weiner’s Twitter fiasco, which was essentially user error. He failed to negotiate the thin line between digital communication and social communication, between private and public. On the other hand you have President Obama’s announcement that he will do his own Tweeting. I’m fairly confident that while Obama may be the one that hits the “Tweet” button, it’s highly unlikely that his tweets will go out into the wild without planning and, for the lack of a better word, design. These two events signal the shift that’s coming. Over the past several years, forward-thinking companies have begun to understand the value of monitoring conversations, so they have purchased software licenses from platforms like Radian 6.

NFL Will Allow Players to Tweet Inside the Pro Bowl. The NFL is going to allow players to tweet during the game from this Sunday's Pro Bowl.

NFL Will Allow Players to Tweet Inside the Pro Bowl

As first reported by CNBC's Darren Rovell, players will be allowed to tweet from a designated area on the sidelines. The NFL, often called the "No Fun League," famously disallowed in-game tweeting in July of 2009. The NFL later fined a player for tweeting from a training camp. Still, the league's position regarding social media has evolved over time. Of course, this is the NFL, so the sanctioned Pro Bowl tweets will have some caveats. The Pro Bowl is the NFL's all-star game — less of a game and more of a show — so it stands to reason that the league is willing to make changes to its official social media policy in this case. Still, we have to question the rationale of "designated computer stations.

" In any event, progress is progress. 10 Smart Enterprise Uses For Twitter - The BrainYard. From recruiting to keeping an eye on the competition, Twitter can help your company do certain jobs much better. Check out these 10 tips. 1 of 10 Call it a social network, microblogging platform, networking site--by any description, Twitter is home to a rapidly growing audience. About 200 million registered Twitter accounts exist today. Recent Pew Research Center polling showed that 13% of all American adults online use Twitter as of May, 2011, good for a five-point jump from the November, 2010 adoption rate (8%). All of this points to major potential for enterprises on Twitter. Twitter, perhaps more so than some other social sites, comes with certain guidelines--and we're not talking about the actual rules, like the 140-character limit per message. Another thing to remember is that Twitter, for the most part, is a conversation, a dialogue.

Even the most conservative, laissez-faire social media strategies should incorporate some element of listening. McDonald's Twitter Campaign Goes Horribly Wrong #McDStories. Social Media Tips for the New Year. 2011 was a big year for social media. The “Big Three,” Facebook, Twitter and LinkedIn got bigger. Hundreds, maybe thousands of other social networks flourished. One would be hard-pressed to make the case that social media is still just a fad. Instead, it’s become clear social media is here to stay. It has fundamentally changed the way we do business and the way we document our everyday lives. Google+ Business Pages Google+ is still in its infancy.

Include A Picture This is a pet peeve of mine. Post With Links If you don’t include a link with your tweets, updates and other posts, you’re missing an opportunity to drive traffic to your website and blog. Social Media Buttons Make it easy for people to find you on your social media sites. Include A Call To Action Don’t be shy about asking people to follow you, retweet your tweet or otherwise engage in your content.

Content Is King Content still rules social media sites. A Few Final Tips If you opened a social media account, use it. Connect: Cassia Brooks: A reminder to #rotoloclass... HOW TO: Implement a Social Media Business Strategy. Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at Over the past few months, we’ve talked about whether you should have a social media policy and what should be included in that policy. It only seems logical to discuss the next step in the process, which is what to consider when implementing a social media strategy in your workplace.

Just having a policy isn’t good enough — you need a plan to put it in place. Here are five areas to discuss when implementing a social media strategy. 1. Luis Ramos, CEO of The Network, reminds us that creating a social media strategy is a complex exercise because “it includes not only looking inside the organization to establish appropriate practices, usage policies and content parameters, but it also includes looking outside the organization to determine the proper degree of engagement.” A. 2. 3. This is a biggie. 4. 5. Conclusion.