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The SEO benefits of using Pinterest. Last week I wrote about the growth of Pinterest and how it can be used by businesses in the construction industry . The article proved to be very popular so I decided to approach it from another angle and specifically look at the SEO benefits. If you decide to create an account and start using Pinterest, it’s also a good idea to add Pinterest buttons to your website (yes, ANOTHER button).

Since social signals are becoming increasingly important for ranking positions, encouraging your audience to pin and share your images/videos can only help increase your online visibility. Niche Social Networks Deliver Big Results. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Niche Social Networks Deliver Big Results

When small businesses contemplate a social media strategy, Facebook and Twitter get lots of attention. However, niche social networks and online communities offer additional opportunities for brands to connect with consumers in an environment that’s highly targeted and often less congested. Facebook 3.0 May Be The Most Useful App On The iPhone Yet. When Facebook launched the 2.0 version of its iPhone app in September of last year, it was a huge upgrade from its original app that launched with the App Store last July.

Facebook 3.0 May Be The Most Useful App On The iPhone Yet

And now it’s on the verge of launching the 3.0 version of the app, and having tested it today, we can safely say that it once again takes Facebook on the device to the next level. In fact, it may be the most useful app on the iPhone now, period. This new version simply improves upon the old one in just about every way imaginable. Not only does it have a wide range of new options and features, many of which we went over previously, but it’s actually faster. And the design is rather brilliant.

Features. Sonar. 23 Brands Using Instagram And What They're Doing Right. By Jason Keath at SocialFresh: The brilliance behind the Polaroid camera was instant gratification.

23 Brands Using Instagram And What They're Doing Right

No wonder Instagram has adopted the nostalgic camera tech as it’s logo inspiration. Instagram has indeed captured the childlike wonder of many iPhone users (yes we know, they NEED an android app). SXSW 2012: Instagram’s Android app prototype makes appearance. Additionally, Systrom confirmed that Instagram has grown to over 27 million registered users, nearly double the 15 million announced back in December 2011.

SXSW 2012: Instagram’s Android app prototype makes appearance

He explained much of the enormous growth came from the launch of the iPhone 4S, followed by Apple highlighting the app as App of the Year. 10 Little Known Social Media Tools You Should Be Using. Editor's note: A version of this article previously appeared at

10 Little Known Social Media Tools You Should Be Using

Tearin' Up My Heart Music Video. Why Pinterest is 2012's hottest website. Pinterest, the web-based "pinboard", which launched almost two years ago, barely got a mention until 6 months ago.

Why Pinterest is 2012's hottest website

Unique visitors to Pinterest grew 400% from September to December 2011Pinterest drives more visitors to third-party websites than Google+, YouTube and LinkedInIt's a visual social network that organizes by topic and lets you reshare with one click Editor's note: Pete Cashmore is founder and CEO of Mashable, a popular blog about tech news and digital culture. Google Yourself: What Will You Find? « synapses. Google Yourself.

Google Yourself: What Will You Find? « synapses

The Future of Social Media. At the beginning of the month I was asked to speak at a panel that discussed Social media, Social Networks and “What’s Coming Up Next”.

The Future of Social Media

In research for this discussion, I came up with a few insights on what I foresee coming up next in the world of social media. Here are my top 10 insights: 1) The physical and digital worlds will be more highly connected than ever before – already today we are able to run in the park and track our progress online while sharing it with our friends or track our weight loss, or even our ovulation (well, some of us, that is) with iPhone apps that connect to our Facebook and twitter profiles and enable us to keep track of our progress as well as share the data with our friends.

Ali @ Watson Theater. The Sorting Hat Scene From Harry Potter. RotoloClass: Try me on and I will tell...   Free Hashtag Report.  Twitter Hashtag Tracking and Analytics. Ali @ Watson Theater. Ali @ Watson Theater. Trust Agents: Chris Brogan and Julien Smith.

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On Social Media Becoming Social Business - David Armano. By David Armano | 12:15 PM July 5, 2011.

On Social Media Becoming Social Business - David Armano

NFL Will Allow Players to Tweet Inside the Pro Bowl. The NFL is going to allow players to tweet during the game from this Sunday's Pro Bowl.

NFL Will Allow Players to Tweet Inside the Pro Bowl

As first reported by CNBC's Darren Rovell, players will be allowed to tweet from a designated area on the sidelines. The NFL, often called the "No Fun League," famously disallowed in-game tweeting in July of 2009. The NFL later fined a player for tweeting from a training camp. 10 Smart Enterprise Uses For Twitter - The BrainYard. From recruiting to keeping an eye on the competition, Twitter can help your company do certain jobs much better. Check out these 10 tips. 1 of 10 Call it a social network, microblogging platform, networking site--by any description, Twitter is home to a rapidly growing audience. About 200 million registered Twitter accounts exist today. McDonald's Twitter Campaign Goes Horribly Wrong #McDStories. A twitter campaign by McDonald's backfired when people started sharing the wrong kind of #McDStories (via @bored2tears). McDonald's kicked things off on Thursday with the hashtag #MeetTheFarmers, in a campaign meant to draw attention to the brand's guarantee of fresh produce.

Later in the day, however, the burger company used a dangerously vague hashtag: "When u make something w/ pride, people can taste it," McD potato supplier #McDstories People took this hashtag and started talking trash. Social Media Tips for the New Year. 2011 was a big year for social media. The “Big Three,” Facebook, Twitter and LinkedIn got bigger. Hundreds, maybe thousands of other social networks flourished.

Cassia Brooks: A reminder to #rotoloclass... HOW TO: Implement a Social Media Business Strategy. Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting.