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Communications and brand innovation conference Cannes Lions Festival of Creativity distributes highly coveted awards in press, design, cyber, film and mobile, among other categories.
When the video of the door that unlocks with Foursquare check-ins went viral, I decided to go see how it works--and whether I could get my own. It was tempting to whip out my phone, check in and walk right upstairs, announcing that I didn't know where I was--just that I was blindly following my MapQuest.
Hey Instagram fans —how would you like to view your world in Instagram filters?
The world's premier brand communications conference, Cannes Lions International Festival of Creativity, is well underway at its dazzling seaside location in the south of France.
Although the Cannes advertising festival was already in full swing by the time Sterling Draper Cooper Pryce opened its doors back in the 1960s, we've yet to see the boys from our favorite fictional ad agency sipping rose on the Carlton Terrace or leering at the leopard skin-clad mother-daughter prostitute combo.
At the Cannes Lions "festival of creativity" (advertising, and marketing) in France this week, Facebook and Twitter are jousting for the spotlight.
What would Don Draper think about the Cannes Lions Festival of Creativity ?
Back in 2002, when Matt Britton founded his agency Mr. Youth, as the name suggests, he intended on focusing on helping brands market to the increasingly important and ever-indefinable millennial generation; and that’s exactly what Mr. Youth has been doing over the past 10 years.
I recently had the privilege of presenting at the GDOL Digital Talkfest in Istanbul.
Happy Monday!
About the Author Tim Nudd is Senior Editor (Creative) for Adweek.
Students will travel to Cannes to study international social media June 5, 2012 By Wendy S.
Yes, we know a social media presence is an absolutely vital component of any successful marketing effort in United States, but how are other countries coming along with adopting the current trends in online media?
Worldwide social media use has now passed the billion-user milestone, and shows no signs of slowing down.
The birth of the micro-blogging service Twitter can be tracked back through Dorsey's life experience. Originally from St Louis, an early fascination for mass-transit and how cities function took Dorsey to New York, where he began programming real-time messaging systems for couriers, taxis, and emergency vehicles. Throughout this work, he witnessed thousands of workers in the field, constantly updating where they were and what they were doing, and came up with the idea for a site that could combine the broad reach of dispatch software, with the ease of instant messaging.