Twitter's Jack Dorsey Wins Media Person of the Year at Cannes Lions. Am. Ali @ MMA Mobile Smart Big Top. Am. Am. Foursquare Checkin Unlocks This Apartment Door, DIY Kits Coming Soon. When the video of the door that unlocks with Foursquare check-ins went viral, I decided to go see how it works--and whether I could get my own. It was tempting to whip out my phone, check in and walk right upstairs, announcing that I didn't know where I was--just that I was blindly following my MapQuest. Instead, I fired off a tweet ahead of time and was greeted by Nick Hall, a Brooklyn Web developer at Apartm.net who happens to have built this little piece of Foursquarey magic right up the street from me in Brooklyn. Hall and his brother Erin Sparling, also a Web developer, installed the Foursquare door a couple of months ago as a way to let their underlings neighborhood friends and allies enter the office.
He took me through the door system and the rest of his uber-wired stuff, which include a home-built touch-screen media system, improvised satellite T1 connection, and a coffee table made of an Apple X-serve. Here's how the door works. They built a homegrown touch-screen media server. Am. Home | Project Re: Brief by Google. Am. Ali @ Cannes Lions 2012. Am. Concept Design For 'Instagram Sunglasses', See The World In Filters. Am. Terra Poo Wifi. Change your mindset. What Steve Jobs says here is important. Ali @ Cannes Lions 2012. Twitter Dominates Day 2 of Cannes Lions [INFOGRAPHIC] The world's premier brand communications conference, Cannes Lions International Festival of Creativity, is well underway at its dazzling seaside location in the south of France. Perhaps due to the city's romantic charm, festival attendees have been checking in to the beach on Foursquare and documenting their morning croissants on Pinterest.
But most of the Cannes Lions chatter is happening on Twitter. SEE ALSO: Cannes Lions: Ideas, People and Companies With Big Buzz Based on this infographic created by SapientNitro, the event has earned more than 56,000 Twitter mentions in its first three days. And the official @Cannes_Lions account has nearly equal the number of followers. Understandably, the hottest topic among Cannes Lions online chatter is social media, following by entertainment. Check out Cannes Lions' list of award winners thus far, and follow Cannes Lions online as more winners are announced. Thumbnail image courtesy of Flickr, Tambako the Jaguar.
Am. Ali @ Cannes Lions 2012. Ali @ MMA Mobile Smart Big Top. Don Draper Drops In on Cannes Ad Fest | Special: Cannes 2012. Twitter Hopes Tweets Will Out-Roar Facebook at #CannesLions. At the Cannes Lions "festival of creativity" (advertising, and marketing) in France this week, Facebook and Twitter are jousting for the spotlight. With festival attendance at an all-time high, up from 9,000 delegates in 2011 to almost 11,000 this year, the exposure to marketers and creatives makes it well worth elbowing the rosé-imbibing crowds on the Croisette. Twitter, which has been promoting the #CannesLions hashtag on a special page, hoisted its newly spiffed up blue bird logo at the entrance to the Palais de Festivals welcoming attendees and none too subtly reminding them to keep tweeting. Cofounder Jack Dorsey, at Cannes for the first time, tweeted the photo at top.
He will receive the Cannes Lions “media person of the year” award (previously bestowed on Facebook's Mark Zuckerberg, Google's Eric Schmidt and Microsoft's Steve Ballmer), while Twitter CEO Dick Costolo is set to give the keynote on Wednesday. 1993 View of the Future by AT&T. Ali @ Cannes Lions 2012.
Yes We Can, Cannes. What would Don Draper think about the Cannes Lions Festival of Creativity? He probably would have been on the main stage, speaking to a packed room about advertising’s power to make emotional connections, perhaps drawing from the Kodak carrousel and poignant family memories. And he definitely would have been seen at The Gutter Bar until the wee hours of the morning. About 10,000 of the world’s most creative people in advertising, marketing and PR can relate to the intersection of inspirational content and great conversation: We are all packing our bags for this year’s festival, taking place June 17 to 24.
The Cannes Lions Festival was founded in 1954 by ad executives who believed that the 30-second film, the staple of advertising at the time, deserved the same recognition as feature films. Indeed, the festival’s roots are in storytelling and today’s multimedia and social platforms make storytelling all the more robust. Inspirational Content Cannes Also. Am. The Evolving Role of Social Media and Agencies. Back in 2002, when Matt Britton founded his agency Mr. Youth, as the name suggests, he intended on focusing on helping brands market to the increasingly important and ever-indefinable millennial generation; and that’s exactly what Mr. Youth has been doing over the past 10 years. But as the agency’s expertise in social further developed, so did the business model. Yesterday Mr.
Youth announced its rebranding as MRY. What motivated the decision to rebrand Mr. Can you explain MRY’s definition of brand advocacy? What is the role of a social media agency specifically? What do you think about brands that think they are the social experts when it comes to their brand message as opposed to letting an agency handle it? What about the still somewhat murky issue of ROI when it comes to social? Am. Am. The rise of Generation C…and what to do about it. InShare417 I recently had the privilege of presenting at the GDOL Digital Talkfest in Istanbul. The focus of the event was very much in line with my current work. GDOL tracks the new generation of consumers who do everything online and the impact they now have on popular culture, society and ultimately business.
I refer to this generation as Generation-C. Prior to my trip, I met with Capital Magazine for an in-depth interview. Here’s the full interview, unabridged…Sit back. 1-What is the formula of success in social media? There is a great myth that a winning formula exists for success in social media. Perhaps businesses should ask another question…what do successful customer relationships and experiences look like in social media? The formula for success in social media begins with first defining what success is and how it will be measured. To help, there are 5 Ways to develop a strategic social media presence 1. 2- Which companies are successful in social media in your opinion? Aliphalen. Social Media / Tapit swag before their forum at #CannesLions #NewhouseIDSM.
Coke Hug Me Machine. Ali @ Cannes Lions 2012. Advertising Has the Power to Change the World #CannesLions #NewhouseIDSM | Phalen at Cannes Lions. Happy Monday! (or it might be Tuesday by the time you read this.) As far as Mondays/Tuesdays go,this has been a pretty great one! We started off with a “how to cannes” guide, where we met creative director Fernanda Romano (@fefaromano). Then our day took off from there! I went to six sessions/events today, and I must say, I truly loved them all. Anyways, here is a list of what I went to today: 1. Instead of me writing a 15 hour long blog post, I’m going to attempt to summarize my takeaways from 1-3.
My takeaways from my first 3 sessions today all collaborate perfectly. Consumer –> Producer Persuade –> Recommend Purchase –> Exchange Static –> DynamicCommunication –> Experiences (all experiences with brands shape consumers/producers view of them) Media Buyer –> Experience Builder Price then explained how emerging technology can help transition us into the 21st century model by using technology to drive (2 way) conversation between the audience and the brand.
So how do you get there? 1. 6. Aliphalen. Am. Am. Ali @ The Nokia Gift Machine @ Microsoft Digital Lounge #MSACannes #CannesLions. Fernanda Romano @fefaromano with @NewhouseSU #NewhouseIDSM at. Am. Am. Ali @ Palais des Festivals et des Congrès. Am. Am. Beta) | Free Hashtag Report. HashTracking.com | Twitter Hashtag Tracking and Analytics. H_totheizzo : Walking the orange carpet... Am. Am. Am. Ali @ Greater Rochester International Airport (ROC) Cannes 2012: 'Adweek' and Leo Burnett Pick Favorites to Win Lions. The Cannes Lions festival has been moving away from its focus on TV spots in recent years. In 2012, for the first time in 25 years of forecasts, fewer than half the entries in Leo Burnett's Cannes Predictions Reel are traditional commercials. The rest? Music videos, Facebook apps, 3-D light shows, mobile-commerce technologies, annual-report designs. The TV spot still thrives, but many lively companions are jostling for Lions in France.
As part of our festival preview, Adweek took a close look at Burnett's predictions for 40 works to watch at Cannes, choosing 18 of our favorites. These campaigns and executions wowed consumers and should do the same for the 15 Cannes juries (led by 14 jury presidents, pictured at right). Burnett identified six trends and themes for 2012, which we are also using to group our selections: Customization, Theater of the Streets, Craft, Provocation, Future-Facing Techniques and Narrative Twists. Christinafieni. Phalen at Cannes Lions | Read about Ali's adventures, mishaps, experiences, and life lessons as she attends the 2012 Cannes Lions Festival in France.
Login. Am. S.I. Newhouse School of Public Communications : Read News. Social Media in the Middle East [Infographic] Yes, we know a social media presence is an absolutely vital component of any successful marketing effort in United States, but how are other countries coming along with adopting the current trends in online media? This next inforgraphic from, Middle Eastern online jobs giant, Bayt.com fills us in on how social media is doing in North Africa and the Middle East.
Things are looking a little different over there and a new poll sheds some light on where there’s room for improvement. According to the recent poll by Bayt, a majority (almost 47%) of people feel that social networking is not being used correctly by companies in their region. Despite the fact that more than half (51.1%) of corporations are using social, a huge majority (81.6%) believes it could be potentially damaging to the company’s reputation. Lama Ataya, CMO of Bayt.com comments on the results of the poll: “Social media is a dynamic force that is being manifested today in both the personal and professional realms. Service Twist: Social Startups Bring Travelers Together. Global Social Media: a Moving Target. Worldwide social media use has now passed the billion-user milestone, and shows no signs of slowing down. And increasingly, people are networking on the move. In the United States, both Twitter and Facebook have seen mobile use soar in the last year. But the trend is particularly pronounced in emerging markets, predicted to be big growth markets for both networks in the next few years.
The latest report by the International Telecommunications Union found a “huge divide” between broadband penetration in developed and developing countries. But this isn’t halting the rapid spread of social media. Instead, it means more people are relying on relatively inexpensive mobile devices to get connected. While fast broadband connections reach roughly 26 per cent of the population in developed countries, this drops to only 4.8 per cent in the developing world.
In countries such as Brazil and India, cost and patchy broadband coverage are the main reasons for the mobile preference. Connect: Authored by: Login. Twitter's Dorsey named Cannes Lions Media Person of 2012. The birth of the micro-blogging service Twitter can be tracked back through Dorsey's life experience. Originally from St Louis, an early fascination for mass-transit and how cities function took Dorsey to New York, where he began programming real-time messaging systems for couriers, taxis, and emergency vehicles. Throughout this work, he witnessed thousands of workers in the field, constantly updating where they were and what they were doing, and came up with the idea for a site that could combine the broad reach of dispatch software, with the ease of instant messaging. Within a short period, he had built a simple site, Twitter, where users could instantly post short messages of 140 characters or less, known as "Tweets. " On 21 March 2006, Dorsey posted the world's first Tweet: "Just setting up my twttr.
" Since then, Twitter has become a communication platform with more than 140 million active users around the world, including 10 million in the UK. What Is The Symbolic Meaning Of House Warming Gifts And Traditions From Around The World. What Is Dancing With Handcuffs & The International Geography of Trust In Social Networks? #video. Media Measurement: Social Media Trends by Country and Age. The Top Twitter Countries and Cities (Part 2) By Mark Evans - Friday, January 22nd, 2010 at 7:30 am ShareThis After we published our latest Twitter report last week about the countries and cities around the world that had the most Twitters users, we received a steady stream of comments, e-mails and tweets from people asking for more information.
As a result, we went back into the database to create longer lists for countries and cities. Here’s the list of countries based on total number of tweets between Oct. 16 and Dec. 16, 2009. It takes into account 13 million accounts that were active during that period. Trending Social Media: Twitter Chooses German Headquarters. Top 20 Most Popular German Websites. What are the most popular websites in Germany? I have compiled a list of top 20 best Germany websites according to Alexa rank, Quantcast traffic statistics and users’ reviews.
These German sites are sorted into 8 categories including search engines, social networking sites, news & portal, online shopping, Internet & computer, videos & photos, blogging platforms, and reference & knowledge for your browsing convenience. If you like this post, please consider to leave a comment or share it via the social bookmarking buttons above. Search Engines 1. Google.de: Google.com in Germany. 2. Social Networking 3. 4. 5. News & Portal 6. 7. 8. 9. 10. Online Shopping 11. 12. Internet & Computer 13. 14. 15. Videos & Photos 16. Blogging Websites: 17. 18. Reference & Knowledge. Most Wired Countries In The World: Canada To Lose Top Social Media Spot This Year, eMarketer Says. TORONTO - Unless an unexpected flood of new users finally decide to join Facebook or learn to tweet, Canada may soon lose its social media crown.
Last year, Canada had the most social networking users in the world on a per capita basis, according to research firm eMarketer. About 47.4 per cent of Canadians were using social media at least once a month in 2011, compared to 47.2 per cent of Americans, 42.4 per cent of South Koreans and 40.2 per cent of Australians. Worldwide, social network users represented about 17.3 per cent of the global population. But social media is expected to grow a little faster in the U.S. in 2012, which would push Canada down into second place on the list. Not much new user growth is expected for social networking in Canada in the years ahead. There were an estimated 16.1 million social networking users in Canada last year, of which 15.4 million were on Facebook, according to eMarketer.
Loading Slideshow World's Top Countries For Social Media - 201210. International. Worldwide Social Media Usage Trends in 2012. There's absolutely no doubt that social networks continue to play an increasingly important part in many people's lives. EMarketer predicts there will be a massive 1.43 billion social network users in 2012, representing a 19.2 percent increase over 2011 figures. At some point we're bound to reach a social media saturation point, but it doesn't look like that point will arrive any time soon. Social media usage varies from place to place and from one demographic to the next. A Pew Internet survey found that 65 percent of Internet users in the U.S. used social networking sites, up from 61 percent the previous year.
Sixty-one percent of adults under 30 reported that they used a social networking site at least once on a typical day while daily usage among Internet users aged between 50-64 rose sharply, from 20 percent in 2010 to 32 percent last year. Alongside personal usage, more businesses are taking advantage of the benefits social media sites can offer. Facebook: "The Social Network" Social Media isn’t Magic – It’s about Staying Human on the Internet. Facebook's Global Ambitions Lure Advertisers. Christina Fieni: our tweets were featured o...
Newhouse International Digital and Social Media Study Abroad syllabus. #NewhouseIDSM @Cannes_Lions bound! @h_totheizzo @nicktoneytwe. Cannes Lions International Festival of Creativity. GlobalEDGE: Your source for Global Business Knowledge.