Infographics are all the rage at the moment, particularly with the rise in popularity of sites like Pinterest where visuals and images of statistics are being shared. Infographics are visual representation of data with small, relevant and clearly displayed nuggets of information. But infographics are not just useful to consume, they are also useful to produce for your business.
by Jason Keath on Feb 08, 2013 As Pinterest continues to grow, and looks to bring on more funding , more and more businesses are considering jumping in to the scrapbooking deep end.
In just eight short years, 46% of the U.S. workforce will be comprised of millennials. Whether you're frightened or excited by the prospect, the fact remains that young adults born between 1976 and 2001 will be running this country. UNC's Kenan-Flagler Business School and the YEC have teamed up to compile research and create this infographic, which details the who, how and why of managing millennials.
Every web publisher — and especially content marketer — yearns for an engaged and loyal audience. But with the sheer volume of noise, clutter and — well, content — online it can be hard to figure out how to reach people and keep them coming back for more. The content marketing agency BlueGlass knows a lot about how to do this well. They've run successful campaigns for clients including eBay , Conde Nast and Greatist . Now BlueGlass is ready to share some of its secrets with Mashable readers.
Although the Cannes Lions Festival revolves mostly around brand innovation, there's always room for some good, old-fashioned entertainment — especially in a location as coveted as the south of France. Korean band 2NE1 entertained the crowd and the Twittersphere with its unique pop/hip-hop beats. The performance of their hit song "Can't Nobody" launched the "2NE1" keyword to the top of Cannes social buzz, where it earned nearly 3,000 mentions. SEE ALSO: Twitter’s Jack Dorsey Wins Media Person of the Year at Cannes Lions Attendees snapped pics of the band, as well as photo ops of celebrities like Jon Hamm and indie band OK Go. All the shutter activity contributed to 4,043 Instagram photos surrounding the event, which still has two days to go.
The Cannes Lions International Festival of Creativity wrapped up in the south of France on Saturday, but people continue talking about the event's hot awards and high-profile guests. Cruising into the top spot was Selena Gomez, who attended the conference to speak on a panel called "Millennials and the Future of Creativity." According to the infographic, created by SapientNitro , the actress and singer tweeted about her participation, earning over 2,600 additional tweets and conversations on Twitter alone. The seminar itself topped 3,863 mentions all together. SEE ALSO: Korean Band 2NE1 Dominates Social at Cannes Lions [INFOGRAPHIC]
The world's premier brand communications conference, Cannes Lions International Festival of Creativity, is well underway at its dazzling seaside location in the south of France. Perhaps due to the city's romantic charm, festival attendees have been checking in to the beach on Foursquare and documenting their morning croissants on Pinterest . But most of the Cannes Lions chatter is happening on Twitter. SEE ALSO: Cannes Lions: Ideas, People and Companies With Big Buzz Based on this infographic created by SapientNitro , the event has earned more than 56,000 Twitter mentions in its first three days. And the official @Cannes_Lions account has nearly equal the number of followers.
As the web's capacity for pageviews increases, marketers are becoming less interested in reaching as many people as possible, and more interested in reaching the right people. According to Deanna Brown, the CEO of Federated Media, that's why context is so important — the ability serve high volumes of advertising continues to expand, but the real value for a brand is to surround its message with the right context so that it reaches the most influential people among customers. Yet, while most marketers agree that reaching influencers is important, they question how to measure influence and how to determine the most influential people online in the first place. Are you influential if you reach a massive number of followers? Or is it more about reaching small groups of highly targeted individuals? The infographic below, from influence marketing firm Crowdtap , sheds some light on the current predominant thinking regarding how to reach influencers.
So you're new to this whole social media thing. Maybe you're savvy enough to know your Facebook from your Twitter , your Pinterest from your Spotify . But what about Tagged ? Xing? Futubra? Where do they fit into the social media ecosystem?
Kirstin Swagman Apr 4, 2012 Research shows that nearly 75 percent of companies check out potential candidates on social networks. And they're not just digging for dirt.
Last we saw Don Draper, he was announcing his engagement to that toothy Québécoise, Megan Calvet. A collective cry of "Really, Don? Your secretary ?" erupted from the 21st-century viewing audience, as if we were Faye Miller herself on the other end of the telephone line when he made the call to tell her they were dunzo. Don's choice of a mate wasn't exactly a vote of confidence for the newfangled '60s Career Woman, and somewhere a glass ceiling sighed.
"Before PowerPoint, you had to go find a designer to create a custom presentation," says Stew Langille. "Even though everyone hates PowerPoint now, it was really helpful when it first came out." Now Langille’s startup, Visual.ly, is attempting to do for infographics what Microsoft did for presentations. Today, the company launched a new platform to allow virtually anyone to create data visualizations. By tapping into data APIs--from Facebook Insights, Twitter, Data.gov, and so forth--Visual.ly enables users to plug predetermined datasets into premade designs, offering a stable of templates and themes that will continue to grow thanks to the startup’s in-house team and community of roughly 4,000 freelance designers. "We hear a huge influx of people saying, 'How can I get someone to help me create an infographic or a dashboard or an interactive visualization?'"
More than 66% of adults are connected to one or more social media platforms, but who exactly are these people? The infographic below, created by Online MBA, breaks down the demographics, including education level, income, age and gender of social media users, along with other miscellaneous facts. Some sites’ users are more demographically alike than others. One thing is the same for most social sites — college students, or those who have completed some college, represent the majority on social media sites like Facebook, Twitter, Pinterest, Digg and Reddit. Among Facebook users, 57% have completed some college, and 24% have earned a bachelor’s or master’s degree.