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http://hbr.org/2013/05/why-the-lean-start-up-changes-everything/ar/1?goback=%2Egde_1573967_member_235464376 Photography: Courtesy of the artist and the Wallace Trust Artwork: Sara Hughes, Download, 2005, acrylic on linen, 1.5 m x 1.5 m, Wallace Trust Collection Launching a new enterprise—whether it’s a tech start-up, a small business, or an initiative within a large corporation—has always been a hit-or-miss proposition. According to the decades-old formula, you write a business plan, pitch it to investors, assemble a team, introduce a product, and start selling as hard as you can. And somewhere in this sequence of events, you’ll probably suffer a fatal setback. The odds are not with you: As new research by Harvard Business School’s Shikhar Ghosh shows, 75% of all start-ups fail.

Why the Lean Start-Up Changes Everything

Perchè postare meno e aggiornare di più è la via del successo per un blog | Dario Vignali

http://www.dariovignali.net/postare-meno/ In questo articolo vi spiegherò che cosa intendo per Vintage SEO e come questa tecnica possa riportar in vita i vostri vecchi contenuti rendendoli incredibilmente attraenti agli occhi di Google e degli altri motori di ricerca. Non ho mai avuto una grande passione per il SEO, e anche se è sicuramente un argomento affascinante, credo che chi si occupa di SEO per professione abbia una strana mentalità, piuttosto simile a quella di un matematico. Di certo non una persona creativa . Bene, ora che sono riuscito ad attirare su di me l’odio di tutti i lettori SEO-addicted, faccio marcia indietro affermando che il SEO è importantissimo, e non ci si può definire blogger competenti senza avere un’idea completa di questa materia .
ALEXANDER OSTERWALDER: The Customer Development Methodology by Steve Blank and The Lean Start-up principles by Eric Ries teach you how to pivot your business model when it doesn’t get any market traction. In this post I’ll offer you several ways to improve your business model design even when it already has market traction. A better business model design can make a multi-billion dollar difference even for a successful product.

Part I: A Multi-Billion Dollar Difference - The Accelerators

http://blogs.wsj.com/accelerators/2013/01/02/part-i-improve-your-business-model-design/
http://www.gruenderszene.de/marketing/conversionrate-steigern-onlineshops

7 Techniken zur Steigerung der Conversionrate bei Onlineshops

Gerade für E-Commerce-Startups: Mit diesen sieben Techniken zur Steigerung der Conversionrate werden mehr Interessenten zu Käufern gemacht. Im Bereich E-Commerce geht es vor allen Dingen um eines: Besucher auf die eigene Webseite zu locken und diese zum Kauf zu animieren. Denn was nützt der beste Online-Shop, wenn über diesen keine Umsätze generiert werden? Die Umwandlung eines Interessenten in einen Kunden bezeichnet man dabei als Konversion. Mit den folgenden Techniken und der richtigen Verwendung lässt sich die Conversionrate maßgeblich steigern. 1.
So you have a successful startup and you’re poised for expansion for 2013. What can possibly go wrong? Lots, according to Jennifer Vessels of Next Step . Read on to discover the potential pitfalls of your masterplan – and how to take over the world successfully. You’re welcome. “International markets are strewn with the carcasses of global adventurers”

Beware the 5 reasons companies fail at internationalisation

http://venturevillage.eu/international-expansion-fail

10 Ways to Boost Sales on Your Ecommerce Website

It's fairly simple now to become an online entrepreneur, thanks to technology and social media. Making a profit, on the other hand, is not always simple. There are small details that could greatly affect how your business thrives on the Internet — you can't just put up an ecommerce portal and expect customers to come rolling in. Building the smartest (and most successful) business website requires a lot of consideration. Online retailers must balance web design and development with marketing practices to successfully drive sales. http://mashable.com/2012/06/05/boost-sales-website/#672435-Looks-Are-Everything
The path of entrepreneurship isn’t smooth. Here are five tips to survive the start-up roller coaster. shuttterstock 130 in Share Connect with Evernote: http://www.inc.com/shazi-visram/5-tips-to-surviving-a-start-up.html

5 Tips to Surviving a Start-up

Exciting times at Google — not only have they just released Google+ to the public, but they’ve now added Google+ Business Pages . So how can you, as an internet entrepreneur, take advantage of this new internet resource… and should you? Before you rush to set up a page, it may help to take a look at the pros and cons… Comparing Facebook Pages with Google+ Business Pages http://thesocialmediaguide.com/social_media/google-plus-business-pages-guide

Guide to Google+ Business Pages - The Social Media Guide

http://blog.web100.com.ua/2012/02/08/community-vs-social-network/

munity vs. Social Network

Since 2008, “social media” has become a heavily-used buzz word in the corporate world. The question is “what is social media?” Many seem to equate social media to Facebook-liked social networking sites; others seem to think that they are blogs, the Twitter family of applications for micro-blogging, Flickr, YouTube, or similar type of content sharing Web 2.0 applications. Yet, answers to this question may still range from social collaboration sites (like Wikipedia, Delicious, or Digg) to online communities (like those we host for our enterprise clients or Yahoo! Answer). Well, they are all correct to some extent, and these are functional classifications of social media.
formazione

Quante aziende italiane usano i social network in modo strategico? Dati ancora non ce ne sono, ma sono senza dubbio una piccola minoranza. E quante potrebbero trarre vantaggio dal farlo? La risposta è facile: quasi tutte. http://thebizloft.com/social-media-manager-dipendent-freelance/#.UVDi-NF-P0M

Social media specialist. Dipendente, agenzia, o fai-da-te? | The Biz Loft

Quello che internet ci nasconde

Eli Pariser, The Observer, Gran Bretagna I motori di ricerca e i social network ci conoscono sempre meglio. Grazie alle tracce che lasciamo in rete, sanno cosa ci piace. E selezionano i risultati, scegliendo solo i più adatti a noi.