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Mobile consumers hate to be interrupted, so make sure your marketing adds value to their lives, says Tim Leake of Hyper Island Editor’s note: “Mobile Matters” is our ongoing series where advertising industry leaders sound off on the top issues, challenges, and opportunities in the fast-moving world of mobile marketing. In this week’s edition of “Mobile Matters” we hear from Tim Leake, Innovation & Partnership Director at Hyper Island , which works with major brands, agencies, and marketers to help them better understand how technology is changing consumer behavior and the marketplace.
Mid-sized businesses have a unique challenge: they need cost-efficient ways to grow, and they have sophisticated needs. What if you could grow your business with a team of highly specialized PPC experts without adding overhead? We don’t talk a lot about what we do around here, but Trada has grown and changed and has built a large community of successful advertisers, so we want to take the time to share a customer story.
Sometimes you don’t need much for big results. Sometimes it only takes 10 minutes. And sometimes it’s so easy even a baby could do it. Here are the results of a little A/B test we conducted last year. We managed to increase our landing page conversion rate from a good 19% to a great 39%.
PayPal Express Checkout is Making Mobile Payments Easier for Retailers March 7, 2013 There is no doubt smartphone and tablet shopping is thriving. If you are skeptical, just look at the trends from 2012. Sales from smartphones, tablets, and other mobile devices grew 81% in 2012 , accounting for 11% of total e-commerce sales. Keep Reading »
Browsing articles in " SEO Blog " We’re just wrapping up the 2nd month of this year and, already, we’re seeing the rise and fall of many trends on the World Wide Web. No, it’s not the Harlem Shake that’s gotten everyone on craze mode. I’m talking about the onslaught of new trends in SEO that are both promising and terrifying. Promising because they’ll surely bring down unsuspecting spammers, and terrifying because what if those “unsuspecting” people include us?
Globe Runner SEO Year in Review Before we look ahead to the New Year, we felt it appropriate to spend a moment and review some of the successes of 2012. A banner year in many respects, some of the largest changes came internally, where three of our own were promoted to new positions, with the advancement of Cody Sharp to SEO Team Lead, Felipe Rocha to Lead Developer, and Damon Gochneaur to Director of Marketing. With strong leadership in place, Globe Runner added some core team members in Andy Odom, Account Strategist, Claire Parker, Communications Specialist, and Cameron Fergus, Web Developer. While growing our team and client list, we were also proud to maintain a key position in the industry, with our CEO, Eric McGehearty, being re-elected to the DFWSEM Board of Directors as Vice President of Sponsorship.
Supporting and giving time and money to Nonprofit organizations is a wonderful privilege for both Individuals and Companies alike. Google Giving , Salesforce Foundation , Vertical Response , and other companies are changing the world by giving nonprofits the ability to build awareness and increasing volunteering and funding. Furthermore, with all that these companies are giving back to society, they are also looking for ways to get tax breaks, especially at the local level. According to a recent article by CNBC entitled “ Twitter May Get Tax Break for Giving Away Promoted Tweets “, writer by Cadie Thompson states: “Twitter, along with other tech companies in San Francisco, may receive local tax breaks for agreeing to give “charitable contributions” that in Twitter’s case includes giving away promoted tweets to local organizations and volunteering.”
For those who don’t know, Google offers “ Dynamic Search Ads ” as a way to generate additional targeted traffic for paid search campaigns. When a paid search marketer sets up a dynamic search campaign, AdWords will crawl the site in question and then serve up relevant ads based upon the spidered content. The headline for these ads is dynamically generated by Google, though the two description lines in the ad are controlled by the paid search manager.
posted by Andy Taylor | March 26, 2013 | 5 comments The accuracy and specificity of paid search keyword and landing page performance can provide valuable insights into your SEO program. posted by George Michie | March 22, 2013 | 6 comments I applaud eBay for applying the scientific method to their marketing efforts and encourage others to do so as well. We can all raise our game by testing assumptions. How do you know what the “secret formula” is for your social media audience?
Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics?
#SMXLondon SEO & Social Media Power Tools So this is my second presentation at SMX London on “SEO & Social Media Power tools”. As soon as I started to write what i wanted to do for this presentation it made me think of super powers, so i spent a number of hours of unneeded time on developing my first slide:
Position: Telemarketing Account Manager Salary: £16,000 basic plus commission Location: North Harbour, Portsmouth Website: www.red-wasp.co.uk
The Landing Page Optimization Process [Infographic] Landing page optimization is all about making your pages perform better by hypothesizing how the context of use could be improved with regard to how your visitors are experiencing your landing page. Learn about the process with a case study infographic. 5 Big Brand Landing Page Examples [with Critiques] How do the big brands stack up when it comes to having a great landing page? In this post, we critique 6 recognizable brands, provide conversion and A/B testing insights.
There was an interesting question on the forum the other day: What’s the best structure for a product listing ads (PLA) campaign? And what’s the best way to get started? As it turns out, a state of the art PLA campaign structure is very powerful, but actually not that hard to set up. All you need is the AdWords Editor, a spreadsheet, and a simple step by step process. But let’s start at the beginning…