The Strategic Pyramid. What’s the difference between a mission and a vision? How’s a purpose different from a goal? Does the corporate mission last forever, or does it change over time? If you’re confused about any or all of these, it’s not your fault. For two decades, business leaders have tossed these terms around with reckless abandon, while experts have defined them in ways that seem to contradict one other. Here’s a simple model that puts the major concepts of the last 20 years into a clearly defined hierarchy. The next time you address the top-level drivers behind your business or brand, download the slide below to get your team on the same page.
Notice in the pyramid that mission and vision are on the same level. That’s it. Image credit: wikipedia.com.
Corporate. CSR. Starbucks. Algorithms | Business by numbers | Economist.com. Handicapping the Best Countries for Business. If you are an executive of a multinational looking for geographies in which to expand your markets, operations, and investments, is China more attractive than India? South Africa better than Mexico? Does Russia have more promise than the United States? The answer you devise can be crucial to your company's future. The good news is that in today's hypercompetitive global economy, certain countries offer distinctive advantages to help your business but you need to choose wisely. Understanding the competitive dynamics of the world's top ten countries is the basis of a new book from Harvard Business School professor Richard H.
K. Vietor undertakes a country-by-country examination of the unique social, cultural, political, and historical forces driving Japan, Singapore, China, India, Mexico, South Africa, Saudi Arabia, Russia, Europe (especially Italy), and the United States. Sean Silverthorne: Why should government strategy matter to business people? A: Yes. Q: What are you working on now? Interbrand Report: The World's Most Valuable Brands. Turns out that during the downturn, Coke still has plenty of fizz. According to a new report from Interbrand, a global consulting firm, Coca-Cola is the world's most valuable brand.
Coke is worth $68.7 billion in brand value, which is a 3% rise from a year ago. Interbrand calculates this dollar total as the net present value of earnings the brand is expected to generate in the future. The report cites the company's aggressiveness during the recession as the main driver of its top ranking: Coca-Cola launched 700 products worldwide in 2008 alone. Coke has held the top spot in the Interbrand rankings for each of the past nine years. What's perhaps even more telling than the actual rankings are the year-over-year changes. No brand fell farther than UBS, the Swiss bank that lost more than $17 billion in 2008 and became known as an alleged haven for American tax cheats. Outside the financial-services sector, Harley has taken a hit.
The Culture Of Collaboration. COMPETITION: An in-depth look. We've compiled the techniques and tales of great competitors—people, organizations, and even communities—and learned how they got ahead. How do you measure up? To Help You Compete CEO Guide to Technology What every CEO needs to know about the latest tech trends and developments The Future of Outsourcing How it's transforming whole industries and changing the way we work The Welch Way Jack & Suzy Welch's answers to readers' questions about business, managing, and careers Playbooks: Best Practice Ideas and Advice Real-world advice from tested veterans on marketing, management, and a host of other business topics Best Places for Entrepreneurs BusinessWeek.com takes a look at town actively recruiting entrepreneurs, cities that are remaking themselves, and Americans setting up shop abroad Joe Torre On Winning Don't be afraid to fail, encourage your talent, and use your heart.
Poll: How Competitive Are You? See what 2500 managers and executives said about their companies. Personal Best Don't Get Mad. Your Business Model: More Than a Pitch. 220-year-old leadership tool still very effective | IT Leadership | TechRepublic.com. Ideas At Work : Strategy. The year of the CFO. CFO v HR | The World in 2009 | Economist.com. You Can't Buy Time.
Top Management Team Survey. Management by Missions. In 2002, IESE Prof. Pablo Cardona and the managing partner of Efficiency Coaching Carlos Rey began research in search of ideas and solutions focused upon molding "organizations focused on the mission". Their paper entitled "Management by Missions: Initial Success Stories," written in collaboration with various companies including Sony and T-Systems, has resulted in a new management method: Management by Missions (MbM). Ever since the military term "strategy" entered the business world lexicon, considerable attention has been paid to different methods of deployment and implementation.
The MbM is unique in how it defines the word 'mission'. The authors claim "Some companies define themselves in terms of 'position': to be the best. This would be the first mistake to avoid. " The study goes on to say that, in practice, the most common approach is to consider the needs of the company's various stakeholders. The next step is deployment. The Role of the Leader More information at IESE Insight. Fast Company Magazine | Fast 50 2006 - Part II.
An interview with Nikos Mourkogiannis. World Economic Forum - Arab Business Council. Dead Sea, Jordan 21-23 October 2011Special Meeting on Economic Growth and Job Creation in the Arab World Recent shifts in the Arab world coupled with an economic contraction at the global level have created a new urgency for decision-makers across the region: the need to address the fundamental conditions required to revive growth and support human development. Now more than ever, it is critical to match employment, entrepreneurship and education prospects with the aspirations of young populations.
This has clearly become a key in the decisions taken by government, industry and civil society in the Arab world. To respond to these apparent and urgent imperatives, the World Economic Forum will convene a “Special Meeting on Economic Growth and Job Creation in the Arab World” at the Dead Sea, Jordan. The Special Meeting ended with a call for action and radical change in the region’s mindset. H.M. President Asif Ali Zardari of Pakistan spoke at a plenary session at the close of the first day.