How Closed-Loop Marketing Works. This article is an adapted excerpt from our free ebook, An Introduction to Closed-Loop Marketing .
To learn more about how to use closed-loop reporting to improve your marketing, download the complete ebook here . “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Almost a century after John Wanamaker spoke those words, most online marketers can still feel his pain. The irony is, today, marketers have the technology they need to “close the loop” between marketing and revenue, but few are actually taking advantage of it. Closed-loop marketing is marketing that relies on data and insights from closed-loop reporting.
The Top 4 Sales Enablement Trends for 2015. 11 Feb The Top 4 Sales Enablement Trends for 2015 Sales enablement is a powerful activity that is receiving more and more attention as companies strive to increase their revenue, and to do so at a faster pace.
Nevertheless, there has been hesitation over whether this sales phenomenon is a hype bubble or a growth market. Data from SiriusDecisions points to a 63% increase in spending in this area. Plus, the four B2B selling trends I highlight below point to 2015 being the year of sales enablement. A selection of Progressive Web Apps.
Sales. Customer Care. Returns. Finance. Bitcoin. Mobile. Customer Journey.