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Conseil : Pour indiquer OU, ajoutez le signe plus (tennis + squash). Conseil : Pour comparer des éléments, ajoutez une virgule (tennis, squash). Conseil : Pour indiquer une expression exacte, ajoutez des guillemets ("tennis de table"). Conseil: Pour exclure des termes, utilisez le signe moins (wimbledon - tennis).

Insights for Search

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Consumers don't expect brands to be flawless. In fact, consumers will embrace brands that are FLAWSOME*: brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome. Brands that show some empathy, generosity, humility, flexibility, maturity, humor, and (dare we say it) some character and humanity. Two key drivers are fueling the FLAWSOME trend:

s May 2011 Trend Briefing covering THE F-FACTOR

http://www.trendwatching.com/briefing/
People are falling hard for Instagram , the insanely popular, free, photo sharing iPhone app. Trendsetting fashion bloggers, tech-savvy celebs and forward-thinking brands are wooing this artsy, social media-infused mobile app. This user-friendly smartphone app is appealing because it helps people transform simple iPhone photos into fancier, shareable photos in just a few clicks. Instagram filters help even the most amateur iPhone photographers turn their snapshots into art that they can then share with their friends on their personal blogs and their favorite social networks. Instagram users can find other users to follow using the app to browse via most popular or keyword search.

Fashion, Social Media + Mobile Marketing Blog » 18 Brilliant Retail Brands Using Instagram

http://fashionablymarketing.me/2011/04/instagram-fashion-beauty-lifestyle-brands/

12 Tools to Help You Rule by Guy Kawasaki - Verizon | Forums and Blogs - Verizon Community

Guest blog from Guy Kawasaki, co-founder of Alltop ( http://alltop.com/ ) and managing director of Garage Technology Ventures . 12 Tools to Help You Rule by Guy Kawasaki Though I am a venture capitalist, I’ve never sought venture capital funding for my own company because I’d don’t want to deal with outside investors. http://forums.verizon.com/t5/Verizon-Small-Biz-Blog/12-Tools-to-Help-You-Rule-by-Guy-Kawasaki/ba-p/193045

101 Social Media Tools for Social Media Marketing and More

Credit: fredcavazza via Flickr It doesn’t make sense to jump in and use all new social media tools that come along just because everyone else is or because you think they’re “cool.” No one can really afford to be that unproductive with their time (or if they can, that alone speaks volumes). At Social Implications, we’re big advocates of cutting through the noise by narrowing down the social media tools you use to the ones best suited for your target market or audience. That said, you can’t choose the best social media tools for your business (or even personal networking) unless you know what’s out there. With that in mind we’ve put together a list of 101 social media tools you should know about. http://socialimplications.com/101-social-media-tools-for-social-media-marketing-and-more/
http://socialmediatoday.com/SMC/189800

10 More Online Tools Every PR Pro Should Master (Part Two) | Social Media Today

A couple of weeks ago I compiled a list of 10 social media tools I believe every PR pro should master by the end of 2010. Live Twitter chats are gaining in popularity everyday as it allows for a condensed period of conversation which can be moderated / led, achieving the best results for participants and organizers. Most PR people will have to take part in one of these conversations at some point and one of the better tools is TweetChat which allows you to follow a subject / hashtag and and makes taking part in a live chat really simple.

10 Emerging Social Platforms and How Businesses Can Use Them

http://mashable.com/2010/09/09/emerging-social-business-platforms/ Some of the most innovative brands have already begun to experiment with lesser known social platforms that cater to targeted audiences and test the waters of new advertising models. Many of these campaigns are pure trial-and-error efforts, and there certainly aren’t any one-size-fits-all solutions out there. At the Social Marketers Summit in Prague today, I spoke on 10 of the most intriguing, but lesser known, location-based, Q&A, press and microblogging social platforms out there and how more businesses can start using them. The PowerPoint presentation is embedded below, and the following information expands upon it, acting as a guide to how businesses can get their hands dirty with these platforms.

25 Selected Social Media Sites to Benefit Your Business

The power of social media is not hidden from any one. Companies are investing millions of their advertising budget, on these sites, just to achieve their objective. The objective varies from the product and process with respect to each company. http://www.bestdesigntuts.com/25-selected-social-media-sites-to-benefit-your-business/
http://www.edelmandigital.com/2010/05/03/tools-and-techniques-to-manage-your-online-reputation/ When it comes to driving positive brand awareness, it takes a lot of time and effort to maintain a company’s online reputation. Wikipedia says that a reputation is the opinion (or social evaluation) of a group, person or an organization based on certain criteria. With the dynamic nature of the social web and given that sharing content is as common as saying hello; it’s imperative for brands to monitor their reputation before a particular message or allegation becomes viral that probably shouldn’t have. This is equally as important for individuals. I don’t remember the last time I didn’t Google someone I was about to interview. In fact a recent Microsoft study (client) showed that 70% of hiring managers have rejected candidates because of what they found on the Internet.

Tools And Techniques To Manage Your Online Reputation | Edelman Digital

http://www.edelmandigital.com/home/social-tools/ aliriop @andreacook @EdelmanDigital Hi! There, haven't see u around for a while, hope all is well. This's a very complete checklist. Thks for the RT 2 hours ago · reply · retweet · favorite

Social Tools | Edelman Digital

I'm thrilled to share with you the exciting news that Jumo is combining forces with GOOD to create a powerful online content and social engagement platform. This is an enormous opportunity for our talented teams to build a single community of like-minded people and mission-driven organizations. When we started Jumo over a year and half ago, we had a simple mission: to use technology to help everyday people have a meaningful impact on the world. We’ve long believed that the best way to facilitate positive change is to connect individuals to outstanding organizations working on the ground in our communities and around the world. Today, we are one step closer to fulfilling this goal. GOOD brings to the table a vibrant community of three million monthly users who read and interact with their dynamic content.

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How To Compare Your Social Media Presence With Your Competitors | SocialMouths

The only way to know exactly where you are positioned in the marketplace is to compare yourself with your immediate competitors. Online, the case is the same. In fact, if what you’re trying to compare is your social media presence, it might even be easier because there is data that’s public and available to you.