News.bbc.co.uk/2/shared/bsp/hi/pdfs/14_07_11_news_social_media_guidance.pdf. Insights for Search. Openbook - Connect and share whether you want to or not. S May 2011 Trend Briefing covering THE F-FACTOR. The INTERNET OF CARING THINGS means connected objects that serve consumers' most important needs: physical and mental wellbeing, safety, security, oversight of loved ones, and more. You're probably already familiar with the innovations that have blazed an early CARING trail. The Nest smart thermostat*, NIKE fuelband and Fitbit, for example. But now, as consumer demand and technological capacity converge, the INTERNET OF CARING THINGS will evolve in exciting new directions. Check out the examples below – divided into five categories of CARING – for a glimpse of these... * Indeed, just after we first wrote about the INTERNET OF CARING THINGS in December 2013, Google placed a USD 3.2 billion bet on it with their purchase of Nest Labs.
Fashion, Social Media + Mobile Marketing Blog » 18 Brilliant Retail Brands Using Instagram. People are falling hard for Instagram, the insanely popular, free, photo sharing iPhone app. Trendsetting fashion bloggers, tech-savvy celebs and forward-thinking brands are wooing this artsy, social media-infused mobile app. This user-friendly smartphone app is appealing because it helps people transform simple iPhone photos into fancier, shareable photos in just a few clicks. Instagram filters help even the most amateur iPhone photographers turn their snapshots into art that they can then share with their friends on their personal blogs and their favorite social networks. Instagram users can find other users to follow using the app to browse via most popular or keyword search. We hope to see a more sophisticated and even web-based user search in the future.
Here are a few of the fashion, beauty and lifestyle brands that caught our attention while we were playing around with Instagram, one of our newest and admittedly guiltiest pleasures: Burberry Gucci KateSpadeNY OscarPRGirl Bergdorfs. 12 Tools to Help You Rule by Guy Kawasaki - Verizon | Forums and Blogs - Verizon Community. Guest blog from Guy Kawasaki, co-founder of Alltop ( and managing director of Garage Technology Ventures. 12 Tools to Help You Rule by Guy Kawasaki Though I am a venture capitalist, I’ve never sought venture capital funding for my own company because I’d don’t want to deal with outside investors. (Sound familiar?) Without millions of bucks behind me, I’ve had to find free/cheap resources to monitor, market, and manage my business.
Come to find out, owners of small businesses can choose from thousands of websites to make their organizations more successful. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 101 Social Media Tools for Social Media Marketing and More. Credit: fredcavazza via Flickr It doesn’t make sense to jump in and use all new social media tools that come along just because everyone else is or because you think they’re “cool.” No one can really afford to be that unproductive with their time (or if they can, that alone speaks volumes).
At Social Implications, we’re big advocates of cutting through the noise by narrowing down the social media tools you use to the ones best suited for your target market or audience. That said, you can’t choose the best social media tools for your business (or even personal networking) unless you know what’s out there. With that in mind we’ve put together a list of 101 social media tools you should know about. We’ve broken them down for you by category below. Social Networking There are countless social networks on the Web today, letting you do everything from network with old classmates to joining communities with likeminded folks who share similar hobbies or business interests. Blogging URL Shorteners.
10 More Online Tools Every PR Pro Should Master (Part Two) A couple of weeks ago I compiled a list of 10 social media tools I believe every PR pro should master by the end of 2010. The response to the post was phenomenal and prompted me to look at some more tools that might be worth adding to the 'must master' list. So, without further ado, here is round two... 10 More Online Tools Every PR Pro Should Master - Part Two TweetChat Live Twitter chats are gaining in popularity everyday as it allows for a condensed period of conversation which can be moderated / led, achieving the best results for participants and organizers. Most PR people will have to take part in one of these conversations at some point and one of the better tools is TweetChat which allows you to follow a subject / hashtag and and makes taking part in a live chat really simple. PR Value: Several benefits to this one, but mostly it allows for real-time observation and participation in conversations that might be of interest to your clients / brands. mobiReady + Mippin Addictomatic PostRank.
10 Emerging Social Platforms and How Businesses Can Use Them. At the Social Marketers Summit in Prague today, I spoke on 10 of the most intriguing, but lesser known, location-based, Q&A, press and microblogging social platforms out there and how more businesses can start using them. The PowerPoint presentation is embedded below, and the following information expands upon it, acting as a guide to how businesses can get their hands dirty with these platforms. If your business is already active on the platforms mentioned, let us know how you are using them in the comments below. While Foursquare and Facebook Places are taking the spotlight in this arena, other apps, including Gowalla, SCVNGR, Whrrl, Loopt Star and Brightkite are making headway, as well. Tagline: “Keep up with your friends, share the places you go, and discover the extraordinary in the world around you.”
Based in Austin, Texas, Gowalla is a location-based app that was launched in 2009 by Josh Williams and Scott Raymond. Tagline: “Go places. 3. 4. 5. Q&A Platforms 6. 7. Platforms for Press. 25 Selected Social Media Sites to Benefit Your Business. Home » Resources » 25 Selected Social Media Sites to Benefit Your Business 938 Flares Twitter 589 Facebook 11 Google+ 0 StumbleUpon 338 Pin It Share 0 938 Flares × The power of social media is not hidden from any one. Companies are investing millions of their advertising budget, on these sites, just to achieve their objective. The objective varies from the product and process with respect to each company. It could be anything from customer engagement to viral publicity, brand awareness or low client acquisition cost.
Today we bring you the very selective social networking sites, which are used by many companies for their promotion purpose. General Social Networking Tools 1. 2. 3. 4. 5. 6. 7. Enterpreneur-Specific Social Platforms 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. About Author Andrew Smith Andrew Smith is founder of BestDesignTuts. Addictomatic: Inhale the Web. Tools And Techniques To Manage Your Online Reputation. When it comes to driving positive brand awareness, it takes a lot of time and effort to maintain a company’s online reputation.
Wikipedia says that a reputation is the opinion (or social evaluation) of a group, person or an organization based on certain criteria. With the dynamic nature of the social web and given that sharing content is as common as saying hello; it’s imperative for brands to monitor their reputation before a particular message or allegation becomes viral that probably shouldn’t have.
This is equally as important for individuals. I don’t remember the last time I didn’t Google someone I was about to interview. In fact a recent Microsoft study (client) showed that 70% of hiring managers have rejected candidates because of what they found on the Internet. It’s not all bad news, though, because 85% said they were influenced by positive information as well. Here are some tools I have used both professionally and personally to manage my reputation. Twitter Search Google Alerts. Social Tools.
Facebook. Twitter. Blogs. Geo-location. How To Compare Your Social Media Presence With Your Competitors | SocialMouths. The only way to know exactly where you are positioned in the marketplace is to compare yourself with your immediate competitors. Online, the case is the same. In fact, if what you’re trying to compare is your social media presence, it might even be easier because there is data that’s public and available to you. I will explain to you how to get started and for that we’ll be using an example in which we’ll compare 3 blogs.
In order to get out of the social media circle a little bit, we’ll use blogs in the Career/HR/Working Environment segment which is also a competitive one. There are a couple of things I want you to consider before we dive into our exercise. It can also reveal that you’re kicking everybody’s ass (hopefully…). Exercise So the 3 blogs we are comparing today are Punk Rock HR, Rehaul by Lance Haul and Work Awesome. It doesn’t even matter if they are exactly the same or not, just focus on the exercise and the steps we need to take so you can duplicate this at home.. Mentions Reach.