From:searchtosales. Ragan News for iPhone, iPod touch, and iPad on the iTunes App Store. Research casts new light on Twitter demographics. So much social media research is statistical crappola that I wanted to highlight some of the best work going on out there right now.
Luckily for us The Pew Internet & American Life Project has turned its attention to social media and has already put out some very interesting reports. This week they unveiled their first all-Twitter study and found a few things that were frankly a little surprising to me. A high-level summary: Some of the groups who are notable for their relatively high levels of Twitter use include: 4 ways to transform your employees into social-media marketers. Arguably the hardest part of leveraging the power of social media is generating an initial swell of activity.
Every day, we read fantastic case studies of companies who tap their biggest fans to help generate quality word-of-mouth. While there’s no question that customers are one of the most effective assets in social-media marketing, companies of all shapes and sizes often overlook their built-in social network: their employees. A recent Forrester study indicates that tech-savvy employees who are equipped with information are more likely to advocate on their company’s behalf.
Consequently, it is the responsibility of today’s marketer to arm their colleagues with the tools and messages to enable word-of-mouth. 2010 - the year in review. The Psychology of Facebook Page Engagement: Exploring Status Updates. If you are a marketer responsible for the social media function or a sociosumer (social + consumer = A consumer on the social web) trying to get a grip of user behaviour patterns on Facebook then you might consider reading this further.
They say that beyond “Facebook” profiles, the biggest thing to have happened to Facebook has been Brand-pages. Brand-pages have immensely contributed to Facebook’s exponential growth and commercialization. If we go by research from 99.5 % of interactions on page updates are made over user’s wall or newsfeed. This certainly implies that a “wall/newsfeed” is the critical interaction area for a fan-page post. At the same time we are aware that “Facebook” shows us the “Top News” by default.
039;s Services for Advertisers and Brands. Advertising Week Europe has come and gone, and ad technology was the belle of the ball.
Over 14,000 media junkies came together in an unseasonably warm London for an inspiring and thought-provoking conference showcasing amazing knowledge and thought leadership. Show More Advertising Week Europe has come and gone, and ad technology was the belle of the ball. Over 14,000 media junkies came together in an unseasonably warm London for an inspiring and thought-provoking conference showcasing amazing knowledge and thought leadership. FTC Disclosures Made Simple For Bloggers With Conflicts. The new FTC disclosure rules for bloggers can be confusing.
While many people do their best to explain when they may have received gifts or food or books for free, it's not very easy to know just how to disclose, and when! That's why, with the help of talented artist Jeannine Schafer (@neenerbot), we prepared a set of FTC disclosure icons that will see you through practically any possible conflict of interest. Facebook Impressions and Feedback.
By: Arment Dietrich | December 22, 2010 | For those of us running company Facebook pages I thought I’d use Spin Sucks to break down the new impressions and feedback data and how to best use this new information to your advantage in your online marketing campaigns. You’ll notice now when making a post to your company page, Facebook is supplying you with changing impression numbers and feedback percentages per post.
What does this mean? According to the Facebook help center, below are some of the most common questions: Seeklogo.com - Logo Vector Download Free (Brand Logos) (AI, EPS, CDR, PDF, GIF) Web Analytics for PR. "How're we doing?
" is a question clients commonly ask, and no wonder. They want to know how much response PR initiatives being taken on their behalf are getting. And these days, responses of interest are increasingly likely to be found on the web, in readership of blogs and other Web content materials. Thus the need for PR prowess with web analytics. (Wikipedia defines analytics as: "The measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage. ") 150+ Business and Marketing Resources From 2010. Whether you're trying to make your business more efficient, creating a branded mobile app, or you're just starting out on your journey as an entrepreneur, we've got all the resources you'll need.
We've compiled a comprehensive list of all our business and marketing guides from the past year, including more than posts related to social media, mobile resources, posts with tips on real-world success, posts on getting started, posts on basic business tools, networking posts and marketing resources. This roundup can get you well on your way to establishing a successful business or marketing campaign. Social Media This list includes resources related to the most popular social media sites, ranging from Twitter to LinkedIn to Foursquare. Mobile Mobile devices are essential for the success of business leaders, but in the past year, the popularity of smartphones has opened up new possibilities for how businesses can use mobile devices as well. Real World Success. Vote: 30 Most Successful Under 30 CEOs in 2010.
It is time to look back on 2010 and look at some of the most successful young entrepreneurs of the year. Please take a minute to cast your vote as to who you think is the most successful under 30 ceo of the past year. Remember to take in to account their companies revenue, user base, funding and overall impact of what they are doing on the world.
The final list will be published the first week of January. Megan Fox’s Armani Ad Is a Lesson in What Not to Do in Web Video. What You Can Learn From YouTube’s 10 Most-Watched Ads of 2010. Last Updated Dec 14, 2010 11:19 AM EST.
Social Media Consulting - Convince & Convert. Margie's Library of Marketing Musings and Morsels. InShare27 OK, so to be fair, I was really not reading many blogs (I confess!!!)
From January through March. So really, these are my top 100 favorite posts of the last nine months. But 2010 just sounds a lot better. The categories and the posts within each category are listed in no particular order, by the way. Top 75 Apps for Enhancing Your Facebook Page. Have you customized your Facebook page?
There are thousands of apps that can help you engage with your fans. In this article I’ll focus on the top 75 Facebook apps. These apps allow you to customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce and much more. Why Facebook Apps? Why add apps to your Facebook Business (Fan) page? 10 Ways Social Media Will Change in 2011.
With more than 550 million people on Facebook, 65 million tweets posted on Twitter each day, and 2 billion video views each day on YouTube? The Anatomy of a Great Landing Page. How to Deal With Haters and Potty Mouths on Your Newsroom's Facebook Page. Few things are as gratifying as positive feedback from your Facebook Fans. Unedited commentary from your viewers can be both the greatest gift social media has to offer and your worst nightmare. While all the story ideas and friendly interactions make it worth all the effort, there are always those fans who find pleasure in being argumentative, disruptive, disagreeable and otherwise as negative as possible.
039;s top 25 blog posts of 2010. Foursquare. Facebook vs Twitter: By The Numbers [Infographic] The promise of social media for business lies in FEWER conversations. Last Wednesday I held my Think Like a Rockstar blogging class for the Content Marketing Crash Course at Marketing Profs. The course is over, but if you want to view all 17 classes, here’s information on how you can. I’ve been spending a lot of time on the Rockstar analogy this year, covering why rockstars have fans and companies have customers.
I’ve done so, because there’s an extremely important lesson for companies in the rockstar analogy: Rockstars and their fans have the same conversation. Or at the very least, they have more similar conversations than most companies and their customers have. Contrast this to most companies, who not only lack engagement with their customers, they often FEAR that engagement. Participating in a conversation changes that conversation. Prior to launching its company blog, Graco discovered that 68% of the online conversation that customers were having about and around the Graco brand, was positive.
Interaction breaks down walls. The 10 new rules of local PR. In Share Paratus operates two unique geographical services in support of its core national PR offering – PIN (the Paratus International Network) and reMnet (Regional Media Network). Framework: The Social Media ROI Pyramid. M.guardian.co.uk. The internet has created many problems in its young life – making various industries obsolete, enabling new forms of surveillance and control, exposing good, well-meaning people to crazy, vituperative trolls. But my internet problem is the surfeit of opportunity. How to use Twitter to report breaking news. HOW TO USE TWITTER TO REPORT BREAKING NEWS4 years ago Today, there was a small evacuation at Grand Central Station in New York City.
Adam Vincenzini's photos - My cats are a little distracted by the snow... 101 Social Media Stats to Make Your Spirits Bright and Your Head Spin. Finding the right needle in the haystack that is the Internet is often times an exercise in futility and frustration. Adam Vincenzini (adamvincenzini. The Bath Coffee Festival 2011. Breathtaking Facebook Fan Pages. Marketing Data, Metrics, Charts & Graphs. Data is a marketer's best friend — it empowers your business to reevaluate strategies and shift resources to effective marketing channels. To help you in this planning process, HubSpot has compiled a brand new collection of 120 Awesome Marketing Stats, Charts & Graphs. 6 Social Media Success Metrics You Need to Track. SEO success for your blog in 10 easy steps. Now I don’t mean to be a buzz-kill, but SEO strategies seem to be multiplying like Justin Bieber fan sites. COMMS corner: Package. Place. Ping. The new content facilitation model...
Clay Shirky's Big Media Prediction for 2011: Syndication Stops - Alexis Madrigal - Technology. COMMS corner: Package. Place. Ping. The new content facilitation model... Top 10 Internet of Things Developments of 2010.