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Here’s a tidbit that will likely make your organizational productivity seem wildly inadequate: NYmag.com publishes new material every six minutes.
<img alt="Illustration: Ulla Puggaard; photo: Kevin Van Aeist" src="/magazine/wp-content/images/19-07/ff_feedbackloop_f.jpg?kdk" title="Feedback Loops Are Changing What People Do" width="660" height="404" /> The premise of a feedback loop is simple: Provide people with information about their actions in real time, then give them a chance to change those actions, pushing them toward better behaviors.
I recently shared my thoughts with Mike Azzara for a whitepaper he authored on behalf of PRNewsire . It discusses at length the the importance of content and engagement to introduce relevance into marketing.