Damien Fullerton sur Twitter : "#ContentMarketing: What To Measure Beyond #Sales & #Leads @marketingland. Content Marketing: What To Measure Beyond Sales & Leads. CCO Magazine - April 2015. Curating Content: A Few Principles and Tools to Guide Your Efforts. The concept of content marketing is not new, but it has certainly been spreading like wildfire.
While the awareness and implementation of content marketing continue to rise, the need for curating content becomes even more apparent. When you begin any content marketing initiative, you'll quickly realize how difficult it is to churn out incredible content regularly. How do you solve that conundrum? The solution is content curation. What Is Content Curation? A Day at the Museum 1 by Robert Couse-Baker (Creative Commons) "Curation" is derived from "curate," or the person in charge of a collection at a museum (among other, earlier meanings). 4 Skills To Look For In Content Marketers In 2015. Content marketing is evolving rapidly — here’s what to look for when hiring the ones who run the show in 2015.
Top content marketers aren’t born — they’re made. A Blueprint to Jump-Start Your Content Marketing Strategy. Econsultancy sur Twitter : Introducing the #ContentMarketing Team Matrix. Introducing the Content Marketing Team Matrix. A few months ago I created the Periodic Table of Content Marketing, to provide a handy – and hopefully helpful - cut-out-and-keep guide for content professionals.
The table was both practical and tactical, which resulted in more than tens of thousands of shares, and hundreds of thousands of views. I remain humbled by its popularity, and the feedback I’ve had since I published it. Since then I’ve been asked many questions, of which two stand out: Why does ‘content strategy’ only have one element dedicated to it? What kind of skills does a content team need? To answer the first question, it’s simply that content strategy is such a big subject that it merits a table of its own, or something similar. The second question is one close to my heart. Since 2006 I’ve had the pleasure of assembling a marvellous team here at Econsultancy. 6 Calls to Action That Will Boost Brand Engagement. A call to action.
It’s something no piece of content should ever be without. Not having one is like loading the bases in the bottom of the ninth with two outs and then watching three strikes sail down the middle of the plate without swinging. What was the point of doing all that work if you weren’t going to capitalize on it? Whether it is a blog post, a contributed byline, an online video or an infographic, there has to be something that gives your audience a clear path forward, a next step that provides them with the insights they’re looking for. If you don’t give them a call to action, there’s a very good chance that their next step won’t involve you or your brand. Alternatively, had you provided a call to action, you could have controlled the flow of information and the path that individual took to get there, keeping your brand top-of-mind the whole time. 1) The “Read More” Section 2) “More By This Author”
5 Keys to an Editorial Calendar that Keeps Your Content on Track. Adam Moss: NY Mag publishes new content every six minutes. Here’s a tidbit that will likely make your organizational productivity seem wildly inadequate: NYmag.com publishes new material every six minutes.
Every six minutes. You’re welcome. In a talk celebrating the 25th anniversary of Harvard’s Shorenstein Center on Friday, the celebrated New York mag editor Adam Moss — in conversation with Daniel Okrent — shared that stat. Moss later clarified: That’s every six minutes during working hours. “It starts at that speed at 8:30 in the morning,” Moss says, “ending about 7.”
Of course, “everything has a different size,” Moss notes. Still. As for traffic: “If it gets 10,000 readers, that’s a successful blog post,” Moss says. It’s a nice reminder of the individual energy and institutional resources required to keep the famously doing-well-online NY Mag…doing well online. Harnessing the Power of Feedback Loops. In 2003, officials in Garden Grove, California, a community of 170,000 people wedged amid the suburban sprawl of Orange County, set out to confront a problem that afflicts most every town in America: drivers speeding through school zones.
Local authorities had tried many tactics to get people to slow down. They replaced old speed limit signs with bright new ones to remind drivers of the 25-mile-an-hour limit during school hours. Police began ticketing speeding motorists during drop-off and pickup times. But these efforts had only limited success, and speeding cars continued to hit bicyclists and pedestrians in the school zones with depressing regularity. So city engineers decided to take another approach. The signs were curious in a few ways. In other words, officials in Garden Grove were betting that giving speeders redundant information with no consequence would somehow compel them to do something few of us are inclined to do: slow down.
A feedback loop involves four distinct stages. How to Turn Your Analytics into Actionable Tasks for Content Marketing. Marketing is Content - Syndicating Brian Solis. The Content Wrangler » Blog Archive » Monetizing Content: Leveraging Your Content Gold Mine. 5 Search and Social Trends for 2011. SPOS #235 - The New Marketing Landscape With Mark W. Schaefer. Content Marketing Institute. How a 50-Year-Old Consumer Brand Engages Their Audience on Facebook. The WHO, WHAT, WHERE, WHY and HOW of Editorial Content Strategy. 12 Reasons to Put Blogs at the Center of Your Content Marketing.