Channel 4 backs Facebook game as new revenue stream. Channel 4 is financially backing the launch of a new Facebook game that will help it procure more data about its audiences and explore the social gaming space as a future source of revenue. Beauty Town, developed by Dynamo Games, is aimed at young women and aims to promote healthy body image, with players running their own virtual fashion boutique. The multiplayer game works in a similar way to popular titles such as Zynga’s Farmville, by allowing players to buy items with Facebook Credits to quickly progress through levels. Users will learn “by stealth” about body image, by choosing clothes for their avatar’s body shape and learning about health on the game’s forum.
Channel 4 will use analytics from the game, which responds to user behaviour, to help inform it about its potential audiences and the help the broadcaster understand how to better engage with teenage girls and young female adults. Beauty Town is also supported by Creative Scotland’s Digital Media IP Fund. Blog Archive » Cell + Survey + SMR: A Social Media Mashup #MRIA2011 #MRA_AC #MRX. Empowered. Bridging The Gap In Social Media Marketing [INFOGRAPHIC] How the World Uses Social Networks [INFOGRAPHIC] Social networks in every country might live on the same Internet, but that doesn't prevent differences in online customs and culture from developing along geographic borders. Ongoing market research service Global Web Index has mapped these differences in the infographic above (click it to enlarge). The research, run by London-based consultancy Trendstream, has conducted six waves of surveys about global consumer adoption of the Internet and social media in 36 markets. It used data from its February 2011 surveys of between 750 and 2,000 online users in each market to define three behavior types: messagers, groupers and content sharers.
In some countries, many of them Asian, most people were focused on content sharing. Others, like the UK and Canada, had more people who put a greater emphasis on sending messages. Trendstream also used data from the survey to map social network penetration in each country that it surveyed. Does the way any country uses social networks surprise you? The Top 200 brands' advertising budgets. 1 million Facebook fans brings in an average of 826 likes and 309 comments per post - TNW Facebook. Marketing on Facebook: Best Practice Guide. Do more with your shopping history! Facebook Deemphasizing Twitter and Brands (by @baekdal) #media.
Services | DataSift: Realtime Social Data Mining Platform. Q - Pricing. Study Reveals Why Consumers Fan Facebook Pages. Have you ever wondered why people decide to become fans of Facebook pages? Understanding the reasons people become fans can help your business or brand develop better strategies. In this article, I take a look at two studies. The first reveals why consumers fan businesses on Facebook. The second one examines how marketers are keeping up with the ever-changing world of social media. #1: Nearly 40% of Consumers “Like” Companies on Facebook to Publicly Display Their Brand Affiliation to Friends As Facebook grows, we’re able to learn even more about the behaviors and preferences of its users.
As Facebook continues to change, new stats surface to give us an even better idea of how consumers on Facebook prefer to interact with brands and companies. Nearly 40% of Facebook users who become fans do so to receive discounts and promotions and 39% become fans to show their support for a brand to their friends. . #2: Marketers Are Challenged to Stay Up-to-Date on the Latest Social Media Developments. Twitter as Media: Yes, Celebrities and Brands Still Matter: Tech News and Analysis « Media Logic Blog | The Media Logic Retail Marketing Report: January 2011 Update. February 4, 2011 Specialty Hardlines Suddenly the Hottest Retail Sector on Facebook as Bed Bath & Beyond, Cost Plus World Market and Best Buy Post Strong Liker Growth in December and January While retail brands in the Specialty Apparel and Department/Discount sectors continue to enjoy the largest Facebook Liker bases (Victoria’s Secret with 11 million, Target with 3.6 million), the big surprise of the January 2011 Update to the The Media Logic Retail Marketing Report is the vibrant growth of brands in the previously socially-moribund Specialty Hardlines sector.
Bed Bath & Beyond grew a crazy 1210% in December and an additional 27% in January.[1] Cost Plus World Market drove past 230,000 Likers, with December and January growth that easily outpaced sector averages. And Best Buy continued its charge, growing 16% in January on top of 45% growth in December. Brands in the Department/Discount sector also saw solid growth on average, led by a few standout performers.
What About Twitter? Why Women Rule The Internet. Why Women Rule The Internet. Editor’s note: This guest post is written by Aileen Lee, Partner at Kleiner Perkins Caufield & Byers. Aileen focuses on investing in early stage consumer internet ventures and previously worked at Gap, Odwalla, The Northface and Morgan Stanley. She was also founding CEO of KP-backed RMG Networks. Full disclosure: some of the companies mentioned below are KP-backed companies. You can read more about Aileen at KPCB.com and follow her on twitter at @aileenlee.
It feels like we’re in a Golden Age of the web, led by consumer internet services and e-commerce. Just consider these stats: Facebook—over 600 million users. Twitter—25 billion tweets last year. But here’s a little secret that’s gone unnoticed by most. Consider some more data. In e-commerce, female purchasing power is also pretty clear. Women even shop more on Chegg, which offers textbook rentals on college campuses across the country. How about gaming, seemingly a bastion of men in their man caves? The NGMR Top-5 HOT vs Top-5 NOT: Predictions From The Who’s Who of Future Research. March 8th, 2011 · 15 Comments The largest ever spontaneous collaboration in marketing research industry history! At exactly 9:00am EST this morning, well over 35 NGMR-Top Bloggers agreed to simultaneously post what they believe are 10 important things to consider for the research industry going forward.
More specifically, we agreed to each list what 5 things will continue to be “Hot” and what 5 things will “Not” be very relevant within research during the next few years. So that our answers would be unbiased and more interesting, we agreed to not discuss it with anyone prior to posting. What’s equally interesting, I think, is that something as spontaneous and collaborative as this is possible in research today. So, now on to my own 10 predictions. The 5 HOT Advanced Analytics including data mining, text analytics, predictive analytics, network analysis, and modeling will continue to see tremendous growth.Convergence of EVERYTHING! The 5 NOT OK, that’s it for now. @TomHCAnderson. The NGMR Top-5-Hot vs. Top-5-Not: Communispace’s take « Verbatim. The Market Research Event Group News. Social Media Consultant | Social CRM Consulting | Enterprise 2.0 | Social Business | Collaboration Strategy.
Lunchtime. Can a Victoria’s Secret shopping bag make you feel glamorous? | Science Blog. Certain brands have personalities that can actually change the way some people feel about themselves, according to a new study in the Journal of Consumer Research. “Why are brands such as Cartier, Harley-Davidson, and Nike so well-liked by consumers? One of the reasons is that they have appealing personalities,” write authors Deborah Roedder John and Ji Kyung Park (both University of Minnesota). When consumers use a brand with an appealing personality, does the brand’s personality rub off on them? “Absolutely,” say the authors. The researchers conducted four studies that revealed two types of consumers. The researchers discovered the participants had different beliefs about their personalities. In subsequent studies, the authors found that some people felt more intelligent, and more like leaders when they carried a pen embossed with an MIT logo. Ji Kyung Park and Deborah Roedder John.
Posterous - The place to post everything. Just email us. Dead si. Complete Brand Marketing on Facebook | Involver. Oracle Oracle Solutions Social Relationship Management Involver Involver is Now Part of Oracle Social Relationship Management Involver and Oracle – Powering the Socially Enabled Enterprise Launch Infographic Involver, now part of Oracle, has been integrated into the Oracle Social Relationship Management (SRM) Suite. Insight Into Social Best Practices and Trends Blog: Oracle Social Spotlight — featuring latest trends and innovations Industry’s First One-stop Social Platform Oracle Social Relationship Management delivers the first unified solution for social monitoring, marketing, applications, engagement and analysis, and it fully integrates products from Involver. Need Help for Involver Products? The point of contact for Involver support is now through Oracle Customer Support and My Oracle Support and no longer through the Involver Support portal.
Try it Request a Live Demo Watch What's New. List of Social Media Management Systems (SMMS) Pain: Social Media Teams Are Challenged To Respond To the Distributed Conversations I’m starting to get a few briefings and requests from strategists LaSandra Brill, about new technologies that enable social marketers to quickly manage, maintain, and conduct reporting on multiple channels. The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them.
This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM. (Update: This is only one software segment in the overall Social Business Stack, which you should first understand) Above is the full report, feel free to read, download and share. Update: Jan 5th, 2012. Definition: Social Media Management Systems are collection of procedures used to manage work flow in a disparate social media environment.
Retired This vendors never want to market or went into deadpool.
Five Steps for Consumer Brands to Earn Social Currency. How to Measure Brand Value: Likes, Followers, Influencers, Views? No, Social Currency. Do brands really create value? Will Old Spice's tornadic viral campaign and sudden "influence" improve Procter & Gamble's bottom line? Actually a number of events and trends have conspired like a perfect storm over the last several years to put brands and their stewards on the hot seat.
Recession has reduced marketing departments and dollars and undermined CMO confidence and stature. Toyota and Tiger have themselves punctured legendary brand infallibility and auras of trust. Famous Detroit name plates continue to die. The specter of a BP brand corpse now hovers. The explosion of social media channels and technologies has forced brands to play catch up with consumers and often into becoming awkward or unwanted "friends". With brands and CMOs under stress, their roles called into question, companies (and even customers) now want more data, metrics and accountability. Add to the rankings list now: Brand Social Currency. But the new study is far from perfect. Brands by the Numbers 1. 2. 3. Respondents’ thoughts. Overview of responses Background Technology experts embrace the use of networked communications technologies and are naturally inclined to find them to be useful in social relations, so it is no surprise to see the high level of agreement that the Internet is a tool that gets positive results.
Still, quite a few people took advantage of the opportunity to provide written elaborations in which they pointed out many negatives, and they shared other incisive observations. Survey participants were asked to reflect on their personal experiences. Most participants’ enthusiasm for the type of connectedness they feel online is evident, and many told their own specific and very personal stories in the written elaborations. In all of the tension pairs offered in the 2010 survey, people’s answers were dependent upon how they defined the key terms in the question set – in this instance, the respondents’ individual definition of the word “social” was primary and it varied, as expected.