Social Research
Get flash to fully experience Pearltrees
Data Presentation
Channel 4 is financially backing the launch of a new Facebook game that will help it procure more data about its audiences and explore the social gaming space as a future source of revenue. Beauty Town, developed by Dynamo Games, is aimed at young women and aims to promote healthy body image, with players running their own virtual fashion boutique. The multiplayer game works in a similar way to popular titles such as Zynga’s Farmville, by allowing players to buy items with Facebook Credits to quickly progress through levels.
Channel 4 backs Facebook game as new revenue stream | News | Marketing Week
Blog Archive » Cell + Survey + SMR: A Social Media Mashup #MRIA2011 #MRA_AC #MRX
I must start with a kind thank you to everyone who chose to come to the Conversition session, despite all of the other great sessions that were available at both the Washington MRA and Kelowna MRIA annual conferences. As well, thank you so much to everyone who shared kind words with us afterward. It’s always nice to hear that people learned something and felt their time was wisely spent.
Bridging The Gap In Social Media Marketing [INFOGRAPHIC]
The reason Exploring Social Media exists is to bridge the gap between the few who use and know social media tools for business or marketing purposes and the rest of the world (we roughly estimate that to be about 85-90% of all people) who don’t yet use the tools. Often, when I talk to groups about how social media is still a echo chamber business and that most mainstream Americans (or our international friends) don’t yet “get” or understand social tools and technology, they shrug and think I’m nuts. But it’s normally because they’ve blinded themselves to reality by talking only to the echo chamber. In order to help illustrate the point that there is a huge gap between those that “get” social media and those that don’t, we teamed with the graphics folks at CreditLoan.com (I know, it seems odd, but they have an infographic designer we dig) to pull together some information from some very credible research that illustrates this point.How the World Uses Social Networks [INFOGRAPHIC]
Social networks in every country might live on the same Internet, but that doesn’t prevent differences in online customs and culture from developing along geographic borders. Ongoing market research service Global Web Index has mapped these differences in the infographic above (click it to enlarge). The research, run by London-based consultancy Trendstream , has conducted six waves of surveys about global consumer adoption of the Internet and social media in 36 markets. It used data from its February 2011 surveys of between 750 and 2,000 online users in each market to define three behavior types: messagers, groupers and content sharers. In some countries, many of them Asian, most people were focused on content sharing. Others, like the UK and Canada, had more people who put a greater emphasis on sending messages.
Brandkarma is an important part of the new world order - consumers deciding and sharing what is good Mark Fewell, journalist and broadcaster
Taco Bell - What do people really feel about Taco Bell?
Social media brand monitoring platform, Simplify360 , explored the relationship between the number of Facebook fans and engagement level to reveal that on an average, each new post generates 826 likes and 309 comments.
1 million Facebook fans brings in an average of 826 likes and 309 comments per post - TNW Facebook
Facebook Deemphasizing Twitter and Brands (by @baekdal) #media
Facebook is moving further and further away from being an open and connected social network. Sure they have "Like" buttons, and the "open" graph, but they are also moving ever closer to favoring Facebook and putting less emphasis on third party services. Earlier today, many people noticed what seemed like a small change to how they support posts via Twitter. Instead of ranking and displaying each post separately, posts via Twitter are now grouped into a rather inconspicuous link.
PRIZM
Have you ever wondered why people decide to become fans of Facebook pages? Understanding the reasons people become fans can help your business or brand develop better strategies. In this article, I take a look at two studies. The first reveals why consumers fan businesses on Facebook . The second one examines how marketers are keeping up with the ever-changing world of social media . #1: Nearly 40% of Consumers “Like” Companies on Facebook to Publicly Display Their Brand Affiliation to Friends
Study Reveals Why Consumers Fan Facebook Pages | Social Media Examiner
One of the most disruptive aspects of Twitter as a communications medium is that it allows anyone to instantly publish and distribute information to potentially thousands or even millions of people — something that seems inherently democratic, particularly when it is used by protesters and revolutionaries in Egypt and elsewhere. A new study looking at how information is propagated through Twitter , however, shows that a relatively small group of celebrities, organizations and media outlets are still responsible for most of the content on the network. The study, which was published by a group of researchers at Yahoo Labs and a colleague from Cornell University ( PDF link ), looked at the “follower graph” or connections between about 42 million users who were on Twitter as of July 2009.
Twitter as Media: Yes, Celebrities and Brands Still Matter: Tech News and Analysis «
February 4, 2011 Specialty Hardlines Suddenly the Hottest Retail Sector on Facebook as Bed Bath & Beyond, Cost Plus World Market and Best Buy Post Strong Liker Growth in December and January While retail brands in the Specialty Apparel and Department/Discount sectors continue to enjoy the largest Facebook Liker bases (Victoria’s Secret with 11 million, Target with 3.6 million), the big surprise of the January 2011 Update to the The Media Logic Retail Marketing Report is the vibrant growth of brands in the previously socially-moribund Specialty Hardlines sector. Bed Bath & Beyond grew a crazy 1210% in December and an additional 27% in January. [1] Cost Plus World Market drove past 230,000 Likers, with December and January growth that easily outpaced sector averages.
Media Logic Blog | The Media Logic Retail Marketing Report: January 2011 Update
Publications New Census Data Require Assumption Shifts 03/21/2011
I was on the bus the other day, on my way into downtown San Francisco, and two young white guys were talking next to me.Why Women Rule The Internet techcrunch.com Facebook Has More Than 600 Million Users, Goldman Tells Clients businessinsider.com Meaningful Growth twitter.com
Why Women Rule The Internet
Why Women Rule The Internet
Editor’s note : This guest post is written by Aileen Lee , Partner at Kleiner Perkins Caufield & Byers. Aileen focuses on investing in early stage consumer internet ventures and previously worked at Gap, Odwalla, The Northface and Morgan Stanley. She was also founding CEO of KP-backed RMG Networks . Full disclosure: some of the companies mentioned below are KP-backed companies. You can read more about Aileen at KPCB.com and follow her on twitter at @aileenlee . It feels like we’re in a Golden Age of the web, led by consumer internet services and e-commerce.The largest ever spontaneous collaboration in marketing research industry history! At exactly 9:00am EST this morning, well over 35 NGMR-Top Bloggers agreed to simultaneously post what they believe are 10 important things to consider for the research industry going forward. More specifically, we agreed to each list what 5 things will continue to be “Hot” and what 5 things will “Not” be very relevant within research during the next few years. So that our answers would be unbiased and more interesting, we agreed to not discuss it with anyone prior to posting.
The NGMR Top-5 HOT vs Top-5 NOT: Predictions From The Who’s Who of Future Research
Competition/Digital Research