Can a Victoria’s Secret shopping bag make you feel glamorous?
Certain brands have personalities that can actually change the way some people feel about themselves, according to a new study in the Journal of Consumer Research. “Why are brands such as Cartier, Harley-Davidson, and Nike so well-liked by consumers? One of the reasons is that they have appealing personalities,” write authors Deborah Roedder John and Ji Kyung Park (both University of Minnesota).
Web Strategy by Jeremiah Owyang
By Jeremiah Owyang, from Silicon Valley In many respects, Silicon Valley sits atop the world. Its growth and influence has made it the globe’s top location for innovation, STEM jobs, IT patents, venture capital funding, and Internet and software growth, and Unicorn startups galore. And yet there’s also been a shift in the Valley’s culture. Growing social and economic rifts have bred fraud, anger and protests.
How to Measure Brand Value: Likes, Followers, Influencers, Views? No, Social Currency
Do brands really create value? Will Old Spice's tornadic viral campaign and sudden "influence" improve Procter & Gamble's bottom line? Actually a number of events and trends have conspired like a perfect storm over the last several years to put brands and their stewards on the hot seat. Recession has reduced marketing departments and dollars and undermined CMO confidence and stature. Toyota and Tiger have themselves punctured legendary brand infallibility and auras of trust.
Respondents’ thoughts
Overview of responses Background Technology experts embrace the use of networked communications technologies and are naturally inclined to find them to be useful in social relations, so it is no surprise to see the high level of agreement that the Internet is a tool that gets positive results. Still, quite a few people took advantage of the opportunity to provide written elaborations in which they pointed out many negatives, and they shared other incisive observations. Survey participants were asked to reflect on their personal experiences. Most participants’ enthusiasm for the type of connectedness they feel online is evident, and many told their own specific and very personal stories in the written elaborations.
Tracking the KPIs of Social Media
Social media receives a massive amount of attention on the web and attracts a great deal of interest from marketers, too. The primary complaint of those who invest seems to be consistent: it's hard to measure the impact to the bottom line. On this point, I must concede - while social's an exciting new area for online marketers, its value isn't always commensurate with the effort required and even when it is, it's tough to prove that point to clients or executives asking for justification. This post is here to help. In it, I'll try to take a brief look at the topics surrounding this problem and offer some solutions, tools and methodologies to make things easier.
Roadmap: Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace, LinkedIn, or Twitter
Finally, your corporate website can be relevant again Over the past few weeks, I’ve been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a piece on how corporate websites are becoming irrelevant, due to trusted decisions between prospects and customers taking place off the corporate site. This piece, which still gets traffic has been translated into over a dozen languages –the market recognizes that corporate sites can no longer operate as silos when customers have left.
Complete Brand Marketing on Facebook
Oracle Oracle Solutions Social Relationship Management
Euro 2012: How Soccer is Going Digital
The Euro 2012 European soccer championship begins its elimination phase Thursday after nearly two scintillating weeks of group play in Poland and Ukraine. As the stakes rise on the pitch, Mashable spoke with David Farrelly, the head of UEFA.com, to get a sense of how soccer's second-biggest international tournament is playing out in the digital realm. (The Union of European Football Associations is the governing body of European soccer and runs the Continent's once-every-four-years championship.)
The NGMR Top-5 HOT vs Top-5 NOT: Predictions From The Who’s Who of Future Research
March 8th, 2011 · 15 Comments The largest ever spontaneous collaboration in marketing research industry history! At exactly 9:00am EST this morning, well over 35 NGMR-Top Bloggers agreed to simultaneously post what they believe are 10 important things to consider for the research industry going forward. More specifically, we agreed to each list what 5 things will continue to be “Hot” and what 5 things will “Not” be very relevant within research during the next few years.
